drishtikon 3 1

July|2013 Edition

Drishtikon

SRIRAM News Letter

www.sriram.ac.in

Content

Message of the Dean

Reports on Industrial Visits Page 2

Conference /Seminars Page 4

HCL Live Project Page 6

Evening Circle Page 7

DSF Logo Page 7

Nostalgia: The Alumni Meet Page 8

A glimpse of ongoing SIPs Page 10

Articles

My experience at Banta Page 11

Historical significance & economic performance Page 13

Leader gives what is needed,

not what is expected Page 15

The language Cows Speak Page 17

Editorial Board Page 19

48-B, Knowledge Park-III, Greater Noida, NCR. Tel 0120-2323823 Fax 01202323900

URL www.sriram.ac.in email: [email protected]

Message of Dean

Prof. Soumitra Chakraborty

I have great pleasure in presenting you the latest edition of Sriram News

letter, “Drishtikon” dated 12th

July 2013. It contains some of detailed

information of various activities that are being conducted in our college. One

can also see articles, reports, and other works that reflect the true identity and

image of Sriram though we have not been able to capture all of those due to

paucity of space.

Sriram is celebrating the year 2013-14 as “The year of Corporate Connect”

and everything that is happening in the college is “Student Centric.” Sriram

works on the central theme, “Building professionals with character” and

all the activities are designed with the aim of achieving that goal.

Best Wishes,

Prof Soumitra Chakraborty

Dri

shti

kon

SRIR

AM

New

s Let

ter

w

ww

.sri

ram

.ac.

in



1

Industrial Visits

New Holland Fiat India (P) Ltd

Our college is very much dedicated in providing aspirants better education

and practical training. In the same process two industrial visits were

organized by the training and placement department of the college. These

visit helps in making better industrial relations and assist in understanding

the industrial culture.

The first visit was at New Holland Fiat India Pvt. Ltd. Greater Noida on 1st

march

“Your growth our technology”

It is a tractor company which gave us the opportunity to grab the knowledge

related to the manufacturing department. The visit proclaimed series of

events including presentation and visit to the manufacturing department. The

company runs 45 plants in the entire world. They export their products to

over 55 countries including Africa, Europe, Germany, France, etc. As far as

India is concerned the southern part of country records the highest

sale.

Drish

tikon

SRIR

AM

New

s Letter w

ww

.sriram.ac.in 48-B, Knowledge Park-III, Greater Noida, NCR. Tel 0120-2323823 Fax 01202323900


2

Mother Dairy, New Delhi

Another visit was at Mother Dairy, New Delhi on 10th

of April 2013.

“Bringing a World of Nutrition to your Doorstep, Everyday…”

Mother Dairy is one of the largest liquid milk producing company in Asia. It

was a great day for us as we got a chance to visit the company. Mother Dairy

started its operations in 1947 under the Operation Flood Program by the

National Dairy Development Board with the aim to increase milk production.

Later in the year 1994, Ice cream production was also started.

At Mother Dairy they light up millions of farmers’ lives with prosperity and

self reliance. Every day they procure and market over three million liters of

milk. Presently, in Delhi, Mother Dairy sells more than 30 lacs liters of milk

per day. Apart from Delhi, Mother Dairy markets its poly pack milk in

Gujarat, Andhra Pradesh, Maharashtra, Western U.P. and Haryana. There is

no mediator between manufacturer and customer. That means direct supply

chain is maintained. The yearly turnover is 5000-6000 crore and having 62-

68% share in the market.

Over all it was a great opportunity for us. And we students get an opportunity

to learn the real corporate culture.

Dri

shti

kon

SRIR

AM

New

s Let

ter

w

ww

.sri

ram

.ac.

in



3

Seminar on Entrepreneurship

27th

April 2013 was a busy day for the students of SRIMT. The college gave her students an opportunity to organize the seminar by the active group of

college, the DSF.

The Seminar was chaired by Prof A N Bhattacharya, the Chair of

Marketing Leadership Program at School of Inspired Leadership-SOIL, Gurgaon and the Chief Advisor to Sriram Group of Institutions. Prof

Bhattacharya concluded by saying, “I want my students to clearly understand

the fact that MBA is not about learning how to become an entrepreneur, but

in learning how to build competency in doing business and managing

business ventures”.

The three respected gentlemen were invited for enlightening us on

entrepreneurship in the seminar. Their words were as below….

Mr. Shammi Moza explained entrepreneurship as “an ability to take risk”.

Mr. Rajneesh Jhamb enlightened the topic with the beautiful picture

presentation and said that “created a business around your passion then you are an entrepreneur”. Entrepreneur = Fresh Idea + Passion that will bring

inclusive growth through success models and stories to replicate. He also

gave us some important attributes that are required within to become an

Entrepreneur: - Will Power, Good Timing, Keen Intelligence, Good

Observation, Connect, Keep it Simple, Momentum of Execution, Ambition and Passion. After him Mr. Ganesh Khanna holds the mike and defines

the entrepreneurship in one word that is Ownership.

It was really a great experience for all the students, not only participating

but organizing the seminar.

Drish

tikon

SRIR

AM

New

s Letter w

ww



4

Art of living

On 15th

of April we had a guest lecture of Mr. Neeraj Kohli, the full time

faculty with The Art of living foundation. The one hour lecture taught the

students of Sriram to take responsibilities in their lives and provided a

comprehensive set of practical tools for releasing stress, mastering emotions

and raising self awareness. The mantra of the lecture was “when students

learn how to manage their stress in a healthy way, they exhibit greater

confidence and motivation to succeed in academics and make healthy choices

when face life’s challenges.

Streamlinz workshop

On 17th

of April StreamlinZ Training and Consultancy Services organized its

event “Speed dating with Corporate” at Sriram Institute of Management and

Technology. The students of various colleges were invited to participate in

this workshop. The workshop was designed to boost the zeal of students to

enhance their various skills for the betterment of their future. The CEO of

StreamlinZ Mr. Rajesh K Gupta along with Mr. Anath Ansari- Training and

Placement Officer, GNIT, Greater Noida delivered the speech regarding the

true scenario and requirement of the modern organizations. The main

highlights of the workshop were Image building strategy, Interview

strategies, Success mantra in corporate world, awaken your professional

excellence, Zero gravity in career and interaction with Industry experts….

Dri

shti

kon

SRIR

AM

New

s Let

ter

w

ww

.sri

ram

.ac.

in



5

HCL Live Project

A group of 15 student of Sriram worked on a live project with HCL

learning, a sub-vertical of HCL Infosystem. It was an opportunity provided

by the college to improve and utilize their management skills so they can be

better equipped to take job responsibilities in upcoming times. In today’s

scenario, change is the order of day and only way to deal with it is to learn

and implement, the live project was the platform for students to implement

their learning. The practical exposure has become the center of success or

failure of a student so it is high time to realize that Train and Retain is the

mantra of new millennium...

Students feedback on HCL Live Project

It gives us great pleasure in sharing with you all the feedback on the Live

Project/Internship underwent by students at HCL-CDC, Noida between

March 12 and 26, 2013.

Kindly click the following link to access the Feedback

http://snack.to/fhc9w3in

Drish

tikon

SRIR

AM

New

s Letter w

ww

.sriram.ac.in



6

Evening Circle

Shubh-Sandhya

Shubh-Sandhya or Evening Circle is a similar gathering of Faculty and Staff

of the college, but it is conducted in the Evening as the name itself suggests.

Before the day’s work is over, 15 minutes time is earmarked for this session

where the staff and faculty talk about the “most predominant emotion” they

underwent during the day, among any other things they may wish to talk. The

session is held in a most cordial and friendly atmosphere without any official

matters sneaking into it.

Creation of DSF (Dream Sans Frontier logo)

Lots of activities are happening in SRIMT. In this process there is one more,

that is the creation of the logo of the DSF which has been firmed up by the

DSF think tanks” after several “brain storming. Their traits are briefed by

Prof. Devidasan as below…

It had two wings that displayed the desire to fly high and to go beyond where

no one has gone. It had the sky blue color as its background which depicted

that the whole sky belongs to those who wish to fly. It also had a tag line

which said, “Embracing Dreams with Freedom” with the image of the rotating

world between the wings. As I continue to look on, I had this sudden urge to

write about how Dreams have the power to travel beyond all the boundaries

that are known to man and to achieve worthy goals that are truly worthy and

what came out of my thoughts are the above lines.

Dri

shti

kon

SRIR

AM

New

s Let

ter

w

ww

.sri

ram

.ac.

in



7

Nostalgia Alumni meet

Sriram celebrated its first Alumni meet on 6th

April 2013". Sharing is

Caring", Sriram alumni shared common experiences, mutual friendships,

and took great pride in their personal achievements as well as in their alma

mater. A blend of past and present creates an ambience of eternal fraternity

and cohesiveness that gives a lot of value to Alma Mater. Nostalgia was an

event where Alumni shared their experiences and interacted with the present

batches apart from reminiscence of the golden years of their life here. This

meet was not only an occasion for the alumni to get nostalgic and relive

Drish

tikon

SRIR

AM

New

s Letter w

ww

.sriram.ac.in

Then arrived

Sriram’s

CEO to

address the

alumni

The alumni gift

distribution started

with their

experience sharing

and group

photographs,

followed by lunch.



8

stories but also helped us to maintain the strong connect with our alumni and

gain from their knowledge and expertise of the industry. The event was

inaugurated with the lighting of lamp by our Executive Director, Chief Advisor and Dean- Academics, followed by recitation of Saraswati Vandana

by a group of students. Our Chief Advisor, Mr C Devidasan welcomed Sriram

alumni on behalf of entire Sriram fraternity by quoting that the Sriram

community embraces not only its current students but those who have been so

much a part of our past. Then, our Executive Director, Prof. G.K.Tripathi took over to discuss the changes Sriram has undergone since 2007. He

welcomed alumni and their friends and families. Then he talked about what

we do in terms of building better society, better place and a better country to

live. He told the alumni that as you look back on your college days, many

memories will come to your mind; you will remember your first dance and your last exam. And with these words a flashback video of several old

memories was played back.

Dri

shti

kon

SRIR

AM

New

s Let

ter

w

ww

.sri

ram

.ac.

in



9

Drish

tikon

SRIR

AM

New

s Letter w

ww



SIP Experience

Bikash Thakur

MBA –II Sem.

Sperry Plast Ltd., a leading plastic molding & manufacturing unit having

production plant all across India. The greater noida plant is a centralized

plant with annual turnover of more than 10 crore in plastic material. Till the

date we have gone through all the procedures of books of accounts. As the

Financer it is important to check the financial health of the company, yet in

the coming days lot more is left to learn about the financial potential of the

company. Enterprise engaged in manufacturing activities seek competitive

advantage through production function, that is what Sperry Plast is upto.

Sharique Rehman,

MBA II Sem SIP we all know, is an intern training which is being carried out by us, and I

consider myself lucky because I am doing my SIP with carbon tree GBP

means Google business photo a trusted agency of Google.

Till now it has been great experience for me and I am really enjoying my SIP days, because I have been learning lots of experience about corporate world,

culture and environment, and the way to perform within the

organization.....The main thing about the SIP is that it is the prime coat of

learning about the organization before the job where we can make ourselves

elicit on the platform of learning, at last and in nutshell I would like to focus on line of statement which says- learning makes you perfect which now I feel

true............

10

Our Faculty at SIP Site

My Experience at Banta Village

Prof.Rakesh Pandey

Recently, I have been accompanying three of my students who opted for rural

internship program with an NGO, Antral. Our first visit was conducted to a village

community named Banta. Banta is located near a small hilly but beautiful town

Silli, some 50km away from Ranchi, the capital of Jharkhand. In a radius of 50km,

the outcomes have been different. The diversity can be seen from the towering

infrastructure in Ranchi to the mud-built small houses in Banta, beautiful lanes

carved out in capital to muddy streets in the outskirts of Silli. Picturising these

differences in my mind, I went ahead and met the coordinator of the village

community. It felt very special when my students and I got a warm welcome from

the village people. They were looking with extreme curiosity in their eyes guessing

our purpose of visit

We made ourselves light and shrugged our bags from the shoulders. Sumit Gunjan

(co-founder, Antral) and I then discussed about the appreciative enquiry with the

students which they need to apply when they interact with the community people.

In this mode of inquiry, we do not try to ponder upon the problem the village

community are facing but try to understand their perception and working ways.

First this mode of enquiry helps to have a better understanding of their knowledge

and expertise. Secondly, this does not have an insulting feeling for the villagers

who may feel that their life is worthless. We must approach that with an open frame

of mind so that our horizon of understanding can be larger. We then got spread in

every corner of the village meeting and interacting people enquiring about their

lifestyle and their occupation. We were helped by the children who looked equally

enthusiastic. They showed us the places where they play, their school and those

fields where their parents work. Around 500 houses and close to 2000 people reside

in Banta. Agriculture and animal husbandry are the major occupation practiced by

the villagers. They do not only produce for their consumption but also for selling

their produce in the local markets. Blackberry is a famous fruit which is sold to

different places in the north and eastern part of the country.



Dri

shti

kon

SRIR

AM

New

s Let

ter

w

ww

.sri

ram

.ac.

in

11

Drish

tikon

SRIR

AM

New

s Letter w

ww

.sriram.ac.in

One of the major challenges they face in their occupation is the uneven and

scanty rainfall which prohibits them to grow rabi crops when the kharif

season is over. One problem which looked very obnoxious was the attack of elephants on their community which happens once a month. The elephants

destroy the houses and uproot plants and destroy crops in this region. When

I asked about the reasons, they replied that they lack enough food in the

forests and in that frustration make their way to villages.

Later I met a young individual of around thirty years who runs a school in the

villages with 65 students and two lady teachers. I tried to understand the

rationale for the lady teachers and he replied with a half-hearted smile: there

is a lack of gender equality and this way girls can come out of their homes

and become self-dependent. He replied with statistics that Jharkhand ranks

second in women trafficking. Still there are enormous cases of child

marriage. I just thought where we are heading which type of development we

are targeting. He has some financial constraints and while talking with him I

was giving a serious thought how these rural schools can work efficiently.

There are challenges for sure.

There is no dearth of talent in Banta. Ashtami, an eleven year girl, sang a

beautiful song. Her soft voice was making me realize that a talent is being

wasted. It was quite interesting to know that people in Banta speak 5

languages. I even met a woman who knew 8 languages. What left me most amazed that there was not any sight of begging and every individual is self-

sufficient. It denies a general assumption that people in the Indian villages are

poor. Yes, at certain situations, we can encounter hidden unemployment but

unemployment is a vague word to comment upon. It is also admirable to see a

friendly bonding among the fellow villagers. When the clock hand is sweeping changes rapidly, when we have recession every year, when

businesses are failing, when to sustain we need huge R&D budget and

passing through cut throat competition, rural economy provides the real

insights for sustainable growth. The businesses today need the emotional

intelligence, the emotional bonding between employees, organizations and society to sustain this horrendous change. Gone are the days when

competition ruled the world.



12

Historical significance and

Economic Performance

...…Prof. Rakesh Pandey, SRIMT

People sometimes mistakenly understand that economic performance of any country or state is because of the policy adopted by the government in the

present times. But it’s correct to limited situations. An obvious question

arises: how development happens? Let me put a situation of Gujarat.

Yesterday, I was going through an article in a magazine, Frontline which depicted situations like forceful land acquisition and offering land to

corporate houses at lower prices which has withered the agrarian economy.

But still the economic situation has been favorable in Gujarat. Of course, the

government has played a major role in the making. But the question to ponder

is whether the government actions are so proactive or is there any invisible hand behind the making of the government. After a deep diving into various

historical evidences, I realized that the favorable economic environment and

growth of Gujarat is the result of the people residing who belong to a

historically famous and finance capital of the Harrapan culture and Indus

Valley Civilisation i.e. Lothal which was situated in the present Gujarat state. Lothal was the economic capital of Harappan civilization which was located

in Gujarat. It takes to a very important conclusion that civilisation always

plays a major role in the making of any state, country or nation whatever

name we give it.

But some contrary arises in my mind. If the glorious past plays an important role, then why Bihar is so economically backward? Let me pat my back for a

great question. I think I have a plausible answer to this. The state of Bihar has

always been a place for growth of administrative powers. From the Nandas to

Mauryans (Chandragupta and Ashoka), from Sungas to Guptas and

Harshvardhan, the state was known for conquering lands and enhancing

Dri

shti

kon

SRIR

AM

New

s Let

ter

w

ww

.sri

ram

.ac.

in



13

power. A very typical but informative conclusion arrives: the highest number

of IAS officers is from the state of Bihar. Somewhere the ecosystem has played its part in the making of Bihar as an administrative state. The

book Arthashastra by one of the famous strategists of the Ancient India,

Kautilya on the statecraft can be better understood as a book covering every

aspect of a kingdom or state and just not economy. It’s the past which has

driven the tradition to the present which shows that the highest number of administrators comes from the state.

Now let’s focus to India. After the liberalization policies adopted by the

government in 1991, there was a considerably high growth rate seen than any

economy after China to match with India. Let’s look on the African countries

which were liberalised two decades ago before India adopted the policy changes, but still now they are not closer to India. Why this happened? This

is because of the India’s glorious past some 5000 years back which never

happened in Africa. Of course the Egyptian civilization has happened in the

North Africa and so the result is vividly clear. Egypt growth with some other

countries leads the continent. Civilization helps to understand mistakes. Empirical evidences are a must to make decisions which can impact better

and we must learn from.

Drish

tikon

SRIR

AM

New

s Letter w

ww



14

Leaders give what is needed,

not what is expected

R …….Prof. Ankita Srivastava, SRIMT

The purpose of life is not to be happy. It is to be useful, to be honorable, to be

compassionate, to have it make some difference that you have lived and lived

well.

- Ralph Waldo Emerson

Often, leaders do not recognize their potential for leadership, especially when

they are young. They may have a portfolio of passions that do not neatly fit

together. Their experience is an experience of difference - that they do not

belong, that somehow or other they are a square peg in a round hole or they

don't fit in, and this can be very painful and lonely.

Many of the world’s great leaders were considered neither great, nor even

leaders in their day. Passion is what enables leaders to hold to their integrity

despite social pressures. Real leaders were born to do what they are doing.

They may have not known that when they were young, but there is an inner

guidance system that makes them perfect for their time and the unmet needs of

their culture.

Leaders are people who don't compromise their values to be at approval, who

live up to their own inner sense of their things. And for this reason, leadership

is often different than success. Success is culturally defined. When you give

Dri

shti

kon

SRIR

AM

New

s Let

ter

w

ww

.sri

ram

.ac.

in



15

the culture what it expects, the culture will reward that. But, a leader is

someone who gives the culture what it needs, not what it expects. A real

leader heals the wounds of their culture.

Many of the world’s leaders, in their own time, were not respected, were not

seen as success people, and in retrospect, they served us all. Builders like

Remen, Gates and Bono have been relentless at sticking with what has

mattered to them in their lives, and they have always found it particularly

appetizing if the issue they are pursuing had something to do with messing

with conventional wisdom about how things have been done for millennia.

That kind of conviction magnetizes support in amazing ways. The world’s

second richest person, Warren Buffett, handed over his fortune to the world’s

richest couple to get something done that he had hoped his late wife would do

had she survived: make a difference with their billions and make a statement

doing it. For Buffett, being an investor " is so much fun that I'll never retire,"

but he also insists that his legacy serve social causes rather than make his

kids crazy. He is convinced that Mellinda and Bill Gates will get the job

done. Is it any surprise that Bill Gates and Bono have grown in their

effectiveness as social activists when their personal portfolio of passions

includes Mellinda Gates and Ali Stewart? These women are steadfast

philanthropist rather than self absorbed royalty and, in critically important

ways, have shown their spouses the path. For many builders, their portfolio of

passions launches them like Juggernauts on historic missions that are a far

cry from their beginnings - missions to get things done in parts of the world

where things haven't gotten better for generations. For builders, there is not

just one thing to do with their life. Every passion counts.

17

Drish

tikon

SRIR

AM

New

s Letter w

ww



16

Language Cows Speak

…………..By Prof. C Devidasan, SRIMT

I was already late and was rushing to my office for an important meeting

when I saw them coming towards me fluttering their fins inside the small

enclosure of the glass bowl as if they were my bosom friends.

I have always been amazed to see the pair of Gold fishes acting in frenzy in my living room whenever I go near to the bowl virtually somersaulting and

splashing their gleaming bodies in an attempt to attract attention.

Involuntarily I stretched my hand and saw a cloud of dirt kicked up by them

and I knew that it has been overdue to change the water. I felt guilty; perhaps

my meeting can wait and decided to go to the hand pump outside the compound wall to fetch fresh water as the pipe water contained chlorine and

could kill the fishes.

Outside the house, it was scorching summer at its peak. The atmosphere

seemed to hold a dense blanket of dust hanging in the air and the swirling dry

winds slapped on my cheeks. A stray cow looked at me intensely from beneath the bald tree.

Dri

shti

kon

SRIR

AM

New

s Let

ter

w

ww

.sri

ram

.ac.

in



17

The beeline of streets urchins before the hand pump only helped to make

things worse and I stood impatiently at the far end of the queue waiting for

my turn. I lunged for the handle when I my turn came, filled the water and

started walking towards my house. As I turned the bent, I saw the cow, I had

seen, standing right in front of me, blocking my way. I tried to dodge her, but was in vain. Something told me inside that she was thirsty and I kept the

bucket before it. The water simply vanished within seconds. I thought that I

would be able to fill the water and reach back fast; but soon realized how I

mistaken I had been and saw myself at the far end of the queue once again

waiting for my turn to come.

I filled my bucket again when my turn came and turned back only to see the

cow blocking my path for the second time. This time it came closer and drank

the water with a display of authority and right. I was aware of the half an

hour that passed by and knew for sure that I have indeed missed my meeting.

Picking up my bucket, I turned back towards the queue for the third time. The crowd was now looking at me though none said anything. As I placed

myself at the far end of the queue, a young girl at the front with her dented

aluminum utensil came out of her place and told me, “Uncle, aap mere jagah

le sakthe”. Thanking her, I filled the water and turned back. The cow was

still looking at me at the turn and I kept the bucket for the third time before it.

It came closer, looked at me and exalted a lung full of air and slowly turned

away without drinking a drop. As I reached my door, I saw the cow still

looking at me and it seemed to tell me,

“Thank you Mr. Devidasan; thank you very much for offering me two

buckets of cold water on a hot summer day” and I wished, I knew the language Cows speak; I wished my teachers taught me the language of Cows

at my school as I wanted to tell it,

“You are welcome, any time!

C Devidasan,C Devidasan,C Devidasan,C Devidasan,

Drish

tikon

SRIR

AM

New

s Letter w

ww



18

Dri

shti

kon

SRIR

AM

New

s Let

ter

w

ww

.sri

ram

.ac.

in

Editorial Board

Chief Patron:

Dr. Sriram Luthra (CEO)

Patron:

Prof. G.K.Tripathi (Executive Director)

Student Editors:

Raju Kumar Sinha

Murari Kumar

Ashish Kumar

Anshika Thakur

Guidance :

Prof. Ankita Srivastava

Mentoring:

Prof. C.Devidasan (Advisor)

Prof. Soumitra Chakraborty (Dean)



19

drishtikon 3 1

Documents

dean page

banta page

industrial visits page

editorial board page

evening circle page

conference seminars

dsf logo page

hcl live project page