Generating in store footfall

About DressMe

End to end

• Pin : DressMe uses your physical store information to populate existing location based platforms & services to help return location specific search results

• Promote: DressMe provides the flexibility to publish promotions through multiple channels, efficiently at low cost

• Perform: DressMe provides a simple, comprehensive management application which eliminates complexity and is truly scalable to support your growth

Cost Effective

• Dedicated team, with domain expertise and proven Fashion Retail experience

• Significantly reduce your admin burden

• Provides flexibility to run store, product & brand specific promotions

• Flexible commercial pricing model

Increase in-store footfall

• Provide relevant, location specific, valuable and compelling information to consumers to help drive footfall in-store

• Offer compelling discounts, news or time specific messaging to increase store visits

• Offer “Check In” as an incentive to visitors whilst enhancing their in-store experience

• Increase your store visibility through distributed content channels and “local/mobile” natural search rankings

DressMe provides an end to end, cost effective service to help fashion brands and retailers increase in-store footfall using web, social and mobile media channels

Smartphones provide a huge opportunity for Fashion Brands and Retailers to increase in-store sales

Conventional Methods

• “Offline” using TV, Radio, Newsprint - Require significant budget, pepper pot approach, static and moderate level of effectiveness

• “Online” based on paper click (PPC), SEO, Affiliates - Expensive, Online Focused, Only about PRICE

Smartphone and mobile devices - portable, support impulse local purchase, promote social interactivity

• 80% of users who search online make a visit to a store before a making a buying decision – Google.com/think/insights

• $917B of retail sales last year were Web-influenced and that will grow to $1.4T worth of in-store sales by 2014 – Forrester

• 42% of total in store retail sales were web-influenced 70% of Smartphone consumers use their devices while shopping in store

• 75% of Smartphone consumers use their device to look up directions or view an online map and directions

• 89% of local information seekers take action within a day

• 74% of Smartphone shoppers made a purchase as a result of using a Smartphone

• 48% of Smartphone users find and use offers and discount

Increasing Your Visibility via Location Based Platforms

Offering compelling discounts

Drive In-Store FootFall

In Store Experiences

Increased Sales Revenue

Source: Google.com/think/insights, Forrester. The Mobile Movement Study Google/Ipsos OTX MediaCT

Many companies are embracing this technology and there are a number of emerging trends

Online advertising strategies are moving to mobile as consumers use their Smartphones to help with all aspects of their daily lives

Optimise your chances to be found via mobile search, as consumers regularly use their phones to find and act on information

Incorporate location based products and services to make it easy for mobile customers to reach you. Local information seeking is common among Smartphone users, who are then most ready to act on the information they find

Implement an integrated mobile ads marketing strategy, as people use their smartphones while consuming other media and are influenced by it. Ensure your mobile ads are engaging and prominent as the majority of mobile users notice mobile ads and take action.

What is your companies marketing strategy to take advantage of this social phenomenon?

To increase footfall to your store, requires you to be visible on a map, location triggered promotions and manage multiple channels

1. Billie walks past a billboard advertising a pair of Diesel Jeans she

loves. She wants to know who sells them locally and who offers

the best deal.

2. Billie does a quick search using her Smartphone

for ‘Diesel Jeans in Edgware’

3. Billie reviews the results and

makes her decision of store to visit based on

- Relevance- Location details

- Ranking- Reviews

- Discounts and deals

5. You need to create, register & manage all of these platforms for each store• Create your location, administer and update your store

specific info• Publish your catalogue of services• Assign responsibility for managing and responding to

reviews• Depending on your scale and growth, potentially

create your own application to effectively and efficiently manage information provision

4. There are numerous platforms that provide location relevant information to support Billie’s decision. Therefore retailers need a presence in all the major channels to optimise their chance of being targeted by Billie.

TO FILL

6. Actively define, publish and evaluate discounts & deals

7. Billie buys the Diesel jeans and trainers using the discount voucher/code

Increase footfall

Location Based Services (LBS)

DressMe provides an end to end Location Based Services (LBS) channel management service

PinWe leverage existing Social Media and LBS Channels to Localise all your information so it can be found by Location Specific Searches.We create, claim and administer all your store locations across a variety of location based platforms.

PromoteWe provide a simple method for you to publish your offers, deals, messages and specials which we syndicate across multiple channels, saving management and internal overhead.

PerformWe provide a comprehensive management application which eliminates complexity and is truly scalable to support your growth.

1. We have a dedicated team, with domain expertise and proven Fashion retail experience

• Over 35+ years in Digital Services

• 10+ years in Digital search engine marketing

• 10+ years in mobile application development

2. Significantly reduce your admin burden

• LBS processes and services are complex, ever changing and require regular monitoring

• Apply and maintain security controls

• Freeing up Management time to define and evaluate promotion campaigns

• No need to configure on a store by store basis - propagate information across multiple store

3. Provide flexibility to run store, product & brand specific promotions

• Enter promotions once – DressMe will publish to multiple channels

4. Flexible commercial pricing model

• Low Cost Entry Point

• Subscription/per store based pricing

• Added Value – SEO & Mobile Search benefits due to DressMe store listings

Our Unique Proposition

An Example of What we did

1. We took all their location based data and created entries in 4 location based platforms

2. All data was stored within our secure DressMe management application

3. The deals/messages were created & pushed out to the various platforms

Edgware

Bromley

Enfield

Edgware

Bromley

Enfield

Edgware

Bromley

Enfield

Edgware

Bromley

Enfield 5. Additional channels were used to enhance Search Engine rankings and broadcast messages

The Result – We can now create a store listing web page for each location using the data we fed into the various LBS platforms

1. Company Name, Location, Address, Telephone and URL, Opening Times

2. Mapping 3. Store Specific Brands &

Catergories4. Store Info and Background5. Latest Deals/Offers/News6. Integrated Customer Reviews7. Tweet & Social Media Connectors

We configure the DressMe service within 30 days, to scale rapidly across your store network and deliver transparent results in 60-90 days

0 15 30 45 60 75 90 Outputs

Pin

• Reconcile all entries• Complete claim processes• Remove duplicate listings

Promote

• Stores details start appearing in search results• Ability to create, publish and send deals, offers,

promotions, news and info via multiple channels

Perform

• Greater understanding on promo penetration and effectiveness

• Take advantage of multiple marketing channels

Step 1• Data collection phase• Take control and claim locations

Step 2• Publish Offers• Send news, info & messages

Step 3• Analyse, review and feedback• Increase messaging and

promotions• REPEAT

Days

We are flexible in discussing next steps and partnering approaches

Our Commercial Model

• We provide an attractive, flexible and variable pricing structure

• One off Set-up fee

• Monthly subscription

• Low cost fixed price per promotion