driving employee engagement with gamification

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Contact Us www.badgeville.com Laura Lilyquist Twitter: @badgeville

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Page 1: Driving Employee Engagement with Gamification

Contact Us

www.badgeville.com

Laura Lilyquist

Twitter: @badgeville

Page 2: Driving Employee Engagement with Gamification

Webinar Series

1. Employee Engagement

2. How to Get Started

3. How to Measure Success

Page 3: Driving Employee Engagement with Gamification

Employee Engagement

Page 4: Driving Employee Engagement with Gamification

Presentation Topics

Engaging Employees Business Gamification

Badgeville Solutions

Page 5: Driving Employee Engagement with Gamification

Do you have engaged employees?

Source: Gallop, “State of The American Workplace”, Sept, 2014

87% OF AMERICAN

WORKERS ARE

“NOT ENGAGED”

Page 6: Driving Employee Engagement with Gamification

Disengagement is expensive!

“Engagement has a greater impact on

performance than corporate policies and perks”

Active disengagement

costs the U.S. $450 billion

to $550 billion per year.

Page 7: Driving Employee Engagement with Gamification

Engagement’s dramatic impact

Companies with

engaged employees see

240% improvement in

business results.

“Work units in the top 25% … have significantly higher productivity, profitability, and customer ratings,

less turnover and absenteeism, and fewer safety incidents than those in the bottom 25%”

Page 8: Driving Employee Engagement with Gamification

Traditional methods of driving engagement

Mandates and policies

Operational metrics for employee

learning, satisfaction and performance.

Technology (e.g. websites and

collaboration portals) to encourage

employees to communicate, share,

and learn

Traditional Methods

Mandates Policies

Benefits Technology

Page 9: Driving Employee Engagement with Gamification

Active self-interest

Adaptive technology

Intrinsic rewards

Key elements of engagement

Page 10: Driving Employee Engagement with Gamification

Presentation Topics

Value Of Engaging Business Gamification

Badgeville Solutions

Page 11: Driving Employee Engagement with Gamification

Applies game science to non-game

applications

Leverages intrinsic motivators like self-

interest, status, and personalization

Designed to drive business results from

targeted actions and measurements

Business Gamification

“When designed correctly, gamification has proven to be

very successful in engaging people and motivating them

to change behaviours, develop skills or solve problems” Brian Burke Research VP, Gartner

Page 12: Driving Employee Engagement with Gamification

Business Gamification is Designed to Improve the Use of

Enterprise Applications

Page 13: Driving Employee Engagement with Gamification

Business Gamification Helps Us Feel...

Structured Smart

Socially ValuedSuccessful

Page 14: Driving Employee Engagement with Gamification

Spending on gamification will

grow by 67% year over year to

$5.5B in 2018

SOURCES: Markets and Markets, M2 Research

0.

1.8

3.5

5.3

7.

2014 2015 2016 2017 2018

Gamification Market Forecast$Billions

$5.5B

Business Gamification is Large and Growing

Page 15: Driving Employee Engagement with Gamification

Activities Rewards Missions

•Contextual

•Portable Reputation

•Activity Streams

•Real-Time Notifications

• Inbox

Leaderboards

Business Gamification Features

•Player

•Behavior

•Content

•Metadata

•Player Eligibility

•Points

•Behaviors

•Metadata

•Rank/Performance

•Onboarding

•Repeating Performance

Targets

•Expertise Leveling

Expertise Tracks

•Rank & Contests

•Counts, Time, Scores

•Players, Teams

Real-Time Feedback

A combination of technology, expertise and ongoing evolution for enterprise applications

Page 16: Driving Employee Engagement with Gamification

A Showcase of Expertise and Achievements

Page 17: Driving Employee Engagement with Gamification

Presentation Topics

Value Of Engaging Business Gamification

Badgeville Solutions

Page 18: Driving Employee Engagement with Gamification

Pioneered business gamification market in 2010

Startup backed by leading venture investors

Top talent team with expert game designers & data

scientists

18

Badgeville offers a SaaS solution that

delivers business gamfication for

enterprise applications

Badgeville is the Leader in Enterprise Gamification

With Nearly 300 Successful Deployments

Page 19: Driving Employee Engagement with Gamification

CUSTOMERS

Badgeville has deployed business gamification

with many leading brands

Page 20: Driving Employee Engagement with Gamification

PARTNERS

Badgeville Works With Leading Partners

Page 21: Driving Employee Engagement with Gamification

Badgeville Drives Real Results

4xincrease in

customer advocates

4.5xincrease in Forecast

accuracy & hygiene

240%increase in purchase price

for engaged customers

18%increase in

time spent in class

50%increase in

course completion

40%improvement in ticket

response time

Page 22: Driving Employee Engagement with Gamification

The Badgeville ProcessBadgeville Products & Services

Define Business Goals &

Create KPIs

Design Gamification

Solution

Measure KPIs via

Real-Time Analytics

Define User Personas

Refine and Evolve Over

Time

Page 23: Driving Employee Engagement with Gamification

Badgeville Uses Game Mechanics to

Drive Quantifiable Business Results

3 Pillars for Success

Platform

Enterprise-

grade

Scalable

Secure

Design

templates &

application

connectors

Products Analytics

Real-time

views of

users,

usage and

actions

Page 24: Driving Employee Engagement with Gamification

Badgeville Game Design Template Examples Products

Badgeville Products & Services

Forum Expert

Conversation Starter

Content Creator

Social Collaborator

Sales Performance

Service Performance

Employee Certification

Tracked Education

Badgeville has developed many Game Design Templates

based upon 300+ deployments

More Templates +

Page 25: Driving Employee Engagement with Gamification

Connectors for Key Applications

Decrease deployment time for leading platforms

Enables System Admins to deploy and manage

Eliminates the need for internal development resources

Reduces deployment time to 30 days

Products

Badgeville Products & Services

Page 26: Driving Employee Engagement with Gamification

Gain new insights into discrete

user behaviors & actions

Get immediate insights and clear

action items

Manage ongoing program

analysis

View program changes

dynamically

Unique View of Users, Usage & Behaviors Analytics

Badgeville Products & Services

Page 27: Driving Employee Engagement with Gamification

Analytics Built for Ease of Use and Scale

Built for ease of use, self management

Modular visualizations

Fed from flexible queries

No need for internal data scientist

Analytics

Badgeville Products & Services

Page 28: Driving Employee Engagement with Gamification

Platform A Robust Enterprise Platform for High Scale

Eliminate risk with high scalability to millions of

actions/day & billions of API calls/month

Protect security with private cloud, Safe Harbor, SOC2

Type I and SAS-70 Type II compliance

Maintain control with role-based Access Control —

Enterprise admins, app admins, and read-only access

Badgeville Products & Services

ENTERPRISE GRADE

Page 29: Driving Employee Engagement with Gamification

THANK YOU

For more information: [email protected]