dreamlive dl1000
DESCRIPTION
Without using an expensive broadcasting van, Dream Live, an outdoors real time broadcasting relay system, is able to stream the video contents in live by 1 person..TRANSCRIPT
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Dream Live1 Man Live Broadcasting Relay System
2013.7.17.
C-On Dream
[I am a global venture]
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INDEX
Ⅰ. Company Introduction
Ⅱ. Overseas Market Strategy
A. Products & Services Introduction, Market Volume & Outlook
B. Marketing Strategy
-Segmented Market, Distribution Route,
-Business Opportunities and Positioning
C. Business Model
D. Total Sales & Profit Outlook for next 5 years
Ⅲ. Technological Competitive Advantage(Evaluation Index : Tech-
nology)
A. Possessed Abilities Enough to Invent High–tech Products
& Strategies to Secure Potential Competence
B. Level of Technology and Future Plan for R&D
Ⅳ. Action Plan(Evaluation Index: Action Plan)
A. Products & Services Engineering Plan
B. Organization, HRM(Human Resources Management) & Headcount Pro-
jections
Ⅴ. Innovation Strategy
A. Originality of Start-Up Products & Services
B. Innovation Strategy
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Ⅰ. Company Introduction
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Ⅰ. Company Introduction
Corporate name C-On Dream. Co., Ltd. Representative Yun, Seok-Jin
Type of business
Business of a combined wire-
wireless service
SW development & Consulting
Wireless internet contents devel-
opment distribution sale
Focusing busi-ness
Infra Sys. business,
Development business,
Service business etc.
Num. of employees 63
Address
Sungsan Bldg 3F,4F,5F
BangbaeDong 983-41, Seocho-
gu,
Seoul, Korea
Tel. 02-3487-6290
Established date 15 June 2011 Capital stock 100 million won
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Ⅱ. Overseas Market Strategy
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Korea : SKT, KT, LG U+Abroad : Verizon(US) Vodafone(England), CSL(HK)…
Real time relay transmitting system
Mobile live broadcasting
Real timebroadcasting
Live streaming
Real time relay receiving sys-tem
Encoder& Transmitterin Backpack
2 Different type of wire-less(3G, 4G LTE) channels dispersive uplink
<Key map of real time broadcasting relay system channel bonding applied>
A. Products & Services Introduction
Mobile telecommunication base station
1 2
Without using an expensive broadcasting van,
Dream Live, an outdoors real time broadcasting relay
system,
is able to stream the video contents in live by 1 per-
son..
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Mobilizing broadcasting
van
Mobilizing broadcasting
van
1Man live streamingsystem
1Man live streamingsystem
Application area
Mobilizing to urgent site
Sites where hard to access
Disaster site Movable outdoorsports
A. Products & Services Intro-duction Evolving outdoors real time broadcasting relay system
*Vitalization the real time broadcasting relay system for building the out-doors Live broadcasting service.*Rapidly growing and disseminating telecommunication(3G/4G-LTE) Technologies Live video streaming by using mobile telecommunication network at-tract markets.
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In 2013, Live broadcasting system market volume estimated as 20.4 million USD. Market grow continuously as improving of broadcasting digitalization globally.
Origin _ Statistics information from ‘Ministry of Knowledge Economy’
Volume of ex/import
2011
2012
2013
Export Import
- -
Export Import
- 2.5
Export Import
- 2.7
<Unit : million USD>
Volume of ex/import
※ Annual average rate growth: 7%
2013
2016
2018
KoreaOver-seas
3.0 2.04
KoreaOver-seas
14.7 10.7
KoreaOver-seas
27 20
<Unit : million USD>
A. Market Volume & Outlook Live broadcasting system market in Korea mostly have used devices im-ported from abroad, its market volume will grow over 10 times in 3 years from 2013.
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B. Marketing Strategy – Business Opportunities and Positioning
[SNS’s big role in Boston marathon terror site]ETNEWS - Internet journal 16 April 2013
Sharing emerging news rapidly and noticing acquaintance’s safety by using SNS.Twitter transferred news of terror in Boston for the first time as LA TIMES. A lots of people in the disaster site spread news and condition of terror site rapidly. News from Twitter was faster about 10 minutes than news from new cable.
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B. Segmented Market
Easy access to areas with catastrophe.
In hospital for grasp patient’s health condi-tion
Application to local autonomous district’s ac-tivity
In various celebration sites
Application to election camp
Applicable field for entering into international market
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B. Segmented Market
Name Dream Live TVU Live U
Maker land Korea US Israel
OS Android(Linux) Linux Linux
Start up time
Within 60sec. About 60sec. About 240sec.
Bitrates 128kbps~20Mbps 100kbps ~ 10Mbps 400kbps ~4.5Mbps
Dimensions 15.7x6.5x2.4cm 35x20x48cm 25 x 36 x 11.5 cm
Weight 1.75kg 5.9kg 6kg
Battery play 3hrs 2.4hrs 1.5hrs
Compari-son
LiveU
TvUDream
Live
PRICE
FUNCTION
Price : 31,820 USD / unit
Weight : 6 kg Support SKT, LGU+ Price : 29,091 USD /
unit Weight : 5.9 kg Support SKT, LGU+
Price : 24,545 USD / unit
Weight : 1.75kg Support : SKT,
LGU+ ,KT
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Segment Position-
ing
EUROPE ASIA
N. AMERICA
S. AMERICA
OCEANIA
AFRICA
18nations, including England, ask for us to do sole distribution and ea-ger to support the field test of DL1000.
Suggesting to bid 20 sets of DL1000 by 4 areas in India, including Delhi, Mumbai.
INDIA Doordarshan
TVB interested in producing Live broadcasting contents by using LTE networks in HK and want to give us an active supporting by sup-plying LTE modem drive informa-tion.
HONGKONG TVB
It is a corporation which is does sole distributing. This corp. suggests to takes part in the open house.
US Band ProENGLAND Agent
B. Distribution Route
How we can secure the markets? (Overseas Countries)
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WeaknessWeaknessStrengthStrength
ThreatThreatOpportunityOpportunity
SWOT AnalysisSWOT Analysis
Inner factor
Outer factor
Securing a core technol-ogy early and its commer-cializationSecuring the references andmarket preemption.
Securing market competi-tive power by launching specialized product as the country’s communication environment.
Full-HD broadcasting market growth.
The highest 3G/LTE tech in Korea
No competitive firms
Securing field test, targeted abroad
- Though HDTV has been relatively successful, it is far from being omnipresent..- More than 80% of the world’s TV channels in 2013 are ‘still’ in standard definition.
DVB UHDTV Chair : EBU “David Wood”, DVB Scene (‘13. 03)
Development of smart phone and tablet PC
Evolution of telecommunica-tion technology.
Internal and external competitive engines ap-
pearance
Advancement of related market / technology awareness - Promoting DL1000 and se-curing market
Samsung’s Galaxy S4 supports HEVC functionality
- Camera performance- Encoding compression performance- Low power management
Certificating new technology in in/outland(NET), New products(NEP)and se-curing the reliability of prod-uct
(NET)New excellent tech-nology(NEP)New excellent prod-uct
Distinctive business model(broadcasting fusion solu-tion)
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B. Marketing Strategy – Business Opportunities and Positioning
Through alliancing rental business between KT(domestic)and agent from abroad, aiming reducing the product price and easy dispersing with price compet-itiveness.
Implementing joint brand, through cooperating of marketing and technol-ogy with telecommunication firms such as SKT(domestic), Verizon(US) and etc.
Marketing and selling through regional sole distribution by D2S(domestic), PI International, B&H(overseas) and Band Pro(overseas).
Market expansion by launching specialized product as nation’s broadcast-ing environment and by disseminating telecommunication.
Type Product specifications Markets
Premium level
• Price : 24,550 USD• Resolution : Supporting max. Full-HD
(1920×1080)• Radio net: Supporting 4G LTE, 3G, Wi-Fi
dispersion transmit.
Main broadcaster supplying Full-HD Contents
Lite level
• Price : 10,910 USD ~ 18,182 USD• Resolution : Supporting SD ~ HD
(1280×720)• Radio net : Supporting 3G, Wi-Fi dispersed
transmission.
Broadcaster supplying HD level contents and countries having no 4G LTE.
Real time ransceiver
• Price : 13,636 USD• Radio net : Supporting dispersed transmis-
sion• Making on demand as Real Time trans-
ceiver as combined format device which is from existing encoder and decoder
Broadcaster where wish to using pre-purchased en-coder and decoder.
C. Business Model
Marketing strategy
Shape and scale
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Market scale
Annual growth
Domestic(million USD)
Overseas(million USD)
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2.9★ Origin : [Ministry of Knowledge Economy] in August 2011 in Korea★ Based a fact finding of broadcasting equipment business★ Broadcasting equipment market supposedly grow 7% per year.
★ Inner, outer market scale till 2018★ Domestic : 27million (USD)★ Overseas: 200million (USD)
Live broadcasting relay system
2013 2014 2015 2016 2017 2018
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3.7
54
7.4
107
14.7
158
22
200
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D. Total Sales & Profit Outlook for next 5 years
Annual market scale & growth
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(Unit : Million USD)
2016 2017
20%
2.5
11.4
21%
D. Total Sales & Profit Outlook for next 5 years
2015 2014
18%
15%1.0
0.6
Sales net income(%)
Total sales amount
2018
23.5
23%
*Origin _ Above data is based in business growth prospection by [Ministry of Knowledge Economy] in South Korea. Above information is estimated sales amount from the market in 2016~2018.
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Ⅲ. Technological Competitive Advantage
(Evaluation Index : Technology)
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A. Possessed Abilities Enough to Invent High–Tech Products
Key FeaturesDivision
Transmission Unit
(DL1000-B)
• Transmission the H.264 high-quality and high-compression, transmission high-
compression(20mbps) (Store & Forward)
• Full HD video recording and transmission at the same time
• Implementation reliability and quality by using hardware codec
• Equipped the mobile data USB modem up to 16 units
(Ethernet,3G,4GLTE,Wi-Fi, etc.)
• Packet distributed transmission prevent the data traffic
• Distributed Packet Transmission and Copy Transmission increasing reliability
• V-Mount Battery using up to 3 hours
• Supply the External AC Power
• Mounted separately, SDI through out Monitor
• Android System for Low-Power, Free Upgrades
Receive / Control
Server
(DL1000-C)
• Station LAN (Static IP)
• Mounting the base 250GB SSD
• Expansion the ability to receive multi-channel of 8:1(The number of channels is scalable,
only depending on the bandwidth of the internet backbone)
Decoder
(DL1000-D)
• It’s Hardware Codec. Transmitter send image and implemented the high-resolution/SDI
• Error Correction (FEC / ARQ) function
• Input Synchronous BB, HD Tri-level mount Interface GENLOCK
• Play the save file
• Default mount the front panel for Less PC
• Data Modem(Need to purchase separate) USB type mobile communication data modem
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<“HEVC live broadcasting relay system channel bonding applied” technical block diagram>
WiBro/IEEE
802.16m
HEVC based real time relay transmitting system
Diverse units - adaptive express encoding
Ratio control & improve defini-tion
Multi core based juxtaposition encoding
SIMD optimization
Channel bonding based radio dispersive transmission
Various radio net devices awareness
Dispersive transmission through channel bonding
Minimizing delay of dispersive transmission
HEVC based real time relay receiving system
Full-HD HEVC real-time video decoding
Correction video error, post-cleaning
Multi core based juxtaposition decoding
SIMD optimization
Monitoring and controlling IP packet Transport network based
IP packet united receivingIP packet checking effective-
nessIP packet data loss
restoration
Broadcast-ing deliv-
ery
IP packet arranging and merging
Full-HD HEVC real-time video encoding
B. Level Of Technology & Future Plan for R&D
3G/4G LTE
WLAN
Developing and commercializing the DL1000 as the world first Full-HD outdoors relay broadcasting service with HEVC en-coding/decoding technology,
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Ⅳ. Action Plan(Evaluation Index: Action Plan)
Real-time based HEVC relay system planning and
combing
Not only relay transceiver system, but also supporting customized production let in-dependent adjusting of individualized core module(compressing and transmit-ting data).
1 STEP _ Developing and commercializing at domestic market(including field test)
Enhancing its completion by having the trial services of internationally secured references, original technology and system technology.
2 STEP _ Developing and commercializing at overseas-targeted market(including field test)- Implementing STEP 2 on the basis of accumulated technologies and know-hows from the STEP 1
01.
*Express algorithm development*Realizing parallel processing*Verifying real-time and securing test video*Verifying function and improving services
*Radio net interlock channel bonding*Developing diffusing transmission algorithm. *Function verifying and improving
*Defining the requirements-Plan function of structure-Detail lay out
*Building trial environment*Unifying developed technology and interoperability test
Establishing R&D plan and system plan & core technology development and prototype development
Drawing phased conclusion and implementing commer-cialization.
02.
Developing to conduct inner core module in relay system.
03.
Developing the en-coder and decoder for Full-HD level of HEVC.
Developing radio dif-fusing transmission technology, channel bonding based.
Core algorithm developing and redeeming service
Establishing trial environment and
developing prototype
Developing service by using a core capability institution possessing.
A. Products & Services Engineering Plan
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LTETransmission
4G LTE transmitting solution diagram
TransmissionSystem
Internet
A. Products & Services Engineering Plan
SourceVideo
(HD/SD-SDI)
H.264/AVCEncoder
Video/AudioElementary
Stream
Trans-port
Packets
•Android System•TS Packet Split & Indexing•4G LTE Modem Driver•Trans Channel Main, Sub Switching
Ethernet
ReceiverTransmission System
H.264/AVCDecoder
ReconstructedVideo
HD/SD-SDI
Trans-port
Packets
•Linux OS System•Split TS Packets Compare(Main, Sub Channel) & Order Array, Merge
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Development contents 1Q 2Q 3Q 4Q
1STEP Implementation schedule
Development contents 1Q 2Q 3Q 4Q
2STEP implementation schedule
HEVC based
Real Time
Relay System
1. Requirements analysisand definite
2. Structure function Plan-
ning
3. Detail lay out
4. Realization HEVC based Real-Time Relay
transmission System by Modules(Domestic)
5. Realization HEVC based Real-Time Relay
receiving System by Modules (Domestic)
6. (Domestic) Trial environment realization,sender/receiver system function verification &stabilization , integrated implementation 1.Realization HEVC based Real-Time Relaytransmission System by Modules(Foreign)
2. Realization HEVC based Real-Time Relay receiving System by Modules(Foreign)
3. (Foreign)Building trial environment, sender/receiver system function verifica-tion & stabilization, integrated implementation
4. Qualified office authentication test
A. Products & Services Engineering Plan
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1210
2016 2017 2018 2015 2014
B. Organization
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2014 2015 2016 2017 2018
Encoding 1 2 3 4 5
Decoding 1 1 2 3 4
Transmitting 1 2 3 3 3
Gathering 1 1 2 2 3
Total 4 6 10 12 15
Headcount Projec-tions
Headcount Detail
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Ⅴ. Innovation Strategy
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Safety
Fast Transfer
Distributed Transmission
HighBandwidth
High Quality
Guaranteed /support minimum delay rate
Wired - under 0.9S Wireless – about 1.5S Bit rate
transmission up to 20Mbps
Implementing the Full
HD(1080i)qualities.
Encoding/Decoding through H/W
A. Originality of Start-Up Products & Services
when practical use wired/wireless
Transmitting wire bonding Sending bonded LTE to networksTransmitting and bonding wired/LTE at once
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B. Innovation Strategy
Administrator CMS
Seller CMS
User Service Platform
(streaming)
Calculation,payment accred-
itationmodule
Mobile shooting app
Real time broadcasting device
Previously produced VOD
Streaming Server
Building Shopping Mall Platform
Mobile Platform
Web Platform
IPTV Platform
Fixed MobileNetwork
Fixed MobileNetwork
Seller & AgencyService Plat-
form & DevicesConsumer De-
vice
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Through telecommunication network, transmitting product contents as video format to stream server which is filmed by online mall operator.And consumer can buy the products while watching real time video which explain and show about the products.
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B. Innovation Strategy
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World First
HEVCHEVC
SatelliteSatellite UHDUHD
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Contact.
C-On Dream
Name of Corp. C-On Dream. Co., Ltd.
Person in charge Bomi AHN
Tel. +82 10 3260 2360
E-mail [email protected]
Corp. addressSungsan Bldg 3F,4F,5F
BangbaeDong 983-41, Seocho-gu,
Seoul, Korea
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Thanks.
C-On Dream