dreammachine online contests - do's and don'ts
DESCRIPTION
Based on learning of our numerous contests that we made in the past & some learnings of contest made by other agencies. We looked into statistics of contests we did for various Henkel brands (Persil, Dixan, Silan, Fleuril, Superconcentraten), various Nestlébrands (Ricoré, Herta), Chaudfontaine, various Nutrition Santé brands (Céréal), Atoma and MSN.TRANSCRIPT
Online contestsDo’s and don’ts
Digital Marketing FirstOctober 22nd 2009
Gerda Van DammeDreammachine
See NOTES for the text
Conclusion
Contests form a splendid and cost effective way to– communicate with your audience– engage them with your brand– make commodity products exciting– enrich your user database
Every contest is different and needs its own approach.– Select your tactic in function of your objectives and strategy– and control the integrity of your data