THE DADDYDAUGHTER DYNAMIC

LEANING IN and why it matters

TOP 8 WOMEN IN THE INDUSTRY

KAT GORDON: Founder of the 3% Conference

Exclusive Interview

Winter 2014

When a little boy asserts himself, he's called a “leader.” Yet when a little girl does the same, she risks being branded “bossy.” Words like bossy send a message: don't raise your hand or speak up. Together we can encourage girls to aspire, to dream, to lead.

When we change our words, we change how girls view themselves.

WHY ARE YOU PAID LESS FOR THE SAME WORK? a visual look at some of

the most interesting wage gap statistics 4

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WOMEN: LISTEN, LEARN, LEAN a look at why Sheryl Sandberg’s best seller

provides important insight.

MY DEAR OLD DAD the father-daughter dynamic and the transformative role it plays

in todays world

A TYPICAL RESPONSE TO SHERYL SANDBERG FROM AN ATYPICAL

COLLEGIATE

THE F WORD can advertising and feminism get along?

BECAUSE SHE SAW A NEED a one -on-one interview with Kat Gordon, Founder

of the 3% Conference

WHAT’S THE BUZZ ABOUT the top eight women in advertising right now

WHERE I’M FROM AND WHERE I’M GOING a real life story of how an

advertising student found her way

HOW MUCH YOU STUDY...

Less that high school degree

High School Graduate

Bachelor’s Degree

Doctoral Degree

median weekly earnings

$1,778

$1,246

$735

$508

$1,413

$931

$561

$386

Because women earn less, women have more student debt. 53% of women carry a high student-loan debt burden versus 39% of men.

WHERE YOU LIVE MATTERSsome states have larger wage gaps than others.

20 cents and below20.1-23 cents23.1-30 cents30.1 cents and up

YOUR PAY DEPENDS ON WHO YOU ARE...

87 ¢ 78 ¢

64 ¢ 53 ¢

When a white

non-hispanic man earns $1

An Asian American Woman earns....

A White Woman earns....

A Black Woman earns....

A Hispanic Woman earns....

It is no secret that a woman earns less money than her male counterpart. But just how much less does a woman earn for

the same job?

BY CHARLEE OTTERSBERG

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Each child lowers your wages by about 5%. In one study, moms were 79% less likely to be hired, half as likely to be put up for promotion, and were offered salaries 8% lower compared to women without children.

Mandated Maternity

Leave- 2 weeks

Croatia58 weeks

United Kingdom 39 weeks

China14 weeks

Saudi Arabia 10 weeks

USA0 weeks

WHAT ABOUT THE WOMEN WHO MAKE THE MOST

Of the Fortune 500, only 24

companies have female CEOs.

Here they are in ranked order , as

they appear on Fortune’s list.

STARTING A FAMILY WILL HAVE A LONGTERM EFFECT ON YOUR INCOME...

NursesHuman Resource Managers

Teachers

HOW FAST YOU’LL ADVANCE

The glass escalator: When

men take jobs perceived as

“female,” they still earn and rise

more quickly than their female

counterparts.

Reducing the pay gap helps everyone. The

average woman could retire with an additional

$795,000 in extra cash, thus boosting the economy. The US could cut the poverty rate by 52% for working

women and their families if the pay gap

was closed.

Nearly 2/3 of minimum wage workers are women. Upping the federal wage to $10.10 could close the wage gap by about 5%.

Sources: American Association of University Women, “The Simple Truth About the Gender Pay Gap,” 2014.; U.S. Bureau of Labor Statistics, “Women in the Labor Force: A Databook” (Report 1049); (Student Debt) Anerican Association of University Women, “Graduating to a Pay Gap,” 2012; Journal of Organizational Behavior; Caren Goldberg, Professor, Department of Psychology, George Mason University; National Women’s Law Center. “The Wage Gap By State for Women Overall,” Nov 2013; American Journal of Sociology, “Getting a Job: Is there a Motherhood Penalty?”; The White House, “The Impact of Raising the Minimum Wage on Women;” Institute for Women’s Policy Research Analysis of the 2010 to 2012 Current Population Survey Annual Social and Economic Supplement; Austin, Sara, and Jennifer Daniel. “Why Are You Paid Less than a Guy?” Cosmopolitan Nov. 2014: 112-13.

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Women: listen-learn-lean

“We hold ourselves back in ways, both big and small, by lacking self-confidence, by not raising our hands, and by pulling back when we should be leaning in.”

-Sheryl Sandberg

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by Charlee Ottersberg

It . seems that every decade or so, there is a book that changes the

way people think. A book that looks to challenge the status quo, provide insight into one person’s life and make the top-selling lists nationally. Sheryl Sandberg, Facebook’s COO, has done just this with her book Lean In: Women, Work, and the Will to Lead. A book that has been out for a little over a year, Sandberg certainly challenges the status quo in a book that asks women to believe in themselves and to give it their all.

Sandberg argues that in a world that still operates with extreme gender biases, it is important to realize that excuses and justifications won’t get you anywhere. Sandberg hits on the challenges of being a woman in the working world, with great attention to what it means to be a working mom. She argues that when you “leave before you leave” you are doing a serious disservice to yourself and to others, when you doubt your ability to combine your work life and a family life, you are throwing in the towel before you even get off the bus. Leaning in can promote a virtuous circle: you assume you can juggle work and family, you step forward, you succeed professionally, and then you’re in a better position to ask for what you need and to make changes that could benefit others.

There is no doubt that Sandberg has done her fair share of leaning in, after all, you don’t get to be the COO of Facebook without speaking up. Her will to lead, requisite commitment,

intelligence and intense work ethic have helped to get her where she is today. In addition to her tenacity, Sandberg is compassionate, funny, and highly likable. She draws on her own insecurities, explaining experiences in her career when she was most unsure.

I think what is most refreshing about Lean In is Sandberg’s acknowledgment of the very real struggle have with the work-life/home-life balance. Sandberg puts her finger on it when she writes: “For decades, we have focused on giving women the choice

to work inside or outside the home. . . . But we have to ask ourselves if we have become so focused on supporting personal choices that we’re failing to encourage women to aspire to leadership.” The view lines up with the idea of a confidence gap. It

isn’t that women aren’t capable of the these high level leadership positions, quite the contrary actually, but that we do not live in a society that encourages women to reach for these positions. So many women are unwilling to

apply for a position unless they fully meet the requirements of the job description. Likewise, women are less likely to ask for a raise unless they have concrete evidence as to why they deserve more money. Much of this comes from a desire to follow the rules and to not waste others’ time. This is exactly the mindset that Sandberg is looking to change.

Lean In is a quick read that is funny and insightful. If nothing else, this book reveals some of the challenges facing women in the workplace and at home.

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“We do not live in a society that

encourages women to reach for these

positions. “

“What would you do if

you weren’t afraid?”

From an early age, my dad has been my best friend. He has been my gourmet chef, my biggest cheerleader, my confidant, my hero. In my eyes, my dad can do no wrong and he is capable of anything. Often times, the father-daughter relationship is one that is formative. Many little girls and grown women alike would name their dad when asked who their biggest role model is.

Why then, do dads get such a bad rap in the mainstream media? There are countless sitcoms where ‘dad’ is seen as no more than an incompetent buffoon. In Modern Family, an ABC comedy, Phil Dunphy is portrayed as a goofball who is incapable of making smart family decisions. In Scandal, another series on ABC, President Fitz Grant is seen as out of touch and unable to connect with his family, blaming his commitment to the Oval Office. There are numerous other examples of how dad is either overly rigid or completely incompetent.

This is not the way dads should be portrayed. This is not how I would want my dad to be portrayed. Much like the argument against photoshopping models, people are observational learners. If constantly seen as someone who has no control over family life, then it becomes acceptable to not be present. This plays greatly into gender roles and it doesn’t just affect men.

When a man is seen as unable to get his children ready for school, the expectation then shifts to the mother. This demand to be a caretaker is an unfair burden, and is quite limiting in the long-term. Instead of the buffoon sitcom dad, I would like to see more co-parenting. When will there be a comedy about a family with a mom who is a high level executive and the dad is the PTA president?

This portrayal of bad dads extends beyond the shows we sit down to watch. Many advertisements are equally guilty; a notable example being a commercial for Valspar Reserve Paints. A mom who is away from home on a business trip video chats with the dad and her children who, at the time of the chat,are in the kitchen. The scene at home is an unmitigated disaster. The dad makes every attempt to conceal what has happened in the absence of the mom

who, clearly, is the only competent parent in the home. The

commercial portrays the dad as an irresponsible, untrustworthy adolescent and a sneak and liar. It shows that dad is incapable of meeting his children’s most basic needs or appropriately dealing with his children’s behavior.

It seems that we do not know how to deal with dads culturally. Advertisers and TV writers are willing to show fathers as present, which is a good thing, but are unwilling to show them as competent, which is a bad thing. This is a confusing dynamic that sends the wrong message to fathers about their importance to children and families.

Luckily, some brands have taken notice of this discrepancy. One of my favorite examples comes from Extra Gum. In a narrative advertisement, we see that throughout the girl’s life her father would make origami cranes our of gum wrappers. He would give them to her to celebrate her wins and to console her in her losses. The commercial ends with the daughter leaving for college with a box full of cranes that she had kept over the years. This understated commercial so beautifully illustrates the bond between father and daughter.

Ultimately, I think advertisers, producers, directors, and writers have an obligation to portray both men and women in a positive and realistic light. On a personal level, I am more likely to think positively about a brand that I am able to emotionally connect with. When you show me a dad that is incompetent, I

am offended, not amused.

MY DEAR OLD DAD

We need to talk about how we look at dads.

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by Charlee Ottersberg

Your mom may have passed down some great things to you, but panty liners probably weren’t on that list.

U by Kotex Barely There Liners are more flexible, more comfortable and are perfect for everyday use.

Because these aren’t your mom’s panty liners.

Vintage is great for cars

#notyourmom

Like maybe other young women, I want only the best for myself and for my future. I have big dreams and even bigger aspirations. At this point nothing is impossible, the world is my oyster and every other cliché you can think of. Perhaps it is naïve of me to think that though. I’ve heard the statistics; I know it isn’t easy to be a woman in the business world. I see Sheryl Sandberg’s plea to women as encouraging though.

Sure, there are faults in her arguments, and big ones at that. She fails to fully take into account industry barriers, including income status and race. These factors do have a huge impact on a woman’s ability to lean in, but that is an argument for a different day. What Sandberg asks women to do is to lean in, to take control of their future, and to be their own motivation.

I couldn’t give better advice myself. Sure, life sometimes gives you lemons,

but it is what you do with those lemons that make you extraordinary. You could make the ordinary lemonade or you could go out there and show the world what you’ve got. Don’t just Instagram the picture of your lemons, start a Fortune 500 company selling your famous lemon loaf.

Over my four short years in college, I have learned that it is more important than anything to have goals and to chase them. They don’t always have to be realistic and they most certainly can change, but having the drive and motivation is what is going to separate you from the rest.

In a response article to Sandberg’s book, Washington Post Columnist Rosa Brooks talks about how leaning in isn’t something that is restricted

to careers. Brooks talks about how she hates Sandberg because she has made her miserable and that in an attempt to live up to Sandberg’s standards she has lost her identity. While I don’t agree with the petty jealousy and the blame game going on (again, another argument for another day) I find merit in Brook’s assessment of Sandberg.

While relating an anecdote of a conversation with her friend, Brooks explains how she knew Sandberg from college. She said, “Some college students, like my friend Suzanne, take aerobics classes. Some college students, like Sheryl Sandberg, teach aerobics classes. Other college students, like myself, lie around the dorm reading novels. Sheryl Sandberg was already busy leaning in. I was busy leaning back on my sofa, with a good book and a nice cup of cocoa.”

I feel like this is what separates those that excel and those that

Over my four short years in college, I have learned that is more important than anything to have goals and chase them.

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lag. Regardless of gender, people who have an internal drive to find opportunities and to pursue them are naturally more likely to go further in life. Being the good gender studies student that I am, I acknowledge that there are industry barriers preventing me from getting paid the same as my male counterpart. Things exist, both biologically and socially, that make it harder for me to have a family and move up in my career.

Apple and Google are taking an interesting approach to allowing their female employees to lean in. Both companies recently announced that they would be covering the costs of freezing eggs of their employees, thus allowing these women to put

off children until “they are ready”. Translated: until these women have moved far enough up the ladder they won’t be discriminated against because they were born with two x chromosomes. In my opinion, this is not the solution for encouraging women to stay in the industry. Sure, it is an attractive offer, but I would much rather work for an employer that allows for flexible work hours and paid maternity leave. While we are at it, it would be nice if we had paternity leave too. Only when the conversation changes will we have true change in the industry. I envision a workplace that is family friendly. Where there are equal pressures on women and men to raise the children.

Graduation is coming very quickly for me. In five short months I will be done with my undergraduate studies and I will be staring the very real world right in the face. I hope to prove the statistics wrong. Long term, I am still looking forward to that fulfilling job with a wonderful family and a white picket fence that will stand behind me. Call me naïve, but in the meantime, I will be busy chasing those dreams.

Charlee Ottersberg is a senior at Marietta College. She is studying Advertising/Public Relations with a concentration in Design. Follow her @ottercharlee

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the

wordI once wrote an advert in which neanderthal women throw a party after discovering stilettos. I’ve sat in meetings where I’ve agreed that the actress is too old for a yoghurt advert. I’ve briefed retouchers to make thighs skinnier and jowls disappear. I’ve chosen men to do voiceovers on adverts because they seem more generically “human” than a woman. I’ve cast hot women to be married to remarkably ordinary men, but never the other way round.

Can advertising and feminism learn to get along?by Alex Holder

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I call myself a feminist. But I am a complete contradiction.

Every day I become more aware of the ridiculous inequalities I’ve perpetuated. In the past (I can’t believe I’m admitting this) I’ve agreed we shouldn’t cast a woman as a boss/dentist/doctor as it makes you think about the character too much. What was I thinking? That a woman being anything other than a beautiful prop will confuse people?

Working in advertising means I do things that compromise my feminist ideals everyday. I guess this also means that I have to ask myself: can I come out fighting for equality when I’m part of the problem? Annie Lennox would say no. But what if the best place to change things is from the inside?

Last year Elle magazine came to the agency I was working at and asked us to rebrand feminism.

Previously I’d not really engaged with the word. But the brief made me look at lots of things I’d just accepted without question: the lack of female bosses (I’d had one wonderful female creative director – one!); the funny roles I’d written just for men; the fact that I dressed like a man for important meetings for fear that a skirt would lose me some credibility.

It wasn’t lost on the group, which consisted of men and women, young and old, that a fashion magazine and an advertising agency coming together to rebrand a complex political and social ideology might feel slightly disingenuous. But every single person in that room, men included, described

themselves as a feminist. If you look hard at the opportunity, a magazine with a huge audience and an agency whose core skill is behaviour change, you have a potent mix that could make a real world difference.

I think we’re getting there. Following Elle’s Make Them Pay campaign, the equalities minister sided with us and David Cameron made a statement in the commons about equal pay: a statement that looked to change an actual law of the country. Who says women’s magazines are useless?

Being a feminist and believing in gender equality should be the default. The word is now being widely adopted and, thankfully, in just a year, Elle’s original brief to rebrand feminism feels outdated.

This autumn, the smart women of Elle had another brief. They want to get men identifying as feminists. Just as Emma Watson highlighted with HeForShe, gender stereotypes don’t just affect girls. Feminism is about equality, which affects everyone, not just men or women. The pay gap prevents men from being stay at home fathers just as much as it forces women to stay at home with the children.

So we invented #mydadthefeminist. My Dad was the first person to point out to me how sexist fairytales and traditional wedding ceremonies are. He sewed and cooked while my Mum went to the tip. Jobs and responsibilities were never divided by gender in our family.Getting women thinking about their dads, and getting men (especially new fathers) thinking about their daughters through the lens of feminism, will hopefully make people realise that feminism is not just a female issue. Men and women live in the same world and equality will only happen when everybody wants it.We wanted to create a campaign that opened up the word to men and to different generations. For some,

identifying as a feminist can feel divisive. But it’s different, and perhaps easier, to celebrate a family member or friend as one. A friend described the campaign as “nice”, (usually a bland, grey term) but in this case it’s right. There are different ways of provoking debate around feminism, some more forceful than others. For this campaign, however, we wanted to gently get people thinking about equality across genders.

When I’m next casting for the part of a chief executive, I will think of what #mydadthefeminist would say, and how he would scoff if I unthinkingly went for a man.

I promise not to write ads where young women are ecstatic about a low calorie yoghurt. I promise not to save all the funny roles for boys. I promise not to think of women simply as beautiful props.

“Working in advertising means I do things that

compromise my feminist ideals everyday.”

“Men and women live in the same world

and equality will only happen when

everybody wants it.”

Alex Holder is executive creative director at Anomaly London. This article was originally published on November 10, 2014 in The Guardian.

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BECAUSE SHE SAW

A NEEDI sat down with Kat Gordon, advertising

veteran and founder of the 3% Conference , to gain insight into the

mind of a woman who started a movement.

Please tell us how the 3% conference

came about?

I live in Silicone Valley so I work with a lot of startups and

entrepreneurs that are solving problems every single day. I kept

waiting for someone to solve this problem. I wondered why no one was solving it. Then

one day, a light bulb went off and I thought maybe I was meant to do this. In my head, I was an unlikely person because I didn’t run a huge agency. But, in a way I was the perfect person. I wasn’t tied to any big agency networks so I could speak the truth and not step on anyone’s toes. Also, my background in market research was a perfect fit because there was a lot of research attached.

You started the 3% Conference in 2012... What meaningful changes have you seen the advertising industry go through in the last 2 years?

We just released some research based upon the original 3% number and female CDs now account for 11% – a 319% increase. So I see female creatives staying in the field and getting more recognition. I was also thrilled when the Art Directors Club launched its 50/50 Initiative, inviting other award shows to pledge to have

half their judges be women. Lastly, I was proud to participate in a new program that Cannes put on called “See It. Be It” and serve as a speaker on three panels. This initiative makes sure female creative leaders are more celebrated at this important international creative festival.

Why does the inequality exist in advertising? A reason why the inequality doesn’t exist is that women don’t want to work in advertising or that men are more creative. Schools are graduating more women than men. It is not recruitment problem, it’s a retention problem. So the are women in our field that are starting out and gaining valuable skills, they tend to drop out when they want to have kids. In an industry where a work ethic that is not conducive to children is valued and there are vampire hours. Additionally, there is a terrible bias in award clubs, where most of the award shows are being judge by men and are therefore celebrating men. We want to work toward celebrating women in advertising and making women a household name.

Young people are often told the importance of finding a mentor. What advice do you have for young women seeking mentorship?

There is a common misconception that to be great you need a mentor. I think it is the other way around, be great and you’ll get a mentor. Go into it with the expectation of working very hard, and be helpful and be a sponge. Never assume your entire job is just the project you’re working on. Do all in your power to keep learning. Stay hungry, ask for work, be persistent.

Since advertising is such a demanding industry, work is your life and life is your work. Being a man or a woman, can you have it all?

You know the old phrase “You can do anything, but you can’t do everything”? You’re going to give something up even if you’re a man. You just

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by Charlee Ottersberg

have to decide what you want to give up. I was a little sad to see my kids eat food, that I hadn’t made, but then I realized they’re not going to remember that. They’re going to remember our vacation in Cape Cod or me reading to them every night. You just have to get over the fact that you’re not going to do it all. And no one does. Not even stay at home parents.

What strategies can be employed by female advertising and design professionals to help break the cycle of the confidence gap?

Business coach Tara Mohr just wrote an interesting piece on this for the Harvard Business Review. She conducted her own survey to see if the oft-given reason why women won’t apply for jobs is due to confidence and she uncovered something fascinating. Over a thousand men and women, predominantly American professionals, were asked “If you decided not to apply for a job because you didn’t meet all the qualifications, why didn’t you apply?” According to the self-report of the respondents, the barrier to applying was not lack of confidence. In fact, for both men and women, “I didn’t think I could do the job well” was the least common of all the responses. Only about 10% of women and 12% of men indicated that this was their top reason for not applying. What did hold them back? 46% of men and 40% of women cited they didn’t apply because they didn’t think they’d be hired since they didn’t meet all the qualifications and didn’t want to waste their time and energy. These people thought the required qualifications were exactly that – required – and not optional. This research reminds me of another survey where women were just as likely to negotiate salary as their male counterparts when the job posting listed “salary negotiable.”So for female advertising and design professionals, I suggest you consider required qualifications as somewhat elastic and throw your hat in the ring for virtually anything of interest. And for those who want to attract and hire female ad talent, write job postings that use less rigid language than you may have used previously. It isn’t a confidence issue, it is a rule following issue.

We often see brands, especially the NFL trying to appeal to women through pink jerseys and bedazzled hats. What are the implications of this and what can they do better?

I think the biggest gap that occurs is that women simply aren’t involved. Much of

these advertisements and concepts are created in a vacuum. It is the single

most important thing to have women involved in the earliest stages of concepting. Only

women can truly know what is funny for women and what will work

m to market to women.

There is much conversation about the need for women to lean in and to step up to the plate. What happens when women can’t lean in and when the industry simply doesn’t allow it?

My greatest hope for this is that the conversation will change. I think too much responsibility is put on women to learn what the barriers are, to learn how to circumvent them learn how to operate them and honestly I am kind of tired of that. I feel where the conversation needs to go is that it has been proven that women in leadership is better for the bottom line. If you know this going into it, and you want your business to succeed, then you need to check your own bias and you need to check the barriers that exist within your own company. Women aren’t broken they don’t need to be fixed. This is an industry problem that needs to be addressed by the industry.

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THE TOP 8 WOMEN IN ADVERTISING RIGHT NOW

1 susanCREDLEUS Chief Creative Officer - Leo Burnett

Susan Credle’s first job in the advertising industry was answering the phones when the receptionists were in the bathroom. She was paid $11,500, and that was her job. She worked her way up to creative director at BBDO through seized opportunities, long hours and missed vacations. Along the way, she developed the wildly popular M&M’s characters, helped turn Cingular Wireless into a household name and created award-winning work for clients such as FedEx, Pizza Hut and Pepsi. Susan’s passion is evident and perhaps her greatest asset.

“BRANDS MUST BE AUTHENTIC, MEANINGFUL, RESPECTFUL, EMOTIONAL AND CREATIVE.”

2

leslieSIMSExecutive Creative Director - McCann NY

Starting out as a Copywriter, Leslie Sims worked her way up through the ranks at McCann. She was the brains behind Staple’s Easy Button, a campaign that the brand owes much of its recognition to. Sims is the definition of versatile, working on just about every category under the sun. To name a few: credit cards, granola bars, beer, clumping cat litter, breath mints, investment banks, soda, ice cream, pimple cream, office supply chains, home improvement

chains, and cell phone services.

“96% OF CREATIVE DIRECTORS ARE MEN. 0% ARE PUMPED ABOUT THAT STATISTIC.”

WHAT’S THE BUZZ ABOUT:

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by Charlee Ottersberg

5 margaretJOHNSONExecutive Creative Director - Goodby, Silverstein, & Partners

When she first decided she wanted to go into advertising, she ripped out the advertising section of the NYC Yellow pages and cold called about 40 agencies and asked for “someone in the creative department.” Since then, Johnson has achieved some impressive ad-world feats. She’s the Omnicom Group agency’s first-ever female partner and has led some of its most memorable work during her sixteen-year tenure.

“I’M STRONGLY OPINIONATED ABOUT THE WAY THINGS LOOK AND RARELY WAFFLE. IT SOUNDS RIGID, BUT GIVING CLEAR DIRECTION IS MUCH MORE USEFUL FOR MY TEAMS THAN OPEN-ENDED DIRECTION.”

jackiKELLEYChief Operating Officer - Bloomberg Media

The epitome of leaning in, Jacki Kelley has made a name for herself in the advertising industry. Recently appointed to one of Bloomberg Media’s top spots, Kelley has been called a “rainmaker” by Advertising Age and is easily one of the most powerful women in advertising. Previously, Ms. Kelley was global CEO of Universal McCann, the largest media agency within Mediabrands.

“IN THE SILENCE IT HIT ME THAT IF I DID NOT DO THIS I WOULD WONDER MY WHOLE LIFE IF I GAVE UP TO SOON.”3

4shellyLAZARUSChairman Emeritus - Ogilvy & Mather

In her 40-plus years at Ogilvy & Mather, Shelly Lazarus went from frequently being the only woman in the room, to being the woman running the show at the global advertising giant. Lazarus graduated from Smith College then earned an MBA from Columbia University, where she was one of only four women in her class. When Ogilvy’s first female CEO & Chairman, Charlotte

Beers, stepped down in 1996, Lazarus stepped up.

“I THINK A REALLY POWERFUL IDEA SPEAKS TO MILLENNIALS AND EVERYBODY ELSE. HOW THEY FIND IT AND CONSUME IT IS DIFFERENT.”

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sueANDERSONExecutive Creative Director - Crispin Porter + Bogusky

Sue Anderson, the recently appointed ECD at CP+B, is no stranger to the world stage. Anderson was the global creative director on Absolut Vodka, where she worked on efforts like “Absolut Blank,” which invited artists to use the brand’s bottle shape as a blank canvas to create their art. She was also responsible for the beautiful “Greyhound” campaign, a futuristic TV spot and music video created in collaboration with Swedish House Mafia.

“I JOINED THE AGENCY BECAUSE I LOVE MAKING THINGS AND THERE ARE FEW PLACES THAT RIVAL THE AMAZINGNESS OF THINGS CP+B MAKES ON A CONSISTENT BASIS. THEY ARE BRAVE, THEY SOLVE REAL PROBLEMS AND THEY NEVER GO UNNOTICED.”

nadjaBELLAN-WHITESr. Partner and Managing Director - Ogilvy & Mather

Nadja Bellan-White is an 18-yyear veteran of integrated marketing and advertising. Her resume and accomplishments include – “My Life My Card Campaign” with Ellen DeGeneres, Seinfeld/Superman Webisodes with Jerry Seinfeld, and Rewarding Lives Exhibit with Annie Liebovitz. She has been called a leader among leaders by VCU brandcenter.

“YOU’VE GOT TO BE REALLY, REALLY GOOD TO THE PEOPLE AROUND YOU.”

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4

karenKAPLANCEO and Chairman - Hill Holliday

Karen Kaplan has consistently epitomized what makes Hill Holliday great — energy, optimism, passion, smarts, and loyalty. Not to mention a healthy dose of scrappiness. That’s how she went from being the receptionist in 1982 to being named Chairman and CEO. A driving force behind Hill Holliday’s growth to more than $1 billion in annual billings, she’s been recognized by Business Insider and Advertising Age as one of the most influential women in advertising.

“IF YOU GET TOO FAR AHEAD OF YOURSELF, YOU’RE GOING TO TRIP. DO THE BEST JOB YOU CAN, BE THE BEST ANYONE HAS EVER BEEN

AT WHAT YOU DO, AND YOU CAN’T HELP BUT SUCCEED.”

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WOMEN CANNOT AND WILL NOT BE SILENCED. THEY DO NOT NEED HELP. THEY WORK HARD AND DO NOT HAVE A PROBLEM BEING CREATIVE.

SAN FRANCISCO | NOV 3-4

WHERE I’M FROM AND WHERE I’M GOING

Like thousands of other twentysomethings, I am a few short months from “the real world.” While I have always been in the camp that believed everyday is real life, regardless of age or stage in life, I know that my life is about to change drastically. The ever-famous question “What are you going to do?” seems to be rearing its head in more and more conversations. The looming pressure of knowing what my future holds is both intimidating and exhilarating. One thing I do know is that whatever job I find, it will be something that I love and that makes me happy…hopefully.

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by Charlee Ottersberg

When asked the same question four years ago, I would have said

that I would be entering law school. I was set on being the next Supreme Court Justice from Colorado. After 2.5 days removed from design work, I quickly realized my passion for creating beautiful things. After a minor meltdown, I realized that I could follow my passion, use my creativity for good, and still be successful.

As a child, advertising was never an option for me. Not because my parents thought it was a frivolous career path

or because my grandparents were convinced capitalism would be the demise of society, but because I never connected the campaigns I saw to an actual job. I, like every other 5 year old, thought it would be cool to be a doctor or a teacher. Hell, being a pretty, pretty princess seemed like a more valid option that an adman. It really wasn’t until late in my high school career did I realize that there are many options for creative careers.

I joined yearbook my junior year of high school, immediately becoming design editor. I soon discovered that fonts mattered and that good design was just as important as content. More though, I discovered that I was good. I had the eye for design, something that so many lack. Not only did I love it, but I could see where things should be laid out and why Helvetica is a more valid option than Arial for posters. I would spend hours after school teaching myself the design software and laying out the yearbook spreads. My history notes quickly filled with headline designs and other doodles.

Despite my growing love for design, I still convinced myself that law school was where I wanted to be. I chose my college based on a leadership program, one that I had hoped would lead to acceptance letters from top-tier law schools. Once at Marietta though, I realized I didn’t want that any more. The thought of LSATs and case-law bored me more than anything.

I was lucky though. Marietta had a place for me to go. I switched my major to Advertising/Public Relations and I picked up a Marketing minor, thus still giving me some sort of stable

grounding. I decided on a design concentration and the rest was history.

Never have my classes been a drag. I’ve been excited to go, to learn, to get better. I’ve spent hours designing infographics, perfecting tiny people graphs and placing pull-out quotes, only to have the power flicker out and everything to be lost. From this, I learned the importance of constantly saving my work, but more so, the importance of patience.

Despite being a small liberal-arts college in the middle-of-nowhere Ohio, Marietta has afforded me with more opportunities than I could have ever imagined. Going far away for college is one of the scariest and most challenging things I have ever done. The first time I had ever been to Ohio was when I visited Marietta’s campus during my senior year of high school. My closest friends and family were 1,400 miles away in a place I had called home for 18 years. Being in an entirely new environment forced me to challenge myself, to chase what I

wanted, and to stand out. Over my four years, I competed in numerous competitions, both group and individual. You know what, I did well in them too. If I found something I wanted, I would go after it.

By now, I have learned to sustain on a single bagel and copious amounts of caffeine, preferably in the form of honey lattes and coconut iced coffee. Needless to say, I think I am prepared for the fast paced environment that is advertising and design.

21

“BEING IN AN ENTIRELY NEW ENVIRONMENT FORCED ME TO CHALLENGE MYSELF, TO CHASE WHAT I WANTED, AND TO STAND OUT.”

You work hard and play hard. Why not have a brand that does both too?

confidence. independence. success.

empowered to be you.

make our coffee your own.

#myperfectcup