driving tv tune-in users tell us that one of the main reasons they go to a station web site is to...
TRANSCRIPT
DRIVING TV TUNE-IN
DRIVING TV TUNE-IN
Users tell us that one of the main reasons they go to a station web site is to find out
what’s on PBS TV
DRIVING TV TUNE-IN
DRIVING TV TUNE-IN
One of PBS Interactive’s most widely used service to stations are modules that serve up
‘What’s On TV’
DRIVING TV TUNE-IN
DRIVING TV TUNE-IN
130 of the 168 interconnected stations around the system are using the full TV schedule grid module
DRIVING TV TUNE-IN
DRIVING TV TUNE-IN
And another 90 are using the What’s On Modules
DRIVING TV TUNE-IN
DRIVING TV TUNE-IN
What’s On & When module is also available and used on many program sites
DRIVING TV TUNE-IN
DRIVING TV TUNE-IN
And modules are on national sites as well
ANALOG CUT OFF ANALOG CUT OFF The logic that powers these TV tune-in
modules is based on their being a primary analog TV channel
DTV TRANSITION = OPPORTUNITY
DTV TRANSITION = OPPORTUNITY
Interactive is using the transition as an opportunity to not only ensure that this key
service doesn’t break, but is enhanced
So, what does that mean?
So, what does that mean?
Overhaul of entire service
GOALS:
Easier to implement, customize & syndicate widgets
A future proof system
Improve & modernize user experience
Increase % of localized visitors to national sites
Improved & modernized user experience
Improved & modernized user experience
Tag favorite programs
Search by genre
Sign up for airdate reminders
Share program information with friends
Manage their localized viewing grid, based on their preferences
Increased LocalizationIncreased
Localization
EXPERIMENTATION EXPERIMENTATION
EXPERIMENTATION EXPERIMENTATION
Planning Ahead
Planning Ahead
Planning Ahead
Planning Ahead All stations and online producers
currently using TV tune-in modules will need to take steps to switch out existing implementations with the new ones
3 months to transition from old to new. November, 2008 -- January, 2009
We will host several Webinars, communicating the needed changes and offering additional support between now and February, 2009.
Planning Ahead
Planning Ahead
PBS.ORG/DTVPBS.ORG/DTV
PBS.ORG/DTV: Phase 1
PBS.ORG/DTV: Phase 1
Goals: Provide answers to the most frequently
asked questions about the DTV transition Raise awareness and interest in PBS’ high
quality, digital programming offerings Don’t recreate the wheel, point at and
aggregate good sources of information that are available online
Create area for Breaking News, so we’re prepared to showcase time sensitive and/or critical information