driving innovation through enterprise 2.0
DESCRIPTION
ARK Presentation August 2008TRANSCRIPT
Stuart FrenchDaniels Sharpsmart
Take-aways
Benefits of Collaborative Innovation
How culture and collaboration interact
Outline some tips for implementation
Enterprise 2.0
The mix is moving towards Blogs, Wiki, RSS & Podcasts
The Asia Pacific region showed the greatest satisfaction in 2008
Successful use of Web 2.0 can lead to structural and cultural change dubbed “Enterprise 2.0”
Making definitions clear
Defining Innovation
Bring something new to the environment Bring something new to the environment
Bring something new to the environment
Collaboration 2.0 multiplies The novelty of invention The speed of delivery
Defining Innovation
Defining Collaboration
Collaborate - /klabbrayt/ verb work jointly on an activity
or project.
It is Not Communication Cooperation
Defining Collaboration
How does Collaboration effect Innovation?
My Research: Culture effects Wiki use Use of the wiki also effects
communications and culture
Defining Collaboration
David Snowden Innovation requires
Starvation Pressure Perspective Shift
Enterprise 2.0 helps build a collaborative culture which improves an organisation’sability to shift perspective
Understanding the interaction betweenCorporate Culture and Collaborative Tools
Successful Examples
Open source Apache web server Developed with
No central ownership No single Project Manager
Out did Sun, Microsoft & IBM
Successful Examples
Peer Production Harnessing external talent Keeping up with users Reducing costs Taking friction out of
inter-firm collaboration Developing social capital
Successful Examples
Clandestine Collaboration Google Search Amazon Profiles
Passive, not active Benefit from others use
Web 2.0 TechnologiesWeb 2.0 Technologies
Why not Inside the Enterprise ?
Web 2.0 and Enterprise 2.0
What is the Same?
Evolutionary growth model Very intuitive and easy to use Web / Ajax based Focus on Community then Process
Why not Inside the Enterprise ?
Web 2.0 and Enterprise 2.0
What is the Difference?
Focus on Business needs Security & Integration with corporate IT Integration, ie: Single Sign-in Customer Support Transparency &
Quality
Possible Applications
Wiki study of 5 SMEs showed 31 different uses for wikis, including: Project Management tool Basic CRM Documentation Collaborative spec development Collaborative problem solving Deciding which pizzas to order for the team
lunch“Its too much mucking around!”
High-level Collaboration
External International cultures Out-sourcing Off-shoring Privacy concerns
Internal Collaboration
Discovering Internal Resources
When Collaboration Works?
Clear Purpose
Common Sense of Community
The Daniels Wiki
Bringing many minds to bear: Project Management
Scope documents Timelines and resource allocation Tasklists Progress reports Exception tracking QA
The Daniels Wiki
Bringing many minds to bear: Collaborating across Time-Zones
The Daniels Wiki
Bringing many minds to bear: Collaborating up the chain of command
The Daniels Wiki
Bringing many minds to bear: Collaborative
Problem Solving
The Daniels Wiki
Bringing many minds to bear: Collaborative
Problem Solving
Supplying the Raw Materialsfor Innovation in a Changing Environment
Staying Grounded
Its about matching YOUR Desired Outcomes, Culture and Tools Don't get caught by hype What works for others may not work for you Get professional advice
Must understand Business Enterprise 2.0 Preferably product agnostic
Focus on Holistic Capability
Stages of Adoption
Collaboration Technologies
Stage 1:Traditional Collaboration
Telephone Face-to-face Meetings
E-mail, phone, fax, other classic technologies
Stage 2:Specific Problems and Applications
Audio, Video & Data Conferencing
EIM, IM, Chat & presence detection
Virtual Team Spaces (VTS)
Stage 3:Collaborative Proliferation
Multiple A/V/D Conferencing tools
Yahoo, MSN, AOL, Google
Groove, eRoom, WebOffice, etc.
Stage 4:Consolidation and Standardization
Standardize on SIP/Simple or XMPP
One Client for all IM clouds
Common virtual team space for everyone
Stage 5:Virtual Work Environment
Standard tools in place
Integration with Mobile Environment
Standard Desktop & Web Interface for anyone
Research Surprises
Size does not always equate to perceived success by management Be careful what measures you use
Wiki update is amazingly fast when transferring from other tools because of ease of use Old system: 5 years 120 pages Wiki system: 1 year 1000+ pages (by 17
users) Changeover time: 2 months!
Required competencies for participating in an open knowledge and innovation-sharing environment
Implementation Tips
Implementation Tips
“Both too much and not enough management proved detrimental to the success of the wiki.” – French, 2008
Pilot for the quick ROI to prove the concept Integrate tool into existing business processes Assure smooth integration from existing work flows Develop guidelines and best practices Find a champion Plan for Change Mgt issues But most of all:
Find the balance
Implementation Tips
Manage the transition to Enterprise 2.0 From Command & Control To Connect & Collaborate
• Learn to balance Control with Distributed Authority– Who needs to make the decision?• What knowledge do they need to make the
right choice?• Getting the balance wrong stifles
collaborative innovation
Finding knowledge and support
on your Web 2.0 journey
More Information
Sources / References Blogs
Anecdote – Shawn Callahan Trends in Living Networks – Ross Dawson Enterprise 2.0 – Andrew McAffee Delta Knowledge – Stuart French
More Information
Books Australian KM Standard - AS 5037-2005
Prescriptive not descriptive SME Version - HB 190-2006
Wikipatterns Collaboration 2.0
Resource list on page 253
Key Points
Digital Collaboration is a powerful trend Culture is something you grow, not
manipulate Innovation is cultural not just for R&D Balance Command & Control with
Connect & Collaborate Beware driving with the rear-view mirror Stay grounded, implement slow and wide Get good guidance
Thanks:•IA Web Trends•Daniels Sharpsmart
“Collaboration is an emergent property of the complex system of relationships we call culture.”
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Influencing a complex environment
“In a complex system, you can never fully know the outcome in advance” – Snowden
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Influencing a complex environment Beware 20-20 Hindsight
Retrospective Coherence
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Influencing a complex environment
Twigs Leaves = Possible futures
Branches = Possible decisions
Trunk = The present
Roots = The past
- Edward de Bono
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Influencing a complex environment Beware 20-20 Hindsight
Retrospective Coherence Develop an environment where people are
comfortable to make decisions without all the information
Be slow to judge after the fact Learn how to look forward
Rear-view mirrors only work when the road is straight
What has this got to do with Web 2.0? Unstifled innovation is key to adoption and returns
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Influencing a complex environment Do
Safe-Fail adoptions Let systems evolve and even die out
consider starting outside the firewall Let the users decide what is more
practical to achieve their local business goals
Have IT simply focus on the provisioning and security aspects
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Influencing a complex environment Don’t
Insist on perfection Look for single solutions Try to control instead of encourage use Rely totally on official modes of
communication Expect people
to never make a mistake to know everything
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