Driving Business Outcomes: Cisco Data Center Innovation and Solutions Cisco Connect 2014 Riyadh, Saudi Arabia

Frank Palumbo Senior Vice President Cisco Global Data Center

@fpalumbo

Cisco Unified Computing System, Cisco UCS, Cisco Invicta, INVICTA, Cisco UCS Invicta, Cisco ACI, Domain Ten, Cisco Nexus, Insieme, and World of Many Clouds are Cisco trademarks and registered trademarks in the United States and certain other countries.

Agenda

The World of Many Clouds

Cisco Data Center Solutions

Cisco Application Centric Infrastructure (ACI)

Cisco Data Center Case Studies

Today’s IT Is a World of Many Clouds

Traditional

Data Center

Public Cloud Services Private Cloud

Hybrid Cloud

The Data Center Is the Heart of IT Transformation Enabled By A Network-Centric Data Center Architecture

PUBLIC CLOUD

TRADITIONAL DATA CENTER

PRIVATE CLOUD

HYBRID CLOUD

“ C i s c o C o m m i t m e n t t o D a t a C e n t e r

We will continue to innovate and transform

our business to meet the demands of our

customers in Saudi Arabia.

John Chambers, Saudi Gazette, June 2013

I am very confident in our data center strategy and in our ability to lead in this market.

It is one of our top corporate priorities that will help us drive growth and productivity for

our customers and partners. John Chambers

Cisco Data Center Solutions

Unified Computing System

Data Center and Cloud Management

Solutions and Services

Robust Cisco Unified Data Center Portfolio

UCS Manager Intelligent Automation

for Cloud UCS Central

Prime Data Center Network Manager

UCS Director

Application Policy Infrastructure

Controller (APIC)

Cisco UCS

Invicta Series Cisco UCS

Business Applications

Big Data

Desktop Virtualization

Customer Loyalty

Cloud Computing

Business Continuity

Data Center and Cloud Networking Cisco

Nexus

1000v/ AVS

Cisco

Nexus

5000

Cisco Unified Data Center Products

Cisco

Nexus

7000

Cisco

Nexus

2000

Cisco

MDS

9700/9500

Cisco

MDS

9200/9100

Cisco

Nexus

9000

Cisco

Nexus

3000

Employee Retention Financial Performance

Operational Efficiencies

Cisco

Nexus

6000

Cisco Unified Data Center Architecture Hardware, Software, ASICs

ASICs (Application-Specific Integrated Circuits)

Market Share Stakeholder Value

Better Outcomes For Your Business

Efficient scaling,

simplified management

Consistent alignment of policy,

configuration, and workload

Superior IT productivity,

orchestration ready

Cisco Unified Computing System Data Center Architecture Unifies Physical, Virtual, and Cloud

Fabric-based x86 computing architecture optimized for virtualization and cloud

Intelligence

Convergence

Automation

Cisco Unified Computing System Fastest Growing Product in the Market

Cisco Unified Computing System Fastest Growing Product in the Market

30,000+ Unique UCS Customers

90 World-record performance benchmarks to date

3,850+ UCS Channel Partners

#2 WW market share in x86 blades

Source: IDC Worldwide Quarterly Server Tracker, Q3 2013, December 2013; Cisco Q1FY14 earnings results Data Center Revenue is defined as Cisco UCS and Nexus 1000V

More than 75% of all customers have invested in UCS

Fortune 500

$2B+ Data Center Annualized Revenue Run Rate

Top 5 Server Vendor

10

Cisco UCS Leads Server Growth

-19% -6% 3% -12%

39%

-15% -4%

Source: IDC Server Tracker, February 2014, worldwide vendor revenue, all servers. Revenue is cumulative 4 quarters (Q1CY13 – Q4CY13)

Market

$12.7B $13.2B $8.3B $2.2B $1.8B $49.7B $2.3B

UCS Innovation Continues at Cisco

Servers

Flash Memory

UCS Network / Storage Access

Next-Generation Unified Computing Integration of solid-state memory systems into the UCS fabric

UCS Invicta Series Solid-State Systems

Address new data velocity and scale

requirements

Integrate application acceleration into the computing domain

UCS Converged Infrastructure

Hypervisor

Compute

FlexPod, Vblock, VSPEX, and more

Network

Storage

Cisco

UCS Director

End-to-End

Infrastructure

Automation

Desired Data Center Business Outcomes Cisco UCS is Changing the Economics of the Data Center

2x Capacity

Deployment

90% Faster

50%

Improvement

54% Less

Power and

Cooling Cost

25%

Less

Cost

Greater

Business

Agility

Improved

Disaster

Recovery

Reduced

Operating

Costs

Lower

Infrastructure

Costs

World-Record

Performance

Benchmarks

30%

Greater

Speed

Cisco Application Centric Infrastructure (ACI)

The Network Is the Information Broker for All Applications

78% Network is even more critical to

delivering applications

than a year ago

Applications Are Changing

Type Big data, distributed, mobile

Consumption Public, private, hybrid cloud

Delivery Anywhere, anytime, any device

Source: Cisco Global IT Impact Survey

Cisco UCS

Servers

Network Virtualization

Cisco ACI

Policy Infrastructure

Controller

Network Open

Ecosystem

2014: ACI Innovations

Open APIs and Ecosystem

Application Network Profile

Policy Model

2009

Open APIs and Ecosystem

Service Profile Policy Model

Open APIs and Ecosystem

Service Profile Policy Model

Cisco ACI Is Transforming Networks

Next Evolution: Cisco Application Centric Infrastructure

Built for SDN and Beyond

Application Policy Infrastructure

Controller

Cisco Nexus

9000 Series

Industry-leading Ecosystem

APIC

APPLICATION

COMPUTE NETWORK

CLOUD

STORAGE SECURITY

Early ACI Implications: CapEx and OpEx Cisco Driving Industry-leading Total Cost of Ownership (TCO)

ACI vs. SDN

75% TCO

Savings

Network

Virtualization

+ Merchant

Switches

$40

OpEx*

$100

VM Tax

$14 Network

$25 OpEx

$15 Network

$154

$40

App-

Centric

Cisco

• Starting level of automation

• Software-only SDN stops here

• ACI = Apps + Network + Security

• Open Source, APIs, and OpenStack

• ACI extends to enterprise and WAN

CapEx

27%

OpEx

73%

Before ACI

ACI Network OpEx

35% OpEx Savings

With ACI

Customer Interface

Cisco Domain TenSM Framework for IT Transformation

Organization • Governance • Process

Security • Compliance

Compute Storage Network

Infrastructure • Environmentals

PaaS

SaaS

Applications

Abstraction • Virtualization

Iaa

S

Auto

matio

n •

Orc

hestra

tion

Service Catalog

Financials

Exis

ting S

yste

m I

nte

gra

tio

ns

Platform

Cisco Data Center Case Studies

Ministry of Higher Education

Managing Internal IT of MoHE and providing essential IT services for overseas students

IT becoming mission critical mandating better availability and scalability

Increased complexity of the IT infrastructure and application in order to meet business growth

Server virtualization partially solving provisioning challenges

Challenge

DC Hosting at a local KSA SP to expedite facilities and get better reach of WAN and Internet bandwidth

Cisco-validated architecture for cloud data center

Cisco Nexus Data Center Fabric

Cisco Unified Computing System for ultimate manageability and virtualization

Cisco Intelligent Automation for Cloud delivering comprehensive IaaS automation and governance

Cisco Advanced Services leading the solution with the Cloud Center of Excellence

Solution

Al Hammadi Hospital

“ As a leading provider of healthcare services in the Middle East, Al Hammadi Hospital is continuously striving to maintain its leadership position in terms of introduction of latest healthcare technology solutions to meet the ever growing needs of our patients as well as our healthcare providers. Cisco’s and Wipro’s technology solutions will help us deliver a state-of-the-art network infrastructure to enable us to offer the very best in healthcare. We are confident that our 90 Million SAR investment will enable us to stay ahead of the game by helping is create and deliver three outstanding healthcare facilities to cater of the health needs of our citizens.

Mohammed Al Hammadi CEO Al Hammadi Development and Investment Co.

Saudi Gazette, January 30, 2014

”

Key Data Center Considerations

Automate Threat Detection

Build Application Centricity

Automate and Orchestrate

Increase Visibility

Create Programmability

Bridge Virtual and Physical

Simple Smart Secure

Your Journey To Improved Business Outcomes

Cisco Delivers a Network-centric Approach to Data Center Transformation

@fpalumbo