● Tom's work experience & projects● What and why TCO?● TCO break-down● What is Drupal?● Who uses Drupal ● Why Drupal is trusted as appropriate

solution for Enterprise

Program

Consultant, Web Strategy at RICHLTD.com● 2.000 unique visitors in 2008 to over 15.000 in 2011● Drupal webmaster, Design, Content marketing, CRM

Export Consultant at Vinapackingfilms.com● Build Drupal based website and inbound marketing strategies● From 0 to 7 containers exported monthly in 2012

Marketing Director at JoomlArt.com● Content strategy, Company Blog serving 250k site members● Branding, Communication and Positioning as global player

● Drupal consulting and development agency● Dedicated specialized Drupal teams● Drupal based products and professional support

Today: Geekpolis

Up-front software costs only make up a small percentage of Total Cost of Ownership. Most costs are hidden.

- Gartner Group

Total Cost of Ownership (software)

Short Vision Leads to ...

Short sighted Boss?

... all of the obvious costs and all the hidden costs of ownership across the full life cycle

Total Cost of Ownership (software)

Typical Scenarios & Objectives

● Start with publishing expert content● Integration with social media● Build community around a brand● Add multiple domains with consistent brand

communication, go Multi-lingual● Scale with the growth of community size● Extend with e-commerce ● No dependency on vendor & technology● Adopting Agile to Business (react to

changing environments)

Full Costs Break Down during product life cycle

1. Selection2. Acquisition3. Operation4. Change Management5. Replacement

IF CIOs / CTOs cannot make proper comparisons between different technologies, strategies and solutions

Incompetence of Tech Advisors

What could happen if we make bad buying decisions?

● Lost of opportunity (cost)● Lost of quality (any guarantee offered?)● Lack of security (data lost)● Incompatibility with new emerging systems● Expensive reparation● Expensive replacement● ...

Cost for reparation

Drupal is designed to reduceEnterprise-TCO

What's so special about Drupal?

US Government loves Drupal

Who else uses Drupal?

Academics love Drupal

Benefits using Drupal for Enterprise

Drupal core:● Evolution since 2001● 1000+ core developers● Multi-site● Web Services● Flexible content modeling (fields)● Referencing system● Categorization● Roles & Permissions, Access Management● Semantic Web

Active Community

● 650k+ members on Drupal.org● 15k + developers● 1k core developers● 100k attendees yearly on Drupal events

Collaborative Innovation● 8000+ free modules● 1000s themes available● since 2001

Engineered Modular Architecture

Benefits for Enterprise

● Proven large scale deployments● Strong security, 35 dedicated developers● 2 big annual international conferences,

thousands of regional camps & meetups (Drupal Hanoi Meetup regular)

● Great SEO● Integration with other technologies, services

Summary

● As CIOs/CTOs make cost/benefit analysis with TCO and select right solutions

● Consider whole cost of software during complete product life cycle.

● Purchase of software is only about 10% of total (ICEBERG)

● Drupal is a trusted solution for Enterprise and Government to reduce TCO