driving exceptional growth in your major donor program april 29, 2015
TRANSCRIPT
Driving Exceptional Growth in Your Major Donor Program
April 29, 2015
Learn how to drive growth in your Major Donor program
Develop an action plan to activate in your own community
Session Objectives
Major Donor Growth
2010 2011 2012$0.0
$5,000,000.0
$10,000,000.0
$15,000,000.0
$20,000,000.0
$25,000,000.0Total Donations from Major
Donors
2010 2011 2012 2013 2014 2015 2016 2017 2010 2011 2012 -
100
200
300
400
500
600
700
800
900
1,000 Total Number of Major Donors
2010 2011 2012 2013 2014 2015 2016 2017
30.1% Growth 14.8%
Growth
Major Donors - Big Slice of Campaign
11%$6.7M
21%$12.7M
29.5%
$17.2M
5%$2.8M
Campaign Make-Up
CoreLeaderMajorCorporate
83%35,751
15%6,362
Donors 2014
Core
Major
Leader
2%660
33.5%$20M
What do YOU do to treat your donors like gold?
Brainstorm Session #1
Drivers of Success
#1: Focus on
Donor Experience
#2:Focus on Volunteer
Engagement
#3:Inspiring
Philanthropy
Drivers of Success
#1: Focus on Donor Experience
• Create individualized plans for Donors
• Personalize communication• Customize experiences for
families• Demonstrate impact of gift
How are you engaging YOUR volunteers?
Brainstorm Session #2
#2: Focus on Volunteer Engagement
• Empower Volunteers• Volunteer Staff Partnership• Leverage their networks
Major Donor Cabinet Co-Chairs
Prospecting Lead
Retention Lead Growth Lead
#3: Inspiring Philanthropy
• Recognition Programo Philanthropists Circleo Million Dollar Roundtable
• Special Projects• Matching Opportunity
What well-known Philanthropists in YOUR
community can you leverage with a matching
opportunity?
Brainstorm Session #3
1) Focus on Donor Experience2) Focus on Volunteer Engagement3) Inspiring Philanthropy
What is YOUR Plan of Action?
Questions?
• Karen Young – Vice President & COO Email: [email protected]
• Rhonda Roth – Director, Principal Gifts Email: [email protected]
Thank You!