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Drinking From A Fire Hose Without Drowning Mark Grabb Technology Leader, Analytics © General Electric Company, 2013. All Rights Reserved

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Drinking From A Fire Hose Without Drowning

Mark GrabbTechnology Leader, Analytics

© General Electric Company, 2013. All Rights Reserved

Big Industrial Products

Big Iron

Big Industrial Services

Big Data

Optimization• Asset• Operations

© General Electric Company, 2013. All Rights Reserved

The Power of 1

• Using data, analytics, and expertise to improve the business of flight

Applications: beyond the machineGE Efficiency ServicesImproving airline efficiency

Risk Management ][

Aircraft crew & passenger recovery ][Fuel

Management ][Fleet

Synchronization][Navigation Services ][

Intelligent OperationsHelping airlines eliminate and/or recover from disruptions

Operations integration ][Planning

optimization ][Maintenance and flight

ops situationalawareness ][

Aircraft prognostics ][

© General Electric Company, 2014. All Rights Reserved.

Defining Brilliance in Energy

© General Electric Company, 2013. All Rights Reserved

Farm to GridWhen the grid needs more voltage, wind

farms take action. Every second, 150,000 data points on a farm are

analyzed to integrate 400MW onto the grid.

Wind Farm to Wind FarmFarm to farm communication allows automated control of a wind farms’

voltages to the grid, providing stability to a broader regional area through

optimizing multiple farms.

Turbine to BatteryBattery storage makes predictable power a reality, driving wind farm

output, improving service productivity and creating new revenue streams for

customers.

Turbine to TurbineIf a turbine loses wind speed or wind direction, it simply asks its

neighbor what it’s doing and replicates the action, improving availability and power output.

Turbine to Remote Monitoring

GE turbines are monitored and analyzed 24x7 using 150+ unique software rules to

detect, prioritize, and identify the best fix for wind turbine operation issues. It’s like having a team of experts around the world solving

issues real time.

B4B: How Technology and Big Data Are Reinventing the Customer‐Supplier Relationship (Wood, Hewlin, Lah) 

SuppliersProduct‐focused 

Customer

Outcome‐focused 

Basic Offer

Best ProductFair Price

Standard, Reliable Product

Optimized  Offer

Optimal ROI

Adoption Services

Operate Services

Connected Product

Complex Offer

Fast & Sure Availability

Implementation & Maintenance Service

Tailored service

Outcome Offer

Ease of Consumption

Flexibility

Guarantees 

Outcome as a Service

1     2     3    4

B4B: How Technology and Big Data Are Reinventing the Customer‐Supplier Relationship (Wood, Hewlin, Lah) 

Suppliers areProduct‐focused 

Customers are

Outcome‐focused 

Basic Offer

Best ProductFair Price

Standard, Reliable Product

Optimized  Offer

Optimal ROI

Adoption Services

Operate Services

Connected Product

Complex Offer

Fast & Sure Availability

Implementation & Maintenance Service

Tailored service

Outcome Offer

Ease of Consumption

Flexibility

Guarantees 

Outcome as a Service

1     2     3    4

Risk Analytics

Big Industry Trends

© General Electric Company, 2013. All Rights Reserved

© General Electric Company, 2013. All Rights Reserved

Now we getAir Speed CalibratedAltitudeCarrier NameCore Compartment Cooling Valve PositionCore SpeedDate GE ReceivedDeparture StationDestination StationEGT Exhaust Gas TemperatureEGT1EGT2EGT3EGT4EGT5EGT6EGT7EGT8Engine Serial NumberFMV PositionFMV Position DemandFuel Filter Delta PressureFuel FlowGround SpeedMach NumberMessage TypeN1 Fan Speed without modifierN1 Indicated Fan SpeedN1 Maximum Fan SpeedN1 ModifierOil Filter Delta PressureOil PressurePS3 Compressor Discharge Pressure

AVSV PositionAircraft IDAircraft Pitch AngleAircraft Roll AngleControl System Status Word 1Control System Status Word 2DMS Cumulative Chip CountDMS Per Flight Chip CountEMU Status Word 1ENGINE_RATINGEngine BumpEngine PositionFADEC AS Software Version IdFADEC Hardware P/NFSV DemandFSV Main DemandFSV PositionFuel Boost Strainer Delta PressureFuel Density Center TankFuel Flow DemandFuel Manifold PressureFuel Manifold TemperatureHPTACC DemandHPTACC PositionLPTACC DemandLPTACC PositionMSV DemandMSV PositionMinor Airframe Model WordOil Quantity AircraftOil Supply TemperatureP0 Ambient Pressure

Temperature Static AirAPU Bleed Isolation Valve Close SwitchAPU Bleed Isolation TBV PositionTCORE Nacelle TemperatureTOIL Oil Scavenge TemperatureThrottle Resolver AngleVBV DemandVSV DemandVib Broadband #1 Bearing - Engr UnitsVib Broadband TF - Engr UnitsVibration N1 #1 Bearing - Engr UnitsVibration N1 Turbine Frame - Engr UnitsVibration N2 #1 Bearing - Engr UnitsVibration N2 Turbine Frame - Engr UnitsA/I valve position WingValve Open SwitchAVM BB vibration Cockpit unitsAVM Fan vibration Cockpit unitsAVM High Wins Select Vibration - SSAVM LPT vibration Cockpit unitsAVM N2 vibrations Cockpit unitsAir Speed Calibrated - SSAltitude - SSBleed Flow rateControl System Status Word 4Control System Status Word 6Copy NumberCore Speed - SSEAI Switch Position - SSEAI Switch Position Open/ClosedECS Pack 1 FlowECS Pack 1 High/Low

© General Electric Company, 2013. All Rights Reserved

© General Electric Company, 2013. All Rights Reserved

2. Rise of the Machines

1 Gas Turbine Compressor BladeMonitoring Potential:

500 Gigabytes per Day

3. Real-Time Analytics

© General Electric Company, 2013. All Rights Reserved

Big Data Analytics Integration

Prescriptive

Predictive

Diagnostic

Descriptive

Value

What is the best that can happen?

What will happen if these trends continue?

Why didit happen?

Whathappened?

Operations OptimizationRevenue, Costs, Managed Risk

AlarmReport

Fix the right thingLearn and improve

Anticipate future alarmsAvoid bad events

Learning while doing

$

Analytic‐based service opportunities (value ordered) 

Learning while doing

$

Analytic‐based service opportunities (value ordered) 

Scalable learning on the cloudVision: Create a platform to enable “one‐click”, accurate, fast, and reusable analytics

Architecture

Key Thrusts• Distributed machine learning• Integrating domain knowledge in the predictive service modeling process• Techniques for finding optimal models and parameters  • Dynamically provision compute machines

Physics‐based AnalyticsMassive data, Complex systems  High Performance

Data

• Analytics• Terabytes of Senor data• Maintenance, Op, Shop data

Data

• Analytics• Terabytes of Senor data• Maintenance, Op, Shop data

Science

• Material Science• Physics‐Based lifing• Computational Fluid Dynamics

Science

• Material Science• Physics‐Based lifing• Computational Fluid Dynamics

Outcomes

Fuel savings + maintenance +  utilization

Outcomes

Fuel savings + maintenance +  utilization

The New Face of Mobile

© General Electric Company, 2013. All Rights Reserved

DataTime SeriesMultimodalInteraction based

Analytics Statistics & machine learning basedPhysics-based

SensorsOrder magnitude growth per machine every 5 yearsVideo most underutilized sensor

ConnectivityField force automation Autonomous system

ApplicationsAsset optimizationOperations optimization

Data

Sensors

Analytics

Time is now

The total IMC market is expected to grow from $2.21 billion in 2013 to $13.23 billion in 2018, a CAGR of 43%

Economically disruptive innovations old & new

Global Artificial Intelligence market to exceed $36 billion by 2015

Global Intelligent Vending Machines market to grow at a CAGR of 52.7% between 2013-2018

Worldwide shipments of 'capacity optimized' storage systems will rise from ~22,000PB in 2013 to ~90,000PB in 2016

Machine intelligence requires a whole new architecture

© General Electric Company, 2014. All Rights Reserved.

Return of AI

In Memory

Intelligent Machines

Distributed Processing

Large Volume of Data

Transfer

Technology center of gravity is shifting

Old ITStack

Analytics

• Business Analytics Market to reach $50.7B by 2016

• 15.2% year-over-year

• Market $7B devices

• Mobile app development

Mobile

• Market $13 trillion over 15 yrs

• Consumer Grade• NoSQL, Hadoop

movement• Industrial-strength

Industrial Internet ][

• Market $9B growing at CAGR 12%

• Embedded in smart devices

Intelligent Sensors

New OT Platform

• GE is the largest - at $110B in revenue and counting

• Lifecycles are measured in years - at an average of 18 years

OT Security

• Market $11B in size and growing at 33%

• Volume, Velocity, Variety, Veracity

BigData

• Market $24B in size and growing at 23%

• Private and hybrid

CloudComputing

© General Electric Company, 2014. All Rights Reserved.

Entertainment is Digitized

© General Electric Company, 2014. All Rights Reserved.

What happened when 1B People became connected?

Social Marketing Emerged

Communications Mobilized

IT Architecture Virtualized

Retail & Ad Transformed

ConsumerInternet

][

][][

][

][

IndustrialInternet

BrilliantPower

BrilliantFactory

LogisticsOptimization

FactoryOptimization

Smart Grid

HospitalOptimizationReal-time

Network Planning Intelligent

MedicalDevices

ConnectedMachines

BrilliantHospital

BrilliantRail Yard

What happens when 50B Machines become connected?

Employees increase productivityOT is virtualized Analytics become predictiveMachines are self healing & automated Monitoring and maintenance is mobilized[

[

© General Electric Company, 2014. All Rights Reserved.

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