driving domestic recovery by targeting visitors at every ... · of the customer journey only in...
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![Page 1: Driving domestic Recovery by targeting visitors at every ... · of the customer journey Only in Scotland: Generating advocacy see R E A C H N D A V I E W S S HA R E I N S P I R AT](https://reader034.vdocuments.us/reader034/viewer/2022042518/5f6a487abd81d4402f300541/html5/thumbnails/1.jpg)
Driving domestic Recovery by targeting visitors
at every stage of the customer journey
Only in Scotland: Generating advocacy
seeREACH AND VIEWS
SHAREINSPIRATIONAL CONTENT
SCOTLAND NORTH ENGLAND UK/ROI
SCOTLAND IS A PLACE I WANT TO VISIT
kpIs
SCOTLAND NEEDS YOU YOU NEED SCOTLAND PR
SEARCH
LOCAL AREAS / PRODUCTS
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CATCH-UP TV
VS DATABASE
PARTNERS
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SCOTLAND IS A PLACE I WANT TO V
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CHANNEL ENGAGEMENT OPT-
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TRANSPORT PARTNERS
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YOUTUBE
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MARKETING
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WORD OF MOUTH
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I AM VISITING SCOTLAND
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PARTNER ROI./ OPT-INS / REFERRAL VALUES
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