drinkspot brochure

9
Venue Promotion

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drinkspot promotions brochure

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Page 1: drinkspot brochure

Venue Promotion

Page 2: drinkspot brochure

drinkspot promotions actively promotes bars, clubs and pubs across a highly effective mixture of mediums. We are so confident in our abilities and marketing mix that we guarantee increased patronage to your venue*.

drinkspot is the simplest, most effective and most relevant bar, pub and club directory in Australia to date.

Page 3: drinkspot brochure

drinkspot started in 2010 by building the best designed, most effective & easy to use licensed venue directory in Australia. This built the base for our brand and the core audience for our marketing efforts. Since then drinkspot has exploded! Why you ask ? Take a look at the site! drinkspot is unique due to our refreshingly uncluttered, quick, easy & useful database of information for thirsty patrons.

“A bar directory is not unique however; the attention to detail, quality and user friendliness that we offer our audience certainly is.” Nick Crang - Marketing Manager

Page 4: drinkspot brochure

Our users, your patrons.Our 18+ target audience is an eclectic and diverse group drinkspot naturally attracts those whom are unfamiliar with a particular area and is a valuable method for you to generate new clientele. Our user base is composed of business travellers, both national & international tourists and local social drinkers in search of a change of scenery, a special event venue or local promotional specials.

drinkspot is designed to generate organic traffic through valid content, brand awareness and viral marketing strategies. drinkspot refuses to clutter our site with advertising, as a result over 70% of our visitors return to the site for repeat usage.

Our users have told us that on average they:

• visit a licensed venue with 2.8 patrons• will visit 1.8 venues during the course of a night • will spend on average $77 per venue• are likely to return to a new venue if satisfied with the initial experience

Page 5: drinkspot brochure

The method to our madness

drinkspot is not just a web directory we are multi faceted promoters who blend modern day web based mediums with traditional marketing methods and events.

Our web and mobi directory services provide a tech savvy gen x and gen y clientele a familiar medium to easily find the information they are looking for.

We simultaneously blend traditional mediums, social media, print media, point of sale visibility & special events to constantly increase brand awareness and stimulate organic word of mouth marketing.

We can also create custom strategies, events & web campaigns unique to your venue.

Page 6: drinkspot brochure

Free Basic

Listings

Search for your bar, claim your listing & edit your content

24/7.

Add your bar quickly and

easily.

claim & edit a listing.

Geocoded locations for smart phone use

Get noticed!Premium Listings

Quick region search

Page 7: drinkspot brochure

Mobi ServicesOur drinkspot tech nerds noticed over 60% of our users hitting the site were mobile and looking for a venue immediately, we could not let them get away so we formatted our whole site for smart phone use. Users can now get a list of all the bars using their unique location with a single click.

Page 8: drinkspot brochure

Get Exposed!

On Average a Premium listing will attract 10 times more traffic than a regular listing. The added functionality and promoted visibility of our Premium listings give you the best chance to showcase your venue and secure a roaming patron.

Basic Listing

Premium Listing

Editable venue description, main image, bar contact details, bar location + map, website link (good for SEO),public opinion rating & feedback, full listing update service via email, phone or self management.

All of the above features + priority positioning & highlighted listings on both web and mobi sites, extended mobi search radius, professionally optimised content additional images, operating hours, menu and special event file uploads, special deals file uploads, ‘At a Glance’ functionality, written review entitlements, drinkspot Facebook posting & ‘like’, regular content review.

Page 9: drinkspot brochure

Zero Risk! Nothing to lose only customers to gain!

drinkspot does not charge a significant sum for the service we provide. In many instances we have had venues pay for the entire years subscription with a single customer. If however you are unhappy with our efforts and the benefit to your venue does not outweigh the cost we will on sell your subscription and refund in full. That’s commitment!

“if the benefit of doing something outweighs the cost the answer is yes” - An unknown wise business person.