drive your docs with data - conduit conference 2017
TRANSCRIPT
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drive your docs with data
ed marshstc pmcapril 1, 2017
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20+ year technical writer▪ currently associate @ major financial
firm content creator▪ contentcontent.info▪ content content podcast –
edmarsh.com/podcast stc ny metro newsletter editor▪ currently developing stc ny wordpress
site homebrewer ▪ mmm beer
@edmarsh▪ #CONDUITdata
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why we are heredata will make your:• life easier• content more user-focused• users more engaged• management able to track your progress• value to the company increase• already good looks even better*
*your mileage may vary
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every single web server has built-in analytics.
use this as a selling point with management if you haven’t moved to html-based help yet
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don’t forget low-performing contentwhy is it not performing?• obsolete?• poorly written?• using wrong keywords?• confusing title/content?• just plain unimportant/irrelevant?• is this topic cluttering search results?• is it a candidate for archiving?• what else can you learn from it?
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robohelp and madcap both have analytics products
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google analytics
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google analytics code you put in master pages in robohelp, flare, and wordpress
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wordpress
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http://edmarsh.com/2016/08/17/wordpress-plugin-changed-thinking-about-technical-writing/
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research what are your customers
doing/thinking? what are their pain points? what are your competitors doing?
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analytics.twitter.com
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mobile appall the data.
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before
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after
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but.
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advertising gives you an amazingly bad targeted audience
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support tickets
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find out how your users write and think are you speaking the same language as
your users? are you considering misspellings/typos? are there additional keywords you can add?
generate new topics
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help your technical support teams are there recurring topics that can be
addressed? share best practices/war stories
most importantly create connections break down silos!
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google trends.ohhhhh, the data.
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excel (or google sheets)is your friend. really.
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content inventories
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pivot tables
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let’s wrap-up.
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edmarsh.com @edmarsh edmarsh.com/podcast contentcontent.info http://www.linkedin.com/in/edmars
h/ http://www.slideshare.net/theedma
rsh/
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thank you.questions?yes, please.