drivers of technology innovation

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Technology Management Drivers of Technology Innovation & innovation Dr Mehdi Shahbazpour, 2013

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If your business is biased towards Market Pull or Technology Push, there is a good chance that you could be missing opportunities or exposing your business to major risks. Understanding the driving forces of technology innovation will allow you to identify these opportunities and potential threats.

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Page 1: Drivers of technology innovation

Technology Management

Drivers of Technology Innovation

& innovation

Dr Mehdi Shahbazpour,  2013

Page 2: Drivers of technology innovation

There are two forces in any business that drive technology development or adoption

Drivers of Technology Innovation

Internal processes seeking solutions to existing problems or developing/acquiring new capabilities that could be exploited by the business.

External processes seeking opportunities to deliver value to existing and potential customers, as well as identifying new capabilities that business must develop so that it can take advantage of the opportunities and overcome potential threats.

Page 3: Drivers of technology innovation

There are two external forces that influence the internal forces of capability and business development

Drivers of Technology Innovation

Page 4: Drivers of technology innovation

“Actual market need” is a secondary consideration If [TECHNOLOGY] then [MARKET] Focus is on Technology itself Process: Identify Technical Difficulty/Problem Research and Development Production Commercialisation

Technology Push Bias

Page 5: Drivers of technology innovation

Technology Push Example

http://www.ted.com/talks/mark_shaw_one_very_dry_demo.html

Page 6: Drivers of technology innovation

“Actual market need” is a primary consideration If [MARKET] then [TECHNOLOGY] Focus is on Creating Value for customer itself Process:

Identify Market Need Develop Specification based on Market Need R&D Production Commercialisation

Market Pull Bias

Page 7: Drivers of technology innovation

http://www.ted.com/talks/r_a_mashelkar_breakthrough_designs_for_ultra_low_cost_products.html

Market Pull Example

Page 8: Drivers of technology innovation

The ideal situation is to reach a balance and resonance between Technology Push and Market Pull 

Strategic Resonance

Page 9: Drivers of technology innovation

If your business is biased towards Market Pull or Technology Push, there is a good chance that you could be missing opportunities or exposing your business to major risks.

To get an expert advice about how to achieve strategic resonance, contact me on Linkedin.

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