solution brief

Drive business growth by delivering a personalised customer experience

SAS® Results for Customer Experience

ChallengeHow can I deliver excellent services to my customers?

SolutionSAS® Results for Customer Experience

BenefitsImproved customer experience and services based on a measurable customer journey

Customer satisfaction is driven by the quality of engagement a business has with its customers

Each interaction along the customer journey is an opportunity to understand your customer’s needs.

Understanding the customer need and their journey helps with service design, delivering an improved experience.

SAS® Results can help you map out the customer journey

Interactions between you and your customer can be mapped out to design an improved and measurable customer journey. This allows you to apply different strategies to influence the experience.

Using SAS’ customer journey mapping process, analytical templates and your existing customer data, this journey can be mapped visually to identify areas of improvement for service delivery.

Customer demographic data and behavioural data can be used to analyse the customer journey, supporting you to design the right services for these customers.

Simple solutions that will give you an experience of the power of customer experience analytics

SAS® Results for Customer Experience is an analytics tool that builds a visual representation of the customer journey.

The results of the analysis can be viewed in a visualisation tool, which can be exported in a sharable format for the rest of business. These results can also be used to identify customer issues that need to be addressed.

What are the business benefits?

• Improved customer experience metrics through improved customer management

• Improved service design through actionable insights

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What is included?

• A hosted analytics environment

• Configuration and initial data staging services

• Templates for analytics, data loading and data mart creation process

• Data driven customer journey mapping process.

• Analytical results for business use

• Local consultant support