drom’s temporary exhibition “little big things” …...drom’s temporary exhibition “little...
TRANSCRIPT
PRESS RELEASE
drom’s temporary exhibition “Little Big Things” opened its doors in Palazzo Mocenigo, Venice
Baierbrunn/Venice, September 10th, 2014 – On September 5th, the
flacon exhibition “Little Big Things” celebrated its pre-opening in
the presence of selected guests, including journalists, art lovers
and experts.
Since September 6th, 2014 the exhibition is open to the general
public - for one season only - within the walls of the museum for
textiles and perfume, the Palazzo Mocenigo in Venice. The
exhibition is the result of a long-time collaboration between drom
fragrances, the Italian perfume and personal care giant Mavive
Spa, and the Fondazione Musei Civici di Venezia, to which the
Museo di Palazzo Mocenigo belongs.
The outstanding exhibition of astonishing and rare perfume flacons
includes a selection of the most precious pieces of the impressive
Storp Collection – a collection that holds more than 3000 rare
pieces across all eras, from the Antiquity to the present time.
The multisensory exhibition is divided into four main sections, from
sacred to profane, conjuring up forgotten emotions and those too
often buried in the collective memory.
drom fragrances has given creative freedom to seven perfumers to
create olfactive signatures on the Divine, the Love and the
Protection themes of the exhibition. For each chapter the visitor
will discover a fragrance inspired by the flacons.
The private flacon collection, which was initiated in 1911 by drom
founder Bruno Storp and his wife, was kept secret within the
rooms of the in-house flacon museum at the drom fragrances
headquarters in Munich for 100 years. Since 2010, there have only
been two exhibitions that exposed an exquisite selection of the
Storp Collection, one in Paris and one in New York.
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In 2014, the descendants and current drom owners Dr. Ferdinand
Storp and Dr. Andreas Storp believe that the Palazzo Mocenigo in
Venice provides the perfect frame to stage the exquisite selection
of “Little Big Things”.
Dr. Ferdinand Storp describes this special collaboration: “Venice as
a city of arts and craftsmanship provides the perfect stage for
“Little Big Things”, an outstanding exhibition of flacon bottles, all
being relevant pieces of art and craftsmanship.
The fascinating thing about these scent bottles is that they are still
able to tell the same story that the fragrance inside these
treasures told at their time. The fragrance may have evaporated
hundreds of years ago on the velvet skin of a beautiful lady, but
you can still see the flacon and you can imagine her story. This is
again another parallel to Venice where every building, every
corner, every stone is telling its own history.”
The exhibition “Little Big Things” is shown from September 6th,
2014 through January 6th, 2015 and serves as an exceptional
testimony to the fine art of perfumery throughout the centuries.
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Photo material:
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Contact:
drom fragrances GmbH & Co. KG gergana von heyking oberdiller str. 18 82065 baierbrunn germany phone + 49 89 74425 0 fax + 49 89 79349 66 [email protected] www.drom.com
PRESS RELEASE
drom fragrances
Developing extraordinary fragrances and enabling people to
experience them is the declared goal of drom. With creative
centers in Europe, the U.S., Brazil and China and a highly modern
global organization, the company serves leading brand
manufacturers around the world. drom fragrances has made its
passion for innovation a cornerstone of its corporate philosophy,
and continues to achieve new successes with forward-looking
creations.
The company’s Fine Fragrance Studio in New York and its large
share of creative employees are also perfectly in line with its motto
"be different!". The company communicates worldwide via state-
of-the-art video conferencing technology. These and many other
projects make drom an innovative partner – creative, fast and
mobile.
Brothers Dr. Ferdinand and Dr. Andreas Storp are the third
generation to run drom as a family firm. With revenues of some
180 million U.S. dollars and 420 employees, drom is one of the
world’s top ten fragrance suppliers. drom perfumers develop an
average of 100 fragrances a day for about 400 clients all over the
world.
In addition to Fine Fragrances, drom also produces fragrances for
the Cosmetics & Toiletries, Hair and Home Care segments, and in
Multimedia & Entertainment. High-tech production facilities in
Europe, the U.S., China and Brazil, as well as representatives and
subsidiaries on every relevant continent, ensure the necessary
customer proximity and an annual production capacity of roughly
35,000 tons. Uniform production standards guarantee that drom’s
high quality requirements are always met worldwide.