drivers of technology innovation
DESCRIPTION
If your business is biased towards Market Pull or Technology Push, there is a good chance that you could be missing opportunities or exposing your business to major risks. Understanding the driving forces of technology innovation will allow you to identify these opportunities and potential threats.TRANSCRIPT
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Technology Management
Drivers of Technology Innovation
& innovation
Dr Mehdi Shahbazpour, 2013
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There are two forces in any business that drive technology development or adoption
Drivers of Technology Innovation
Internal processes seeking solutions to existing problems or developing/acquiring new capabilities that could be exploited by the business.
External processes seeking opportunities to deliver value to existing and potential customers, as well as identifying new capabilities that business must develop so that it can take advantage of the opportunities and overcome potential threats.
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There are two external forces that influence the internal forces of capability and business development
Drivers of Technology Innovation
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“Actual market need” is a secondary consideration If [TECHNOLOGY] then [MARKET] Focus is on Technology itself Process: Identify Technical Difficulty/Problem Research and Development Production Commercialisation
Technology Push Bias
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Technology Push Example
http://www.ted.com/talks/mark_shaw_one_very_dry_demo.html
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“Actual market need” is a primary consideration If [MARKET] then [TECHNOLOGY] Focus is on Creating Value for customer itself Process:
Identify Market Need Develop Specification based on Market Need R&D Production Commercialisation
Market Pull Bias
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http://www.ted.com/talks/r_a_mashelkar_breakthrough_designs_for_ultra_low_cost_products.html
Market Pull Example
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The ideal situation is to reach a balance and resonance between Technology Push and Market Pull
Strategic Resonance
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If your business is biased towards Market Pull or Technology Push, there is a good chance that you could be missing opportunities or exposing your business to major risks.
To get an expert advice about how to achieve strategic resonance, contact me on Linkedin.
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