driving growth in the creative industries
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Driving Growth in the Creative Economy
Frank BoydDirectorCreative Industries Knowledge Transfer Network@frnboy
The Technology Strategy Board@innovateuk
#creativeindustries
2 The Technology Strategy Board
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@innovateuk: “the uk’s innovation agency”
#creativeindustries
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@innovateuk: investment priorities
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Creative Industries KTN
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5.3% of UK GVA
Worth > £36 billion
1.4 m employed
5th largest media market in the world
Advertising industry worth £16bn a year
£100m Design Services exported
creative industries in the uk
definitions2.5 m employed
9.7% GVA
business models (incl copyright)
access to finance
fusion
role of academia:skills
research
Creative Industries Strategy 2013 - 2016
8 driving innovation through partnership
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Technology
Storytelling
Skills
an integrated approach
convergence
10 key theme
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convergence: in production
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convergence: in consumption
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transaction
key theme
14 Emerging transaction services
Source: Mary Meeker, 2013
data
15 key theme
Data16
Source: Mary Meeker, 2013
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The Data Context
crosscutting themes: ‘cross-innovation’18
crosscutting themes: design19
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Design SIG: P4I project
crosscutting themes: knowledge sharing21
crosscutting themes: sustainability22
investment programme 2013/1423
• Cross-platform production in digital media: £15m• Innovation in digital media production tools and
systems
• Frictionless commerce: £2.5m• Creation of “frictionless” digital transactional
environments
• Hyperlocal Media Demonstrators: £2.5m • Development of content services at local level
• Greater Manchester Creative & Digital Launchpad: £1M • R&D, cluster and business support
Investment programme cont’d24
• Location based Services: £4m• helping businesses engage with customers in 'here and
now' context
• Big Data Exploration: £3.5m • Stimulate new ways to explore big data, metrics and
analytics
• Valuing & Pricing Digital Assets: £2.5m • New ways to value and price in digital transactions
25 for further context