KICK-ASS APP SUCCESS: HOW TOPAPPS CAN HELP

Droidcon Conference Berlin April 9th

Marco Benninghaus, Deutsche Telekom

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THE STARTING POINT:EVERYBODY IS IN IT FOR THE MONEY

CONTENTS STARTING POINT PROBLEMS BEST PRACTICE TOPAPPS

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SURE CODING IS FUN!

BUT UNLESS YOU ARE A BANK, PUBLIC BROADCASTER, MAJOR BRAND OR TELCO, YOUR APPS WILL HAVE TO MAKE MONEY EVENTUALLY!

Image: Benjamin Thorn,

pixelio.de

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THE PROBLEM:MANY FLAWS IN THE APP ECOSYSTEM

CONTENTS STARTING POINT PROBLEMS BEST PRACTICE TOPAPPS

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VISIBILITY

APPS GET LOST IN THE CROWD. IT IS HARD TO STAND OUT AND REACH TOP100. GOOD SEARCH RANKS ARE TOUGH TO GET.

Image: berwis, pixelio.de

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FRAGMENTATION

THOUSANDS OF DEVICES, SCREENS AND OS-VARIANTS REQUIRE CARE, WHICH MEANS TIME AND COST.

Image: Google

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MONETISATION

MAKING MONEY IS SO MUCH HARDER ON ANDROID. LOW WILLINGNESS TO PAY AND ISSUES AT CHECK-OUT.

Image: Jürgen Treiber,

pixelio.de

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THE ADVISE:LEARN FROM BEST PRACTICE

CONTENTS STARTING POINT PROBLEMS BEST PRACTICE TOPAPPS

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CONCEPT & DESIGN

FIND A PROBLEM, TARGET MOBILE, STAY FOCUSED. DESIGN GREAT UX AND ICON, MAKE ALL GLOSSY, GO GLOBAL, THINK BIG!

Images: myTaxi, Bonial,

6Wunderkinder, Vamos

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BUSINESS MODEL

AN APP IS A BUSINESS, A BUSINESS NEEDS A PLAN. CHOOSE RIGHT MONETISATION MODEL: AD-FUNDED, FREEMIUM, PREMIUM, INDIRECT?

Image: Jürgen Treiber,

pixelio.de

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ORGANIC USERS

UNDERSTAND THE STORE, LEARN ASO. CHOOSE CATEGORY STRATEGICALLY, OPTIMISE YOUR ASSETS. WATCH REVIEWS. NEVER STOP PR. USE G+!

Image: Google Play Search

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ANORGANIC USERS

CONSIDER CPX-BASED MEASURES TO DRIVE DOWNLOADS. USE PRICE PROMOS & PUSH CAMPAIGNS. FIND PARTNERS FOR TRAFFIC EXCHANGE.

Images: freapp, AppZapp,

AppGratis, App des Tages

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LIFECYCLE MGMT

ANALYSE POST-INSTALL KPIs. KEEP LOYAL USERS ENGAGED. UPDATE OFTEN. CREATE VARIANTS, BUILD UPSELLING PATH. IF APP FAILS, DARE TO STOP!

Images: appFigures,

Distimo, adeven, App

Appnie

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THE SUPPORT:PARTNERING WITH TELEKOM TOPAPPS

CONTENTS STARTING POINT PROBLEMS BEST PRACTICE TOPAPPS

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WHAT TOPAPPS IS

RECOMMENDATION PROGRAMME BY DT IN EUROPE. TOPAPPS PRESENTS HAND-PICKED QUALITY APPS TO TELEKOM USERS SINCE 2009.

Image: DT, TopApps Icon

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WHY WE DO IT

APP STORES ARE JUNGLES. TOPAPPS PROVIDES GUIDANCE AND HELPS DISCOVER THE PEARLS. WE FOCUS ON QUALITY APPS WITH SUSTAINABLE VALUE TO INCREASE LOYALTY.

Image: DT, TopApps Android

native

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WHAT WE DO

RELEASE-SCREENING, PROFESSIONAL APP SELECTION & REVIEW. PROMOTION IN TOPAPPS APPS, SMS, SOCIAL, PRINT & SHOPS. GOOGLE PLAY SHELF AND BILLING.

Image: DT, Google Play

Shelf

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HOW WE PARTNER

WITH MORE THAN 100 DEVS/YEAR AT EYE-LEVEL. BETA-TESTS, MENTORING, APP PROMOTION. IN RETURN, WE SEEK EXCLUSIVE BENEFITS FOR OUR USERS.

Image: DT, VIP-Apps Visual

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WHY YOU SHOULD

BEST PRACTICE FROM OVER 130 OWN APPS AND MORE THAN 300 PARTNERSHIPS. MASSIVE REACH. HIGH-VALUE USERS. PROMOTION BY A TRUSTED BRAND. A RELIABLE PARTNER.

THANK YOU! GET IN TOUCH: topapps@telekom.dehttp://partner.topapps.de