PowerPoint Presentation

Dressing for the Party

#AIRS2013@informationjess@211SD1

How many of you have ever been to a boring party? How many of you have thrown a party and had boring guests? Not fun.

One time my friend Lenise threw herself a birthday party. Most of the guests that showed up kept complaining about parking and how they had so much to do that day. But not me. I looked over at Lenise who was smiling politely, while examining her drinkprobably wondering why it was disappearing so fast. So, I started telling everyone stories about Lenise. I talked about her parking karma, and how we all hate her for being so dang lucky. I talked about how just one year ago she was trying to find that perfect job, and look at her nowdream job throwing events to raise money to save our oceans. I talked about that time she saved me from getting stranded with a broken down car. We all did a few cheers to Lenise with our drinks until everyone mellowed out. Finally, Lenise and everyone were laughing. The party had become fun, and Lenise was very glad she invited me.

There is a lot that goes into partying. The host wants to have funand the guests should have fun too.2

1) Get invited to the party2) Decide if you should go, and if so, what youre going to wear3) Wow them with your style and get invited backEveryone likes getting invited to a party. And then when we do get invited, we have to decide if we are going to go and what were going to wear. Then, we show up in style and have a good time and if we do our job right, we get invited back.

I like to look at parties like partnerships. To explain these three elements, Im going to share with you a story about 2-1-1 San Diego and how we got invited to a party with Susan G. Komen, how we showed up, and how we got invited back

3GET INVITEDThe phone rang. Normally thats expected at 2-1-1. But this was an unusual call. It was from Laura Farmer, Executive Director of Susan G. Komen San Diego. Laura was calling our CEO for help. She didnt have enough staff to answer calls from women needing breast health information. She asked us to design something like a Breast Health Specialist to answer calls from women wanting to access information about breast health.

Why did we get invited? To understand this, lets answer some questions together.

4I am undecided on the use of this font. Typically I profess that you are consistent with your font style throughout the entire PowerPoint.

Why 2-1-1?Why did Laura think to have 2-1-1 answer calls and provide information and referrals related to breast health?5See next few slides on possible ways to share this informationIf you are going to use a colour scheme, possibly think about different colours for different sections...so it serves a functional purpouseWhen looking at slides give it this test: could you understand the information on the slide without a speaker...if so...you want may want to look at re-designing the slide

She had heard about 2-1-1 in the community. Our CEO, John Ohanian, and COO, Bill York, as well as our other staff had been attending events and meetings, and inviting people to 2-1-1 San Diegos facility for tours to show them our call center in action and to describe in depth all of our programs. The word was getting out that 2-1-1 answered calls to provide access to a multitude of services.

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Our staff was also participating in coalitions and having conversations with partners about how 2-1-1 services could be improved for them and their clients so that they could have a better 2-1-1 experience. The community was learning that 2-1-1 San Diego valued their input and respected their role in the community.7

And many of these coalitions and other meetings were related to health. Laura at Komen San Diego started to see that 2-1-1 was doing health-related work and that it might just make sense to turn to 2-1-1.8

Why John?So why did Laura feel comfortable reaching out to John?9See next few slides on possible ways to share this informationIf you are going to use a colour scheme, possibly think about different colours for different sections...so it serves a functional purpouseWhen looking at slides give it this test: could you understand the information on the slide without a speaker...if so...you want may want to look at re-designing the slide

She trusted him. Over the years, Laura had built a relationship with John. John had a personal brand in the community that showed he was collaborative and willing to work with people to maximize the benefit for them, the public, and 2-1-1s own operations. When John came to 2-1-1 in 2007, he brought that brand with him and he made it even stronger through his community participation. John had coffee meetings with people to catch up. He became a member of the downtown Rotary Club. He gave presentations to nonprofits, clubs, and all levels of government. He attended luncheons and galas for nonprofit partners. And he participated in local leadership programs. Ultimately, John built a strong well-connected social network. 10

It became known that John and 2-1-1 San Diego liked to collaborate.

11WHATS IN YOUR CLOSET?Once we got invited, we had to ask ourselves if we should go and if we had anything we could wear. Of course we could have built a program to easily answer calls, but we didnt want to have to buy something new to wear (aka build a new program)sometimes the best thing to wear is already hanging in your closet.

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We had to ask ourselves: Why would our callersnot just the communityneed to access this information?

Which further begged the question: Who were our callers and what did they need that was related to this service?

13Why was this party important?35% of women over 40 in San Diego didnt have a mammogram last year. Lack of Awareness.No income or insurance.

So we took a look at our data. Nearly half of our clients didnt have health insurance or a medical home. This meant that they didnt regularly visit the same doctor who would be the one to tell them that they needed a mammogram.

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Why was this party important?35% of women over 40 in San Diego didnt have a mammogram last year. Lack of Awareness.No income or insurance.Early90% survival rate. Late? DECREASES to 15%.20 %20% of calls were from people already calling us with health needswe had already started the healthcare navigation program, so this fit perfectly as a subcomponent of that program.

15See next few slides on possible ways to share this informationNo income or insurance.Late? DECREASES to 15%.

Andour callers were 70% women.

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So, why did we say yes to the invitation from Komen?

17See next few slides on possible ways to share this informationIf you are going to use a colour scheme, possibly think about different colours for different sections...so it serves a functional purpouseWhen looking at slides give it this test: could you understand the information on the slide without a speaker...if so...you want may want to look at re-designing the slide

Why was this party important?35% of women over 40 in San Diego didnt have a mammogram last year. Lack of Awareness.No income or insurance.Early90% survival rate. Late? DECREASES to 15%.35 %Nearly 35% of women over 40 in San Diego didnt have a mammogram last year. Some didnt know how vital mammograms were; others didnt have the income or insurance to get one. 18See next few slides on possible ways to share this information

Why was this party important?35% of women over 40 in San Diego didnt have a mammogram last year. Lack of Awareness.No income or insurance.Early90% survival rate. Late? DECREASES to 15%.90 %If diagnosed early, women have a 90% survival rate. 19You want numbers to tell a story...also, you want to tell the story not the slide

Why was this party important?35% of women over 40 in San Diego didnt have a mammogram last year. Lack of Awareness.No income or insurance.Early90% survival rate. Late? DECREASES to 15%. 15%If diagnosed late, that drops to 15%. Women were waiting too long and losing their lives. Based on our core values as an organization, we decided that we needed to provide access to breast health information and services for early diagnosis.

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Next, we took inventory of what we were already doingof what we had in our closet. We asked ourselves: What do we do really well?

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And we realized that we prescreen really well. We were prescreening callers for their eligibility for public assistance programs like CalFresh (Californias food stamp program). We were prescreening callers for their eligibility for First Five Programs. Prescreening could be tailored to what Komen needed provided that it would benefit our callers.

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Komen was looking to target women over 40. We had the system in place to target callers with specific demographics

Looking back at our internal research, we knew that 70% of our callers were female. And the idea came:23

We could target THEM!

We could ask women over the age of 40 already calling us whether or not they had their annual mammogramand if we could explain why they should have onewe would be helping them prevent bigger health and financial issues, which are needs we would likely have to address later anyways.

So we set about building the programAnd heres a three minute video to show you what it looked like.

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http://youtu.be/PhZhHSBbaho

Video of our breast health project.25avoid using Blue font with underline...looks like HyperlinkWow Them!Once we got invited to the Komen party and figured out that we should go as well as what we could do for them, we had to figure out how to make a good impression.26

ComfortCredibilityReinforcementAt the very least we knew this project would educate and empower women with the knowledge necessary to prevent a late diagnosis. And, if they wanted, we could provide a mammogram referral while also meeting their immediate needs.

We developed our prescreening to include a brief description stating that 2-1-1 is partnered with Susan G. Komen for the CureWe wanted to use the Komen name when prescreening our callers for a few reasons. Our clients would be more willing to answer the question, knowing we were legitimately involved in the breast health world through our Komen partnership. Komen would benefit because we would be reinforcing the Komen brand with thousands of people each year; and our staff would be more comfortable asking the question because it gave us credibility to be able to ask a woman about her breast health.

While Komen had initially wanted 2-1-1 to design a program focused around a Breast Health Specialist, they ended up continuing to fund us because of the prescreening activities. While we had aimed to prescreen 9,000 women in the first year, we, instead, 27

Why was this party important?35% of women over 40 in San Diego didnt have a mammogram last year. Lack of Awareness.No income or insurance.Early90% survival rate. Late? DECREASES to 15%.26,000prescreened 26,000 women that Komen would otherwise not have had access to, and we very likely saved many of those womens lives.

And even more than that

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Highlight the PartnershipSplash it on Social MediaRe-Tweet Your PartnerTag your PartnerWe also found opportunities to highlight our partnership. We submitted a self-nomination to the Classy Awards which splashed 2-1-1 and Komen all over social media. For this event, we made the three minute video that you just saw about the program. Turns out, Komen liked the attention. Komen asked us to use the same story from that nomination in a local Spanish language newspaper. They made all the arrangements through their contacts; all we had to do was provide the content. We were getting great press!29

1) INVITE2) CREATE3) WOWSo, (1) we got invited to the party because we put ourselves out there. (2) We decided to go and figured out what to wear by looking at what we already had in our closet. (3)We showed up and impressed them, and we got invited back.

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Questions

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LinkedIn profiles for you and your staff establish credibility in the community; people can also see that youre connected to people they know and develop trust with you and your organization. It also shows that youre aware of the advancing social technology.32Lets Get the Party Started!http://youtu.be/DjsoibIv7m4Our video showing how political officials in San Diego came to our party and danced!33

What are some of the parties you want to get invited to?Learning Objective: Identify potential partnerships

My own examples:KomenSDG&ECalFreshEITCMy Free TaxesAPS

In groups of four, come up with a list of potential partners like Susan G. Komen was to 2-1-1 San Diego.

Reconvene--Flip ChartWhat are three to five? Write them on the flip chart.

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Inventory the clothes in your closet. What are the outfits that you love? What do you do really well? What do you love about them, and why are they attractive?

What are the outfits that you dont really like anymore but dont want to throw away? How can we make those more attractive?

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What are the outfits that you love?

What do you love about them, and why are they attractive?

What are the outfits that you dont really like anymore but dont want to throw away?

How can we make those more attractive?

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What style can you bring to the party to impress your partner? 37Wrap upJessica RodgersDevelopment Manager2-1-1 San Diegojrodgers@211sandiego.org(858) 380-526938