SOCIAL MEDIA CAMPAIGNS | DRIVING EMAIL SIGN UP | DRIVING AWARENESS OF NEW COCKTAILS

DRIVING SALES OF KEY PARTNER SPIRITS

YesMore Ltd. 2019

YesMore Ltd. 2019

We launched a new cocktail menu with a 'digital flashmob' treating their 400+ staff in similar way to social influencers. Whilst they didn't have thousands of followers like other social influencers, they are genuinely influential with those

that actually matter - customers. So we designed a range of content with a variety of copy options for every single person (and their friends) to post across social at the exact same time on the exact same day. It resulted in the brand

trending across Twitter, and drove more visits to the website than at any other time in the previous 12 months. We partnered with Pernod Ricard and Be At One to drive sales of 4 key spirits in the hardest time of year for alcohol sales,

Dry January. Our insights showed that some people want to be 'good' and some want to be 'bad' in January, but in reality the vast majority want to be a bit of both. No other brands were tapping into this, so we did, with a campaign

called Cocktail Bootcamp. Every Wednesday of January, people could sign up for a FREE workout class (Box Fit, Pilates, Yoga & HIIT) followed by FREE Pernod Ricard cocktails as a reward. The classes were a MASSIVE hit, selling out in under 2

weeks and driving 1,000+ people to Be At One's brand new email database.

We developed the most Instagrammable pub quiz of all time, with the Big Fat Be At One

Cocktail Quiz Of The Time. First we filled a room with influencers,

press and competition winners. Then we got Be At One's head bartender to host 10 rounds of

questions, each with a different Instagrammable moment built in....

Our bartenders shake a shaker roughly 1,500 times per night,

nominate someone from your team to shake one for the longest and

get a point for your team! Here's a load of ingredients, get a point for

your team for inventing the tastiest cocktail, another for the best name and 10 points for whoever gets the most like on Instagram by the end

of the quiz!

Be At One appointed YesMore as their social media agency to lead their largest campaign pillars and brand-defining launches for their new look & feel,

and new cocktail menus. During the time of our activity, Be At One saw a massive increase in sales, by 12.6% and had a record december - selling over

500,000 cocktails in just one month.

YesMore Ltd. 2019

Brand spanking new cocktails alert! What's your flavour

favourite? Check out the link in bio 😉

#lifeiswhatyoumixit

We’ve got a brand new cocktail playlist about to skyrocket to

number one on the charts & going live as of NOW 🙌

Are you ready to mix things up with us?

#LifeIsWhatYouMixIt

VIDEO IN FEED POSTS DESIGNED IMAGE IN FEED POSTS LIVE INSTAGRAM STORIES AT EVENTS LIVE INSTAGRAM STORIES AT EVENTS

YesMore Ltd. 2019YesMore Ltd. 2019

"If you are in the industry and looking for a dedicated, talented, passionate agency I would seriously suggest you give yesmore a shout.”

SOPHIE EVANS, HEAD OF MARKETING, BE AT ONE COCKTAIL BARS