Driving the Future or Product Development

Image courtesy of Tesla Motors, Inc. Image courtesy of Gensler.

The Martian © 2015 Twentieth Century Fox. All rights reserved.

Means of Production

Hyper-Connectivity

Changing Nature of Work

OF JOBS WILL BE AUTOMATED

THE FUTURE OF MAKING IS HERE, BRINGING WITH IT RADICAL CHANGES IN THE WAY THINGS ARE DESIGNED, MADE, AND USED.

1. Limited time to ideate/conceptualize

2. Teams are constrained by engineering expertise

3. Downstream processes not considered during design

4. Late-stage changes are cost prohibitive

EXISTING BARRIERS TO INNOVATION, PRODUCTIVITY & PROCESS

Decreased Revenue• Delayed product time to market• Slow RFP responses• Lacking agility to react to competition

Increased Costs• Late-stage design changes are common• Siloed workflows lead to internal friction and

rework• Increasingly complex designs without

advancement in process

CURRENT DESIGN PROCESS RESULTS IN SIGNIFICANT BUSINESS CHALLENGES

HOW DOES AUTODESK GENERATIVE DESIGN HELP THE PRODUCT DEVELOPMENT PROCESS

AUTODESK GENERATIVE DESIGN

Autodesk generative design is a design exploration technology.Simultaneously generate multiple CAD-ready solutions based on real-world manufacturing constraints and product performance requirements.

HOW DOES AUTODESK GENERATIVE DESIGN HELP THE PRODUCT DEVELOPMENT PROCESS

EXPONENTIALLY EXPAND YOUR TEAM’S PRODUCTIVITY AND ABILITY TO INNOVATE

HOW IS AUTODESK GENERATIVE DESIGN DIFFERENT?

THERE ARE MULTIPLE PRACTICAL

OUTCOMESFOR A DESIGN PROBLEM

General Motors Next Generation Vehicle Light

image courtesy of General Motors

Penumbra EngineeringGenerative Design allows for unprecedented design freedom, improving product performance

Challenge

Penumbra needed to develop an ultrasonic device that could withstand extreme environmental conditions and be both lightweight and balanced to ensure proper stability and ease of use for technicians in the field.

Solution

Generative design technology gave Penumbra the ability to quickly explore multiple design solutions to solve this complex challenge. The team ran several studies to arrive at a solution that could be produced with additive manufacturing, minimized and equally balanced the weight of the device for ease of use and ergonomic benefit all while maximizing stiffness to ensure durability.

New Product Innovation / Product

Strategy

Convergence of Design and Manufacturing

A completely new Design and Make paradigm creates radical innovation, drives competitive advantage, and impacts productivity/business

Next-generation Manufacturing

Processes

STRATEGIC ADVANTAGE OPPORTUNITIES

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