drivers – the final frontier?!?
DESCRIPTION
Drivers – The Final Frontier?!?. Fleet Safety Conference. Agenda. Overview Key’s to Any Behavioral Change Driver Behavior – Can/Should it be Modified Crash Reviews/MVR’s/Progressive Discipline Success Stories Real Life Example – Polk County, Fl. Real Life Results - PowerPoint PPT PresentationTRANSCRIPT
Drivers – The Final Frontier?!?Fleet Safety Conference
Agenda
• Overview
• Key’s to Any Behavioral Change
• Driver Behavior – Can/Should it be Modified
• Crash Reviews/MVR’s/Progressive Discipline
• Success Stories
• Real Life Example – Polk County, Fl.
• Real Life Results
• Can/Could it Work for You?
“Paraskevidekatriaphobia”
Definition??
When You Can Use it Next…
Hillsborough County Facts:
• Population 1,300,000• Land Area – 1,048 Sq. Miles• Tampa• Lightning Capital of the U.S.• Site of the 2012 RNC• Home to:
Hillsborough Fleet Management
• 3100 Vehicles• 4 Shop Facilities• # 1 – 100 Best Public Fleets in N.A. 2008 &
2009• 8 Million Miles/Yr. • ASE Blue Seal/100 Best Public Fleets last 7
years
Behavior Modification?
Can I Really Modify Behavior?
Objective: Influence
Motivation Ability
1. Make the Undesirable - Desirable
2.Over Invest in Skill Building
3. Harness Peer Pressure 4. Find Strength in Numbers
5. Design Rewards & Demand Accountability
6. Change the Environment
Motivation?
• Can you motivate someone who isn’t interested?
NO!!
So Can I really Train Drivers to Improve?
1. Personal Motivation
• The Key?
– Help People See the Implications of:• Choices• Actions
Connect New Behaviors to Deeply
Held Values
They Already Have
2. Personal Ability
• Drivers Already Know How to “Drive” BUT:
• Do they practice the Behaviors you Want?
• The Key Here:
– Over Invest in Skills Building
• Build in the toughest, most realistic settings.• Robust Training is at the heart of Influence
3. Harness Peer Pressure
• Peer Pressure is Already At Work…
• The Key Here:
– Make Peer Pressure Work for You!
How?
Ranking Boards
Employee Recognition
4. Find Strength in Numbers
• Build “Social Capital”– Enlist both Formal and Informal Leaders
– The Key to building “Social Capital”?
• Build Trust with formal and informal Leaders.
– Enlist Champions– Find the Opinion Leaders and involve them– Train the Trainers
5. Design Rewards/Accountability
• If a leader talks quality but rewards productivity• How Will an employee react?
• Don’t reward the wrong behavior
• The Key to Rewarding Change?
– Make the Reward Real & Valuable
6. Change the Environment
• 3 X more People Die from Lung Cancer than from Traffic Accidents
• 2 X more People Die from Tuberculosis than from Fires
• Why Don’t We Already Know This?
The Data Stream Is At Odd w/Reality
The Key? Change the Data That Cross People’s Desks
Keys To Behavior Change
1. Help People Understand the Implications of their Choices & Actions
2. Over Invest in Skill Building
3. Harness Peer Pressure
4. Get More “Social Capital” by Enlisting Formal and Informal Leaders
5. Align Rewards/Ensure Accountability
6. Change the Environment
Steps Taken:
• Aerodymanics• Gear Ratios• Smaller Engines/Vehicles• Low Rolling Resistance Tires• Introduction of Bio Fuels• Alternative Fuels• In Vehicle Monitoring Systems• Idle Control Devices• APU’s (alt. power units)• Hybrid/Hybrid-Electric/Plug In Hybrids• Electric Vehicles• MyKey• Simulators
– All of Above are Hardware Related
“Automotive Fleet” April, 2010
“Even when comprehensive vehicle selection, right sizing, fuel card data mining, and exception report programs are deployed, effective fuel management ultimately depends on one key player:”
“THE DRIVER”
Why Have We Avoided Driver Training?
• Presumed efficient already?
• Perfection in Driving Habits?
• Untrainable?
• Not our Job
• Easier to address hardware than people
Can/Should Driver Behavior be Modified?
NAFA 2012 Panel Discusson:
• Question:– Can we modify driver behavior to improve
Safety and Fuel Economy??
• Answer:– “Modifying Behavior can have a huge
impact both on Safety and on Fuel Economy”
Why Should You Care?
• Driver Training Isn’t your Job
• Drivers Don’t Work for you
• Drivers Won’t Listen
• Drivers Don’t Care
Why Should You Care?
• Driver Training Isn’t your Job– Subject Matter Expert
• Drivers Don’t Work for you– No Hierarchy Involved
• Drivers Won’t Listen– They’d be More Attentive
• Drivers Don’t Care– Results Show They Care – A Lot
Role of Driving Records
• Pre – Employment
• Post Crash/Accident
• Annual Performance Reviews
• Assurance of CDL Compliance
• Build a Track Record of Excellence
MVR Questions?
• License Expiration Date?
• CDL Vehicle Class vs Vehicle Operated
• Currency of Information – Address of Record
• # Points Accumulated - Patterns
Success Story Examples:
• Novo Nordisk – Driver Training spearheaded by Fleet Mgr saved 858,787 gallons
• Bison Transport – Driver Training/Incentive cut 713,264 gallons
• Cat “Driver Reward”: In-House Program that rewards drivers for fuel efficiency
• AstraZeneca trained Eco Driving reducing emissions by 367 metric tons/yr.
• Poland Spring ranked drivers for Idling and posted the results on a board saving 8000 gallons/yr.
Crash Review Committees
• Define the Role• Define Preventable vs Non-Preventable• Define the Membership:
– Who– How Long they’ll Serve– Meet Regularly
• Assure Fairness in Representation• Assure Expertise in Representation• Abide by the Decisions - Always
Post Committee Action
• What’s Next?• Define Remedial Training • Define More Aggressive Posture if Required• Progressive Discipline
– Formal Policies are a Must– Assure the Punishment fits the Crime– Fairness in Application– Assure Cooperation in Represented Units– Make it Progressive
Polk County’s Approach?
Fuel Conservation/Driver Training/Incentive Program
Strategy
Restrict
Speed –
55MPH
Driver
Incentive
Program
Conduct
Eco- Driver
Training
Implement
55 mph Speed Restriction
Traffic Safety
Citizen’s Information
Employee Roll Out
Self-Policing
Concept
Approval
FHP & PCSO
GPS &
Employee
Involvement
“Top Down”
Acceptance
Decal
Vehicles
Vehicle Decal:
What the Experts Say:
• Excessive speed is the largest single factor in reduced fuel mileage.
• Reduce speed to a reasonable level of say 60 mph and eliminate all non-essential stops. A general rule of thumb is that every mph increase above 50 mph reduces fuel mileage by 0.1 mpg.
• Virginia Tech Study on Follow Distance:
– Increase Following Distance by 1 second will reduce the incidence of rear end collisions by 85%
What the Experts Say:
• Excessive speed is the largest single factor in vehicle crashes:– Too Fast for Conditions - 13.9 % single– Too Fast – 5.9% muti-vehicle & fatality– Too Fast… Critical Pre – Crash Event in
18% crashes where the truck was the causal factor
“More than any other factor”• 30% speed increase = 69% > kinetic en.• Source – FMCSA (2009 stats)
Ain’t It the Truth?
“HAVE YOU EVER NOTICED?
ANYBODY DRIVING SLOWER THAN YOU
IS AND IDIOT…
AND ANYBODY GOING FASTER THAN YOU
IS A MANIAC???”
GEORGE CARLIN
Available Training Resources??
Search Engines:• Smith System Driver Training• Car Chip• Green Driver• Green Road• Driving Skills for Life - Ford• Bridgestone Tires• I Drive Green App• Env. Defense Fund• EPA• & More….
“Driving Skills for
Life”
Polk’s Actual
Historical Data
“What Drivers Do to Save Fuel”
Polk’s Idle Awareness Program
Concept
ConceptConcept
Concept
Polk County Driver Training
• Driver Behavior• Polk County Data• Tailored Internally• Length - 1 Hour• Customer Focused• Incl.Safety Emphasis• Lead in to Employee
Incentive Program
• Modify Future • 250,000 Idling Hours• Polk County Data• Easy to Take• Magnet Give-away• Safety Integration• Incentive Program Explained @
Conclusion
15 %
10 %
8 %
35%Objective:
ModifyDriver Behavior!
MPH
Spec
PSI
Driver
How Can We Encourage Employee Participation???
• Provide Detail on the Issues and ask for their help
• Train for Driving Behavior you Want
• Incentive Program
Introducing….
Employee Fuel Incentive Program
Employee Fuel Conservation Incentive Program Eligibility:
Employees who drive the same County vehicle exclusively
Participate in Eco-Driver Training Class Sign an Incentive Agreement Term – 12 Months If Fuel Efficiency Improves > 5% County will
split the fuel savings 50/50 with the driver
Employee Agrees To:
Practice Eco Driving Techniques Accurately Enter Odometer Readings at the
Fuel Sites Assure their County vehicle is maintained on
schedule No Preventable Crashes in 12 Months
County Agrees to:
Accurately Track MPG Maintain your Vehicle to Factory
Specifications Instruct Employees on Eco-Driving
Principles Accurately Track Fuel Costs If MPG > 5% - Split Fuel Savings 50/50
Potential Incentive???
Annual Miles/Year = 10,000
Current MPG = 13
Ann Fuel Cost @ $3.00/gal = $2307
Improved MPG (10%) = 14.3
Employee’s Share = $97
Potential Incentive?
Annual Miles/Yr. = 20,000
Current Avg MPG = 10
Annual Fuel Cost @ $3/gal = $6,000
10+% Improved MPG = 11.2
Annual Fuel Cost @ $3/gal = $5,357
Employees Share: $321.50
Annual Fuel Consumption: .
Environmentally Friendly?
Total Gallons
-415,000
Gallons
- 14%
Fuel Savings
$1.200,000
-7M Lbs
Carbon
Did We Achieve Any RESULTS??
Preventable Accidents: .
Accident Severity?
Total Hard $ Savings
$485,000
- 22%
ImprovedSafety
Results-35%
Results in Safety too!!
Individual Results??
2007 F-550 6.8L Gasoline 4 X 2
Actual Results – One Unit:
• Starting MPG:• 6.07• Ending MPG:• 8.15• Miles/Year: 17,100• Gallons Saved: 719• Incentive Paid: $457.00
Other Government Potential?
• May 2009 – Polk County School Board adopts 55mph Restriction
Florida Department of Transportation currently considering
Web Sites of Interest:
• https://www.drivingskillsforlife.com/• Edf.org/greenfleet• http://www.mbdrivingacademy.com• http://www.ecodrivingusa.com/• http://planetgreen.discovery.com/tech-transport/eco-
driving-save-fuel.html• http://www.cartalk.com/content/eco/tips
“Paraskevidekatriaphobia”
Definition:
The fear of Friday the 13th
When Can Use It Next:
July 13, 2012
Remember our Troops protecting our right to be here
2nd Brigade Combat Team101st Airborne Division (Air Assault)