[email protected] 1 five technologies that will change your music retail business
TRANSCRIPT
Five Technologies That Will Change Your Music Retail BusinessWe’re going to briefly cover:
• Marketplaces
• SEO
• Automating product info (images, descriptions, pricing updates, etc.)
• Outsourcing IT projects
• CRM (Customer Relationship Management software)
Background• Independent retail, catalog and ecommerce sales.
• MM for large national chain and GMM for their catalog/ecommerce division.
• CEO of a several Pro Audio manufacturing companies.
• CEO of a high performance ecommerce platform.
• Founder of product information sharing platform.
Get Your Piece of the $2 Billion in M.I. Sales• Dedicate a person to marketing.
• Dedicate a person to handle transactions.
• Use a 3rd party software tool to interface with the marketplaces.
• GoDataFeed• ChannelSale• Channel Advisor
Channel Advisor• Sync inventory with your POS or accounting system.
• Manage products for all the market places with one user interface.
• Automate management offsite inventory for FBA (Fulfillment by Amazon).
• Sell internationally.
• Amazon Webstore connection.
• Manage customer orders.
What matters for eBay?• Product titles.
• Descriptions.
• Pictures.
• eBay Stats• Impressions• CTR (click through rate)• Conversions
SEO (Search Engine Optimization)• Everyone’s an SEO expert.
• My favorite site on the web – Moz.com (formally seoMoz).> Learning > Beginners Guide to SEO
• Solve for keywords.
• Focus on local results.
• Google Analytics.
• Webmaster Tools.
SEO• Content, content, content.
• Product reviews.• Product Q&A – Free site plug-in - disqus.com.• Avoid images with text.• Transcribe videos.
• Basic SEO housekeeping• Title tags• Meta descriptions• Canonical tags• Anchor text - http://moz.com/learn/seo/anchor-text
Title Tags• Basic SEO housekeeping
Banjo Lessons In Longmont, COLongmontbanjocompany.comWe offer banjo lessons for all ages and experience. Open 6 days a week, first lesson is free. 20% off rental or purchase for all new students.
Title Tag
70 Char Max
Meta Description
150 to 160 Char
Canonical Tags
site.com/stuff/morestuff/junk/therealpage.htmlsite.com/morestuff/junk/therealpage.htmlsite.com/stuff/junk/therealpage.html
site.com/therealpage.html
<link rel="canonical" href="http://www.site.com/therealpage.html" />
Anchor Text
Do: view our great selection of Gibson guitars
Not: view our great selection of Gibson guitars.
Leverage NAMM Standards to Manage Products
Managing product information on your POS, website and purchasing system
• Prices• Status• Availability• Images• Descriptions• Video
Standards• Retail POS System Providers that utilize the NAMM Standard
Hall C Booth - Booth 4717 Hall E Booth - Booth 1316
Hall C Booth - Booth 4418
NAMM Standards SuppliersAbletonACE ProductsAKAI Musical InstrumentAlesisAlfred PublishingAudio-TechnicaAvidBehringer USAD'AddarioFenderFurman SoundGatorGibsonHal Leonard Publishing
HanserHHIHohnerHoshino (USA) Inc.KalaKaman Music Corp.Korg USALevy's Leathers LtdLoud TechnologiesMartin & Co.Monster CableMonster LCMusic MerchantsNumark
PresonusQSC AudioRapcoHorizonRolandSabian / MKCSamsonShure Inc.SKBTEAC America Corp.TMPUltimate SupportYamahaZildjian
and more…
Outsourcing Technology Projects• Great for SEO, Websites, eBay, content projects, creative, videos And much more….. • Freelancer.com
• Elance.com
• Mechanical Turk (mturk.com)
• ODT (Outsourced Development Team)
Questions & Answers
David [email protected]
Be sure to Visit NAMM Tech Corner(In the lobby between hall A and B)