driving growth in emerging markets - neha naik, .in.net
TRANSCRIPT
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Driving Growth in Emerging Markets
Neha NaikSr. Strategic Partner Manager, Radix
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Domains Landscape in India
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Domains Landscape in India
• India Ranks 3rd in the no. of internet users after China, US• Just 11% Internet penetration • Projected Domains Landscape in the next 3 years
125million
330 mil-lion
2012 2016
3.2 mil-lion
10 mil-lion
2012 2016
$32 mil-lion
$94 mil-lion
2012 2016
Internet Users in India
Domains registered in India
Revenue generated from Domains
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65% check availabilities fail
65% of the time
your customers do NOT get what they want!
=
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Were not satisfied with their domain name
49%
tried 2 or more names before settling on a domain
49%had to rename a product due to unavailability of names
32%
Were more likely to find a $100 bill on the road than a perfectly good domain name!
45%
Source: Sedo & Wakefield research
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Taking India into the new domain era
India’s New Domain
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What is .IN.NET?
AVAILABLE: Brand new namespace, short, generic names available
AFFORDABLE: Priced competitively to suit the Indian Market
UNRESTRICTED: Open to everyone + instant registration process
RECOGNIZED: Both locally & globally due to the combination of .IN & .NET
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Similar Extensions
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Sample names registeredActual Registrations Better Names
rajapapers1984.in rajapapers.in.net
vedantapolymerspvtltd.in vedanta.in.net
Hotelvikrantresidency.in vikrantresidency.in.net
tech-solutionsgroup.in techsoltuions.in.net
surekhaonlineservices.in surekha.in.net
hr-software-solution.com hrsolution.in.net
sggrouponline.com sggroup.in.net
way2myshopping.com myshopping.in.net
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Where are we today?
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.IN.NET Today
• 1st August, 2013 - TLD opened with General Availability
• No. of Registrars - 50 from across the globe
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What do we have planned next?
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CARnival Rules• Offer .IN.NET to your customers & resellers• The Reseller with the highest no. of .IN.NET registrations in
comparison to his .IN registrations is the winner!
Contest Period – 17th October, 2013 to 20th January, 2014Base Period – 1st July, 2013 to 30th September, 2013
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CARnival Rules• Add at least 50 .IN.NET names in the contest period
• If your base period registrations are lesser than 75 then a base of 150 would apply
• Only net new registrations will be considered
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What next?
1. Connect with your Registrar today!
2. Sign up to start offering .IN.NET
3. Promote Promote Promote!
4. Drive home a Car in 2014!
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ResellerClub IntegrationOption 1: SuperSite 2
Option 2: API
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ResellerClub Integration
• Activate .IN.NET to get more visibility & conversions in 3 simple steps
Step 1: Sign-up!
Step 2: Set your TLD preference
Step 3: Activate your promo engine
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Step 1 – Sign Up
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Step 2 – Set your TLD preference
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Step 3 – Activate your Promo Engine
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You’re all Ready!
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Ideas on promoting .IN.NET• To NEW Customers✓ Focus more on point of sale
✓ Add .IN.NET to your promo engine
✓ Send out mailers announcing the promo
✓ Upsell .IN.NET when a customer ends up looking at a longer domain name
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Ideas on promoting .IN.NET• To EXISTING Customers✓ Send customized mailers to existing .IN whose domains are
available in .IN.NET
✓ Send customized mailers to customers who have names in both .IN and .IN.NET
✓ Promote .IN.NET to customers who have really long names in .IN , .NET or .COM
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How can we help?Mailer content
Collaboration with ResellerClub to pull all the data you need
Run check-availabilities in .IN.NET to let you know what is available
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About Us• Radix - Largest new gTLD applicant from Asia with 29 applications
• Dedicated to becoming the Registry Operator for a variety of rich and memorable top-level extensions in the new internet era
• Applied for all of the top 7 most valuable new gTLDs (Source: Sedo)
• 3 un-contested applications - .HOST, .SPACE & .PRESS
• Creating a stir in the market with re-purposed extensions - .PW
OUR PARTNERS
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Thank You!
Neha NaikSr. Manager, Strategic Partnerships
Radix Registry| www.radixregistry.comEmail: [email protected]
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