Driving Traffic

It is not enough to promote your site when it is first launched. You

also need to actively promote your site on a long term basis.

Driving Traffic Become number one on Google Beyond the Search Engine Measuring success

Becoming Number One Follow Google Guidelines

Black Hat Operators Black Hat Techniques

Improve your search engine rankings Improve your site’s build Improving your site’s content Encourage quality links

Becoming Number One Improving your site’s build

Create a clear hierarchy Use text links Use short URLs Add a site map Submit your site

Becoming Number One Improving your site’s content

Writing copy for search engines Focus on writing good copy

Becoming Number One Encourage quality links

Subject matter of linking site Copy that appears in link Popularity of site linking Reputation of site linking

Becoming Number One Problem with search engines Pay per Click advertising

Guaranteed placement No adjustment to your site ROI is more predictable Immediate ad appearance Even target non relevant keywords

Becoming Number One Three pronged marketing attack

Offline promotion Audience Targeting Viral Marketing

Becoming Number One Offline Promotion

Reach audience in a specific geography Encourage repeat traffic from existing

customers Move customer interactions online

Becoming Number One Business communications promoting

your website Business stationary Traditional media Miscellaneous marketing material Word of mouth

Becoming Number One Social Media

Build reputation Use your profile Do not self promote Follow rules Contribute value Admit Mistakes Don’t spam

Becoming Number One Editorial Sites Viral Marketing

Hard to target specific audiences Don’t care and unlikely to remember site

Becoming Number One Creating viral content

Aim to create a reaction Be unexpected Never directly sell Enable passing Utilize trends Followup

Becoming Number One Measuring Success

Monitor your marketing efforts Find and resolve site problems Identify popular content

Monitor Marketing Number of people arrived at site vs.

Number of people who complete call to action

Becoming Number One Finding a resolving problems

Usability Accessibility Content

Becoming Number One Start Tracking Get Listed Target Your Audience