drive australia media kit

7/28/2019 Drive Australia Media Kit

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Contents

Ato Clb Member Prole & Distribtion 03

Vale of Domestic Drive Market 05

Drive Astralia 07

Drive AstraliaTrip Planner & Suggested Routes 08

Drive AstraliaGive Me Ideas & Tell Me About 09

Drive AstraliaAccommodation Listings & Bookings 10

Drive Astralia

Priority Listings11

Drive AstraliaState Touring Guides14

Accommodation Gide15

Advertisement SpecsState Touring Guides17

Advertisement SpecsNational Guides19

Torist Park Gide16

Drive AstraliaFixed & Feature Banners13

Drive AstraliaHot Deals12


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Auto Club Members03

2.1m

0.6m

0.2m

1.3m

2.1m

1.3m0.7m

0.02m

Astralia:

Western Australia

Northern Territory

South Australia

Queensland

New South Wales / ACT

Victoria

Tasmania

New Zealand

7 million AtoClb Members

Print Distribtion

100+ Auto Club Retail Outlets nationally

Auto Club gifting programs

400+ accredited Visitor Information

Centres

Thrifty Rental Car locations

39 NZAA Centres across New Zealand

Advertiser Network


4/21

Auto Club Members04

More than7 millionAuto Club members...

70% of Club members prefer tobook directly with the property (phone,

email, online, in person)

43% use printed travel guides toplan or book travel

85% use the internet whiletravelling

90% are infuenced by apropertys STAR Rating when booking

11% went on a holiday due toseeing a good deal advertised

60+%are employed

43% arefull time or self employed

+56%are aged

35-54

marriedmale in a relationshipfemale

50+% have incomes inexcess of $50K per annum

24% are retiredor not working

54% 62% 8%46%

Range from

16+

Source: RACV Travel Survey 2012

Prole Booking Habits


5/21

There were 174.2 million day trips

taken 11% higher than the same

time last year

Ependitre by day-trippersincreased from $15.6 billion to

$18.1 billion during the past year

Private vehicle was the most

common form of daytrip transport

at 91%

There were 74.7 millionovernight

trips taken, 4% higher than the same

time last year

Two-thirds (68%) of visitors travelled

within their state or territory of

residence

Private vehicle was the most

common form of overnight transport

at72%; air transport was at 23%

46% of overnight travellers were

on holiday; 32% visited friends and

relatives; 15% were on business

26% of visitor nights were spent in a

hotel, resort, motel or motor inn

New Soth Wales received the most

visitors (33%), followed by Victoria

(24%) and Qeensland (24%)

Overnight visitors spent$50.4 billion,

an increase of 7% compared with the

same period in 2011

Value of the Domestic Market - National05

Overnight Trips Day Trips

41 million visitor nights in caravan

and camping accommodation

Average stay is approximately venights in caravan and camping

accommodation

Caravanning and camping sector

grew rapidly in 2011 with visitors

increasing by 12%

In the past ve years, campervans on

or roads have increased by 23%

Half of domestic visitors are aged30-54 years

One quarter were active seniors,

aged 55-70

The vale of the domestic Caravan

& Camping market

The Total Domestic Economic Vale (TDEV), in other words, the vale of domestic torism

in Astralia is more than $75 billion per year. Its a lcrative market and a market that Clb

Torism and the Ato Clbs have great passion for driving to yor doorsteps.

Research statistics provided by Tourism Research

Australia (year ended 30 September 2012)


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Value of the Domestic Market - State and Regional06

States/territoriesSpending by domestic overnight

visitors was highest in New South Wales ($14 billion,

up 1.6%), followed by Queensland ($13.5 billion, up

11.7%) and Victoria ($10.4 billion, up 5.8%). Spending

by domestic day visitors was highest in New South

Wales ($5.6 billion, up 9.3%), followed by Victoria($4.6 billion, up 18.8%) and Queensland ($4.4 billion,

up 24.9%).

Over half of expenditure by domestic overnight

visitors (51%) was spent in regional areas of Australia

($25.8 billion)

Over half of expenditure by domestic day visitors

(54%) was spent in regional areas of Australia

($9.8 billion)

New South Wales was the most reliant on overnight

ependitre in regional areas(60% of their total),

followed by Queensland (55%) and Western Australia

(51%)

Tasmania relied most on daytrip ependitre in

regional areas (63%), followed by New South Wales

(61%) and Victoria (59%)

Holiday

46%Visiting friends and

relatives 32%

Other5%

Bsiness

15%

Visitor Nights

Prpose of Visit

NSW

30%

QLD

27%

ACT

2%

NT

2%

WA

10%

VIC

20%

TAS3%

SA

7%

Here is a snapshot of state and regional domestic travel

facts and gres (Year ended 30 September 2012):


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Introducing Drive Australia07

Launching from April across all Club sites,

Drive Australia is borne out of the Clubs

national tourism strategy to champion domestic

drive tourism and inspire their collective 7+

million members to get in their vehicles and

explore all our great country has to offer.

It is a one-stop-shop for members wanting to

do more than simply book accommodation.

They can research and get ideas about thingsto do, places to stay, roadtrips to embark on

and nd great member specials.

In line with Tourism Australias proclamation

about the importance of shifting towards

promoting experiences rather than merely

products, Drive Australia will provide the tools

to enable travellers to really discover our great

country.

Drive Astralia will featre a range of tools

inclding:

Accommodation search and book

Attraction search and book

Hot Deals

Trip Planner

Suggested Touring Routes

Activity Search Wheel Give Me Ideas

Video and location-based information

Tell Me About

Car Hire

Reviews

Gone are the days of happy snaptourism. Visitors... want a truly engagingexperience. Its not just about where youve

been and what you saw, but also about what

you felt, thought, remembered, tasted and

heard while you were there.Tourism Australia


8/21

08 Drive Australia - Trip Planner & Suggested Routes

Trip Planner

Drive Australia creates a powerful focus

towards mapping and tools to help Club

members plan their holidays. Users create

their own driving routes by choosing their own

destinations and using the mapping tools to

edit and save as many trips as they like.

Featres Ability to add destinations and drag and

drop into order

Option to display accommodation or

things to see and do along the route and

add them to the itinerary

Option to reverse directions, print and

email trips

Zoom, reposition or change routeinteractively within map

Provide turn-by-turn directions with

detailed map

Sggested Rotes

Travellers can get inspired by the great range

of suggested touring routes for each state/

territory.

Featres

State based touring routes

Accommodation and points of interest

displayed on map

Maps and information on the routes


9/21

09 Drive Australia - Give Me Ideas & Tell Me About

Give Me Ideas

Give Me Ideasis all about

inspiring travellers to broaden

their choice sets via this great

new feature: the ideas wheel.

Users are taken through a step-

by-step process to establish

where they want to go, whom

they wish to travel with, how

long they want to go for, how

much they wish to spend and

whether they want to relax,

explore or get active and so

on. Then the wheel churns out

suggestions to accommodate

their needs.

The results are displayed in a

pinboard grid of photos andvideos featuring:

Accommodation

Things to see and do

Destination information

Touring routes

Tell Me About

Tell Me Aboutexpands on the Auto

Clubs drive tourism strategy to get

members and travellers alike to see

more, stay longer and spend more.

This section delivers users destination-

specic information to inspire and

inform about the myriad towns and

cities across Australia.

Tell Me Aboutprovides inspiring

imagery, editorial and video about

a selected location. Users can

easily navigate through a range of

accommodation, restaurants, activities

and even touring routes linking to that

location.

Sections of Tell Me About include: Info

Explore

Relax

Get Active

Eat Drink

Nearby Towns

Touring Routes


10/21

10 Drive Australia - Accommodation Listings & Bookings

Drive Australias accommodation listings

give users the option to book via ourbooking engine or directly with your

property. Research tells us that 70% of

club members prefer to book with the

property, therefore we list your contact

details so users can go straight to your

website or pick up the phone and call you.

We give our advertisers control to

maximise yield by not charging

commission on bookings, so you can offeryour best rates its a win/win situation.

We connect with a large range of channel

managers including:

Levart

ResOnline

SiteMinder

iBex

Netroomz RMS

HIRUM HiSite Zbreaks

Update 247

Channel Direct

Channel Manager

ARRA Accommodation Group

6. Property contact

details and informationeg STAR Rating

7. Property website and

email address

1. Location map

2. Image slideshow

4. Add to favourites

button

5. Links to your

own social media

networks: Facebook,

Twitter, YouTube

3. Property

description: includes

written description,

room conguration and

pricing

8. Guest reviews and

ratings: reviews and

commentary from

validated guests

6

7

4

5

2

18

8

3


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11 Drive Australia - Priority Listings

Priority 1 Priority 2 Priority 3 Priority 4 Base Listing

Search rank result 1 2 3 4 5

Establishment name and address

Tarri range

Business logo i applicable

Unlimited amenity symbols and

afliated logos

Ino page word count (description) 350 300 250 200 100

Ino Page image count Up to 15 Up to 12 Up to 10 Up to 5 Up to 3

Link to Ino Page rom Search Results

Website/email on Search Results Direct links Direct links

Website/email on Ino PageDisplayed and

direct link

Displayed and

direct linkLink only Link only

AAAT Commission-reeaccommodation reservation engine

10% commission

Links to social media - Facebook and

Twitter

Ability to load video

Ability to include a downloadable pd,

eg menu

Listing on all seven Auto Club

websites

All online advertisers have access to the

Client Admin Panel which allows you to

manage your listing including bookings,

photos, tariffs and statistics.


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12 Drive Australia - Hot Deals

Travellers are always looking for a good deal, and

more often than not price is the determining factor.

Hot Deals allows your business to post special

offerings and is a great way to attract more guests.

To be enticing, deals should create an immediate

sense of value, eg free room nights, monetary

discounts or customised packages, i.e. free

champagne on arrival.

You can set up as many deals as you like and l ink

your deals with the booking engine.

Your Hot Deals will feature across the entire

Drive Australia platform across seven Auto Club

websites.

Key Benets

Unlimited offers can be loaded

Hot Deals are promoted to Auto Club

members via targeted seasonal campaigns

Can be linked to booking engine or booked

directly with you

No commission on bookings

Each Hot Deal receives its own landing

page

Search Australian

Hot Deals

Featred Hot Deals

Featured Hot Deals appear on the Hot Deals homepage for maximum

impact and exposure. This is prime real estate and only available to

Drive Australia Platinum-level Partners.


13/21

13 Drive Australia - Fixed & Feature Banners

Fied Banners

Fixed Banners are an ideal way to increase your

visibility over a short period of time, for example

around a local event, holiday season or even low

season. Fixed Banners appear on search result

pages based on the location you have selected.

Advantages

A Fixed Banner always appears on the top of

a search result page, ahead of all other listings

Only one Fixed Banner is available per

page, so you can own a particular searchresult page for as many months as you wish

(subject to availability)

Fixed Banners have a distinct style to stand

out from other search results, but still include

all the normal search result features, such as

the Book Now button and website link

Fixed Banners appear in addition to regular

search listings, so you get two opportunities

to deliver your message

Featre Banners

Feature Banners will increase your visibility

throughout the entire years campaign and are an

ideal marketing tool to promote your business for a

longer period of time - available across key cities

and destinations.

Advantages

A Feature Banner appears at the top of all

search result pages for your town and rotate

with other banners (but below a xed banner

if one is sold for your town) Feature Banners are visible for an entire

yearly campaign, as opposed to Fixed

Banners which are purchased by timeframe

Feature Banners have a distinct style to stand

out from other search results, but still include

all the normal search result features, such as

the Book Now button and website link

Fixed Banners appear in addition to regular

search listings, so you get two opportunities

to deliver your message

Featred Prodct Ads

Your business can now be strategically placed

where geographically relevant across the entire

Drive Australia site, gaining you a competitive

advantage.

Advantages

Featured Product Banners and Tiles promote your

business across:

Search & Book homepage

Tell Me About destination and region pages

Suggested Routes pages

Give Me Ideas homepage and pinboard

Things to See & Do attractions pages


14/21

14 Drive Australia - State Touring Guides

The Drive Australia Touring Guides took a newdirection last year as they transformed from

a state-based directory into a touring route

publication.

Hugely popular with Visitor Information Centres

and Auto Club members hitting the road, these

touring guides are a must for any business

keen to attract the drive tourism market.

Featres & Facts

Illustrated maps of touring routes

Detailed maps for state and key regions

Touring routes are broken into stages and

supported by editorial to enable users to

plan their trip

Template and display advertising

available

Distribtion Channels

100+ Auto Club branches

400+ Visitor Information

Centres

Thrifty Rental Car locations

Accommodation and

attractions across Australia

AA centres across New

Zealand

Printed Qantity

WA 75,000 copies

NT 50,000 copies

SA 75,000 copies

QLD 100,000 copies

NSW 100,000 copies

VIC 100,000 copies

TAS 50,000 copies


15/21

15 Accommodation Guide

From hotels, motels and serviced apartments

to hosted and all types of self-catering

properties, the National Accommodation

Guide remains Australias most comprehensive

accommodation directory. It has been around

for almost 100 years and is still in demand by

Auto Club members today.

Featres & Facts

Ofcial guide to STAR Rated

accommodation

Market-leading product

Marketed to more than 7 million Club

members


100+ Auto Club outlets

Printed Qantity

185,000 copies


16/21

16 Tourist Park Guide

No travel guide is more popular amongst Auto

Club members than the National Tourist Park

Guide. With its detailed property listings, this

agship publication continues to be used and

trusted by grey nomads, younger couples and

afuent families seeking a driving adventure.

Featres & Facts

Ofcial guide to STAR Rated tourist parks

Loyal user audience

Market-leading and Australias most

comprehensive guide to tourist parks

Marketed to more than 7 million Club

members


100+ Auto Club outlets

Printed Qantity

230,000 copies


17/21

Advertisement Specs - State Guides17

DISPLAY ADVERTISING TEMPLATE ADVERTISING

1/12 Template

40mm high x 77mm wide

1 PhotoSTAR Rating (if applicable)

Name & contact details

Up to 25 words

Up to 2 franchise logos

1/8 Template


2 PhotosSTAR Rating (if applicable)

Name & contact details

Up to 40 words

Up to 2 franchise logos

Doble Page no bleed

254mm high x 165mm wide (x2)

may be supplied as single area of254mm high x 346mm wide

+6mm bleed into spine

Doble Page with bleed


may be supplied as single area of


+ 5mm bleed to trimmed sides

Fll Page no bleed


no bleedFll Page with bleed



1/3 Page


no bleed

Half Page Horizontal


no bleedHalf Page Vertical


no bleed

1/6 Page


no bleed


18/21

Advertisement Specs - State Guides18

ZZZXAllan Cunningham Motel andOld Wagon Restaurant

$110-$169.2kmfrom CBD.Fully licensedand air-conditioned.Function facilities, pool andWiFi.Free continental buffetbreakfast.

808 Ruthven St,KearneysSpringt07 4635 5466E:[email protected]

www.allancunninghammotel.com.au

ZZZX

Toowoomba Motel and Events Centre

2Burnage St,East Toowoombat07 4631 8600E:[email protected] the top of the GreatDividing Range andofferingauniquely tranquil settingon 1.2 hectaresof landscapedgardensandlawn. Facilitiesinclude KsRestaurantandBar, swimmingpool andBBQarea, roomswith balcony orveranda,undercoverguestparking, Austarand WiFi.

www.toowoombamotel.com.au

1/3 Page1/6 Page

1/12 Page Template

1/8 Page Template

Half Page (Horiz)

Half Page (Vert)

Touring Guide sample page spread featuring display and template adverts.

Full Page and Double Page also available.


19/21

Advertisement Specs - National Guides19

DISPLAY ADVERTISING TEMPLATE ADVERTISING

Standard Listing

19mm high x 77mm wideEnhanced Listing

28.5mm high x 77mm wide

Photo Listing


1 Photo

Highlighted Listing


1 Photo

Doble Page no bleed



254mm high x 346mm wide+6mm bleed into spine

Doble Page with bleed





Fll Page no bleed


no bleed

Fll Page with bleed



1/3 Page


no bleed

Half Page Horizontal


no bleed

Half Page Vertical


no bleed

1/6 Page


no bleed


20/21

Advertisement Specs - National Guides20

1/3 Page

1/6 Page

Standard Listing

Enhanced Listing

Photo Listing

Highlighted Photo Listing

Half Page (Vert)

Half Page (Horiz)

National Guide sample page spread featuring display and template adverts.

Full Page and Double Page also available.


21/21

Your one sop shop for explorng Ausrala by road

CLuB TOuRISM

Level 4, 131 Queen Street

Melbourne, Victoria 3000

PO Box 63

Collins Street West

Melbourne 8007

PHONE: (03) 8601 2274

FAx: (03) 8601 2218

EMAIL:[email protected]

www.aaatorism.com.a

CONDITIONS OF ADVERTISING

All advertising material submitted to Club Tourism will be subject to advertising

conditions as contained in the Sales Contract.

Club Tourism may at its discretion, and regardless of whether or not Club Tourism

has received payment for advertising, refuse to publish material provided by

Advertisers and may at any time, whether prior to, or after pub lication, cancel,

reject or refuse to continue publishing any advertisement without providing any

reason for such rejection or refusal.

AAA Tourism and the AA Tourism logo are registered trademarks of Club Tourism. Club Tourism Publishing 2013

All Rights Reserved.

ABN 54 161 815 620
mailto:sales%40aaatourism.com.au?subject=mailto:sales%40aaatourism.com.au?subject=mailto:sales%40aaatourism.com.au?subject=http://www.aaatourism.com.au/http://www.aaatourism.com.au/mailto:sales%40aaatourism.com.au?subject=

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