DREAM:IN PROJECT 1Visit www.dreamin.inFollow www.twitter.com//DREAMIN_TeamJoin www.facebook.com/dreaminteamRead www.dreamindia2011.wordpress.comWatch www.vimeo.com/dreaminSee www.flickr.com/dreaminteamDREAM:IN INDIA sonia@spreaddesign.co.inDREAM:IN NY dreamin.ny@dreamin.inDREAM:IN CENTERJoseph Chemmanur Hall1st cross, 1st stage, Indiranagar Bangalore - 560 038. IndiaPh. +91 80 40844715DREAM:IN PROJECT 3The loot amassed through perseverance and hard work is not lethal Nor is the thrashing received at the hands of the police Treason, or that fst full of greed, is not lethal Bad it is, when you sit around and feel caught Its worse, when you feel trapped in your own silence So what exactly is dangerous even lethal?Lethal is that point of view Which sees everything like a block of ice Cold, to the world and to the warmth inside when those eyes have slipped along that very block of iceLethal is when the corpse feels tranquil, Oblivious of suffering, accepting everything, resisting nothing Setting off to work everyday, returning home with the setting sun.That is what is lethal!When your dreams have died a silent death.Lethal is that moon That after every assault and murder Rises calmly over the bleak horizon Not knowing, not feeling the burn in the eyesLethal is that point in time, When time ticks away on your very wrist And your mind doesnt mind thisLethal is the path you have chosen Where the sun of the soul has already set When your dreams have died a silent death| r-|| +| -| |||||-||+ -|r| r| || | |-|| +| || |||||-||+ -|r| r| || ||| -|| | +| | ~| |||||-||+ -|r| r| ||. | ||| |+||-|| | | ||r|r|| || | | ||+||-|| | | ||r| |||||-||+ -|r| r| ||.|||||-||+ ||~| | r| || r|| + ||r || || | |+r| || r|||+| -|| |-||| +||| r|| || |-|| | -| |||| r||||||||| ~|| |-| +| || | | |+|-| |||| r||-||| || r| ||||||| +||||| r .+ | ||-|| | r +| | -|| -| || ||||||| r|||||-||+ r| || r| ||| || || ||-||-|| r| -|| || +| || + | r-| + ||-||| ||-|+-|-|| +|| | ~| +|| |-|| + | ~|-|||||||-||+ r| || r r||||-||+| | ||-||.|||||-||+ |||| r| || r||r +|-|| + +||| -|~| |-| ||-|+-||| r | | r|| ~| |||||||| -|r| | |||| r|+|-|||+ |r||-|+|-|||||-||| -|| ||| rr -|| ||+|||+|||-|-|| | +| || || || ||| r|||||-||+ |||| r| || r| r|| +-||.||-||| r .|| ||| r|| -|| +|-| +| r| || r|||||-||+ ||||| r| || r||||~||| +| | | | |||| r~| |+| || r .| | +| +| .+| || r|||| +| | || |||||||-||+ r| || r||-||+| | ||-||Nothing is more dangerous than the death of dreams - An excerpt from Dangerous, even Lethal, written in Hindi by Indian poet Paash (1950-1988)DREAM:IN PROJECT 5WAK EUPDREAM:IN PROJECT 7Its time to wake up. To the smell of revolution that is wafting through the air. To the sound of peoples voices resonating across the world. To the taste of real freedomyes, its time.Wake up. People and nations are seeking a whole new realitycreated from their dreams. It is no longer possible to take away dignity, to choke the imagination. Or to deny dreams.Wake up to a world where everyone has an equal right to dream. And a dream is not a victim of outdated systems: religious, political, econimic, social thatwe have created. All systems have crashed, and its time for a fresh start.DREAM:IN PROJECT 9DREAM:IN is a continuous exploration. Within every individual, listening to voices, listening to what cannot be expressed in words. Exploring the inner world of individuals, everywhere possible across age, class, caste, income groups. To create a nucleus from where a wealth of inspiration, insights and innovative ideas can grow outwards. Ideas that can discover and expand the potential of individuals exponentially. Ideas that are completely original, big and exciting to many potential stakeholders and that can be taken from vision to realization with limited resources speedily. That can progress societies, nations and lives in an environmentally, economically and socially sustainable manner.The DREAM:IN vision is to explore dreams and to work towards dream realisation. To sensitize society, to catalyze solutions and demonstrate results by mobilising talent and resources.It is not unusual to make several assumptions about people who live at the bottom of the pyramid. The top of the pyramid is perhaps a safe place to be. But at the bottom of the pyramid life is always uncertain and people live fragile lives. Under normal circumstances, life is static and a climb up is treacherous. Every step forward, is loaded with the possibility of one seasonal setback, taking individuals and whole families ten steps back! Only when a certain line of uncertainty is jumped, does the situation reverse itself.My son knows a lot of English. If he knows English, then he can travel the world. I value the amount of labour that goes into earning even10 Rupees. I could have become an engineer, but nowI want mychildren to study.WHY/DREAM:IN?DREAM:IN PROJECT 11Can we challenge the status quo, tilt the bottom of this static pyramid and transform it into a dynamic device. Where each individual makes an independent effort, supported by believers to realize his or her dreams.With rigorous exploration, with the right methods, that dream can be discovered. Most people keep their dreams hidden from even their own selves, especially if they feel that no one is interested in them. A bitterness results as our dreams are covered in a rough outer skin of fears and anxieties. Once that coarse layer is unpeeled, the imagination begins to open up and everyone has creative dreams, scenarios almost, for ones near and dear ones, for ones community, people, and atleast the nation, if not the world. Very realistic, yet projective [with an if only] element hopes and aspirations are revealed. Most people have the capacity and the DREAM:IN explorations have revealed that they do have the desire and the ideas for the good of others besides themselves. And a giving nature. Deep inside, however is the big idea, the creative seed that seems small but has the most potential for new creation, for creating a fresh and vivid picture of our collective future. STATIC PYRAMID DYNAMIC SOCIETYTOP OF PYRAMIDBOTTOMOF PYRAMIDEVERYONE MOVES FORWARDNO ONE SLIDES DOWNWARDDREAM:IN PROJECT 13DREAM:IN challenges that if people are given the right to dream and the right starts, when everyone moves forward, we can realize dream societies.Deep within each individual, there are fears and anxieties that can break their ability to dream, in turn resulting in a broken social fabric. Within each one, these are ambitious and aspirations waiting to be realized which are most often beyond self and encompass the greater good. But even more fundamentally, each individual has the desire to create a legacy, to dream a deep and big dream. And this is a very positive sentiment. People dont want and expect charity.The privileged create the world, the underprivileged live by its rules. India 1: the ruling class. India 2: the emerging class. India 3: the downtrodden. There are perhaps a million Indias and yet we choose simplistic classifcationsto put us on topof an emerging market, nation. As change work its magic nobody wants to be left out. We/they all want opportunity and the mentorship from innovative thinkers who look at them with fresh eyes, who see possibility, fre, energy and the spirit to chase big dreams, the capacity to think beyond themselves at an inclusive, progressive future for their children, themselves, their town, their city and most importantly, their country. Change can be disruptive or change can be positive. Its up to us.CREATIVE SEEDHOPES AND ASPIRATIONSDREAM FRUITFEARS AND ANXIETIESDREAM:IN PROJECT 15DREAM:IN PROJECT 17START DREA MINGDREAM:IN PROJECT 19Start dreaming a dream that is unique and personal, a dream full of possibilities, a dream with infnite potential. The Dream:in project is a very real demonstration, a unique methodology and a brave journey. A meaningful social network and a jolt out of the comfort zone.Just to discover what can be when we go beyond needs, greed to discover peoples dreams.Start dreaming and many others begin to dream too. And it becomes easy to show how dreams can become reality.DREAM:IN PROJECT 21An optimistic yet rational demonstration that dreams can be captured and converted into reality.A unique exploration within. Beyond needs. Beyond greed. A world of dreams.Launched in India. Spread throughout the world.WHAT/DREAM:IN PROJECT?DREAM:IN PROJECT 23Inside, insights, innovation, India. A shifting landscape beyond words, numbers and boundaries. A sea of people and an ocean of dreams. Is India.People are our great countrys biggest resource and its most complex subject. Innovation is Indias calling card. However, what is the starting point of innovation, design, all creation? Not in the industrial economy, not in the knowledge economy but in the creative economy? The infnite potential of individuals is the best resource for emerging economies and what better place than India to validate this hypothesis and watch dreams come alive, come true!A complex yet simple design system that would engage diverse clusters of people in a meaningful way to capture dreams and take them from imagination to reality with skill speed and imagination was developed.The frst set of believers was carefully chosen and Dream:in became an open system being developed by a set of design thinkers across borders. Carlos Texeiria, Bruce Nussbaum, Kishore Biyani, Dr. Ranjan Pai, a dozen educational institutions from across India, scores of academicians, flm makers, designers, management professionals and hundreds of students, a majority of them from India. All engaged one by careful one.Dream:in became a shared dream from the start. It found its place on the web from where it created its own neural network of believers from across borders, across continents, cultures, across nations. Brazil found it interesting, Sri Lanka evinced interest, even Italians found it interesting. People, thoughts and ideas started converging. All this well before reality had even checked in.These were some of the spontaneous reactions some of the dreamcatchers voluntarily posted on Facebook. After travelling for about 10 days across 25,000 kms capturing the dreams of thousands of Indians. Yes 101 dreamcatchers embarked on a journey after a 2 day intensive workshop collecting invaluable dreams. A journey that began on the eleventh of January, 2011!INDIA/DREAM:IN?The best part happiness on the face of dreamers while expressing their dreamsdream:in has given me a fgr8 opportunity to know my own ppl so well I neva knew ppl wud share der stories so boldly wid no fears.. wat an experience it waz from d day one d tym I met Sonia till d last day wen I left Raipur jus AWESOMELots of life defning experience , So much has happened in the last one week, but it needs a lot of time to settle in. It also makes me refect about the life in different perspective m still in conversation talk wid whosoever I meet n m waiting for d next step, wud like to see them translated into realityit was one of most memorable experience for me...met sm grt ppl..never thought that such common looking ppl have such grt things to shareDREAM:IN PROJECT 25STARTING POINTEND POINTThe journey begins on the 10th of January and ends on the 17th of January 2011CHANDIGARH LUDHIANAAMBALAAMRITSARDHARAMSHALADELHIMUMBAIAHMEDABADVADODRASURATJODHPURUDAIPURPUNEHATHKUMBEHYDERABADKURNOOLANANTPURNIZAMABADGONDIANAGPURJAIPURINDOREBHOJPURKOTABHOPALRAIPURLUCKNOWAGRAEATAWAHKANPURALIGARHKOLKATABERHAMPORESILIGURICOOCH BEHARDURGAPURHAZARIBAGHGAYAPATNABANARASGUWAHATIBONGIAGAONTRIVANDRUMMADURAICHENNAIVIJAYAWADARAJAHMUNDRINELLORE11th11th10th10th12th12th13th13th14th14th15th15th16th16th11th12th12th13th13th14th15th16th14th12th13th14th15th16thTONK15th16th12th12th12th12th13th13th13th13th14th14th14th14th15th15th15th15th16th16th16th16th11th12th13th14th15th16thBERHAMPURVIZAGPONDICHERRYTRICHYKOCHIMANIPALSHARVANBELAGOLAKARWARPANAJIBHUBANESHWARBANGALORESRILANKATEAM HARIYALI (GREEN)Abdul Raheem (L) DeepikaShishira Vivek GauthamS JohnPooja Prateek NavyaTEAM ASMANI (BLUE)Prajakta W (L) MayurNishchayAlvaroKavyaKartik AkshayFlorentTanyaMeera RaiTEAM GULAL (PINK)Ashish Purohit (L) SheetalAshok IvanDishaAdhira NehaVishaka TanyaKritiSahilTEAM SANTILI (ORANGE)Naina Jain (L) Sharvi AnkitKawleenMichaelNoorienRamneetRajatAnirbanTEAM ANGURI (PURPLE)Sunil Nair (L) Kalai AnthonyVarunaKshitijAkashHemangSrivatsaNikitaTEAM KESAR (SAFFRON)Srivatsan NA (L) Nidhi PrateekPaulami NeelamAbhishek NehaAnandRudranshTEAM SHWETH (WHITE)Amitesh Singhal (L) Sunny ManasMahimaMukeshJasmineAnishaKuntal Dalal KheyaliTEAMSUNEHRI (GOLD)Hanisha Thirth.B(L) Anjani Raghu VamsiOliviaTauqeer AhmedB.SrinivasuDharaniVinet TEAMCHANDINI(SILVER)Mrinal Bahakundi (L) AnamikaNitya KrishnaMarionTaraPriyaNitin TEAMSINDHOORI (RED)Sneha. M (L) MonishaGermaine NadiyaP. Prasanna Ananya TEAMFIROZI (TURQUISE)Bhavna Toor (L) Cheryl Celine ShreyaNatalieMayank Ranjit Shaunak Kumar Sanat NIGERIASWITZERLANDNEW YORKBRAZILEGYPTCHILEDREAM:IN/JOURNEY8 to 17 January 2011/ 25,000 kms across IndiaDREAM:IN PROJECT 2710 days, 101 dreamcatchers,Hundreds of Places, Thousands of dreams.DREAM:IN was launched with the DREAM:IN Journey 2011. On the 9th and 10th of January, 101 dreamcatchers set out in 11 teams on the frst ever DREAM:IN Journey. They travelled across India by rail and road through cities, towns and villages into the homes and lives of India - to learn about and capture dreams of every kind of Indian. 8 day journeys on 11 different routes took them over 25,000 kilometres across the length and breadth of India to capture on camera, Indias very real dreams. The DREAM:IN Journey started the process of generating real, raw and true qualitative data like never before.101 students and young professionals from flm, communication, design, architecture, management, mass communication, from 19 institutions across India like Manipal University, NID, Srishti, SPA, NIFT, Satyajit Ray Film Institute, applied for the chance to be on the frst ever DREAM:IN Journey. The selected dreamcatchers went through two days of intensive theoretical and practical training at the DREAM:IN Center in Bangalore on the 8th and 9th of January 2011.They were trained by Dreamgurus; sociologists, anthropologists, ethnographers and professional flmmakers in the art of listening, absorbing and capturing dreams and on the unique dreamcatching method, developed by Spread. Seven Dreamgurus - Meena Kadri, Kalpana Subramaniam, Ruchi Bakshi, Mitul Bhat, Neha Chopra, Amitesh Singhal and Prakash Unakal were joined by personalities likerof. Ramnath, Manoj Pillai and Ameen Haque for the workshop.The Spotter catches the people we are looking for, based on a guideline given and talks to them!The Framer captures our dreamer in his context and catches moving footageThe Leader Reports on the journey, reports back to the Dream Center. He or she is [more] responsible and is the Sutradhar and the coach of the groupThe Dreamcatching Method Tool helps to Investigate what people are dreaming, understand their DreamLevels and record their most Meaningful Dreams.Ironically Reader is the writer, who is concerned with catching the right words and therefore, the essence of every interaction. Making each one of them meaningful.SPOTTER FRAMER READERx 11 LEADERDREAM:IN PROJECT 29As part of the dreamcatching method, each 10 member team had a team leader-mentor and 3 dreamcatching teams of a spotter, catcher and reader each with a defned role. The Spotters role was to identify the people we are looking for, based on a guideline, to initiate and carry on the conversation. The Framer captures the dreamer in his context and catches moving footage. The Reader is the writer, who is concerned with catching the right words and therefore, the essence of every interaction, making each one meaningful. The Leader, mentored the team, reported on the journey and maintained contact with the DREAM:IN Center.The frst DREAM:IN Journey is complete. And it has been transformative. It has transformed the dreamcatchers who each returned a different person. The exposure has opened their eyes to the very diverse, the very creative and the very thought provoking India and its dreams. They are charged, energised in a very different way, having found out things on their own that they could never have been taught or learnt in class. The journey is over for now and they take back precious insights. The Dreamers have been transformed as well. Many had forgotten their dreams and were able to revisit them and begin to dream again. Others were touched and even moved to tears that there is someone out there who cares about their dreams.The DREAM:IN studio has been full of dreams which have been translated, transferred, viewed and read. Experts in the felds of design thinking, insighting and creative strategy, psychology and mythology have read the dreams and generated insights from them, and they have been compiled by flm experts, into inspiring and evocative flms.The Dreamcatching Method Tool helps to investigate what people are dreaming about, giving them the knowledge to extract the deepest dream.DREAM:IN Building a pool of aspirations- dreams that connect to VCs and other enablers to build start-ups and NGOs to enable dreams.BRUCE NASSBAUMDREAM:IN PROJECT 31While India is ready to grow fast and big, therein lies the opportunity to create sustainable growth and avoid the negative consequences of development. By creating inclusive prosperity, sustainable lifestyles and equal basic minimum health, education and living standards. The need therefore is that of social innovation, social action and a new social design.A large task, you would think. That requires a dynamic and dense open innovation system, involving diverse talent sets and actions. To shape a better balanced future.The DREAM:IN Conclave brought together a diverse group - of Indian and International talent, skill and mind.Dreaming together. Thinking together. Rolling up their sleeves and working together.Big Dreamers who shared their personal vision and their dream for India. Dream Catalysts: Design thinking experts who helped channel thoughts and actions. Entrepreneurs that lent us their mercurial ability to take ideas forward. Investment Experts that brought in the reality check and the fnancial perspective. Corporate Leaders that helped plan the ideas better. Creative Thinkers who helped fructify and express the best ideas.Policy Makers that kept the focus on the larger developmental picture. Dream Scholars that had the responsibility of rigour, detail and a fresh approachDREAM:IN/CONCLAVE16/17/18/19 February 2011/Dreamcenter in BangaloreDREAM:IN will be a global initiative, to leverage global talent for local needsJOSE CARLOS TEIXEIRADREAM:IN PROJECT 3316 February 2011/10 am 5 pmThe day was dedicated to absorbing dreams. Videos of common Indian dreams were screened, and big dreamers shared their dreams, in several interactive sessions. The day revealed startling insights, besides being an inspiring and transformative experience. The notion of a dream nation was developed by the panel of Dreamcatalysts.17 and 18 February 2011/10 am 5 pmOver the next two days, the participants in workgroups, collectively created scenarios for sustainable lifestyles, cities, businesses designing dream futures and leaping from dreams to potential while demonstrating how the gap can be effectively narrowed.19 February 2011/10 am 12 pmTwo important initiatives were introduced.Dream Capital: Is intended to provide fnancial support to transformational change investment opportunities to support the process of mind to market. To prototype the dreams to realization stream. And to develop the project further as a model for emerging markets. Bruce Nussbaum and Sonia Manchanda introduced the DREAM:IN process to our new guests who included folks from fnance, strategy, investment and funding backgrounds.Representatives of Helion Ventures, Acumen Fund, Parsons School of Design Strategy, Steelcase, Future Group and Fast Company were joined by others to form a tight group of focused specialists.Discussions extended to human capital (individual talent and skills), social capital (trust & knowledge) and structural captial (platforms and physical spaces). Together the group brainstormed progressive ways to invest in the kinds of projects which were devised in yesterdays sessions.Scale, entrepreneurism, sustainable business models and measurability were signifcant considerations while keeping in mind the essence of the people-centered insights gained during the Dream Journey.Lets dream, lets truly believe, lets realize the dream world SONIA MANCHANDADREAM:IN PROJECT 35Dream Junction: To transform Bangalore into an international hub, a crossroad city for design, venture capital and innovation in India. To fulfll the dreams of India and thereby live up to its promise of being the knowledge capital of India.The Conclave had great national and international support, with participants from Brazil, Italy, USA and Sri Lanka. The people from Brazil especially are already intrinsic to the core team on and hope to replicate DREAM:IN in Brazil. After the success of the DREAM:IN Journey in January where individuals dreams, rather than unmet needs, were collected in the form of qualitative data and interviews, a mix of global and localtalent spanning across the diverse realms of business, design, public policy, entrepreneurship and social cause converged at the Dream Center in order to glean insight and generate solutions to achieve these dreams in the 4-day event. With this innovative approach to creating economic growth, DREAM:INs Director: Design and Cofounder of IDIOM and SPREAD, Sonia Manchanda challenged global leaders and local talent to go beyond solutions for the issues faced in present reality [but] how can we trigger revolutions based on playful creative thinking.As participants of the Conclave spent the frst 3 days absorbing the potential of each dream and engaging in discourse throughout the various panels, they worked collectively to fesh out key observations into business ideas that can be brought to the market quickly. The outcome consists of a pool of ffty investment opportunities - ranging from verticals such as education, healthcare, sports, women empowerment all with the potential to promote inclusive prosperity on a large and rapid scale. This is besides the individual dreams, each of which is unmet potential.DREAM:IN PROJECT 37The last day of the conclave was spent on discussions with potential investors on how to actualize these opportunities in what marked the beginning of the next phase of DREAM:IN - the formation of a DREAM Fund to channel investment into the realization of these opportunities and to ensure that people start and continued to dream. An open platform that will serve as a dream archive and track the progress of each idea is also in the works.By using India as a model for emerging nations, this allows the DREAM:IN project to prototype the systems and networks required for design-driven innovation and also fueled by adVenture capital from individuals who invest their talent, time and dedication in dreams they want to achieve.Our biggest challenge in the next phase is building the investment infrastructure needed to support the co-creation process in all the different stages of development, deemed Carlos Teixeira, the projects Director:Networks and Director of Academic Affairs, School of Design Strategies, Parsons The New School of Design. We need to fnd the right partners that not only understand the uniqueness and impact of such an investment now, but the process of co-creation and inclusive growth that will shape the fnancial structure of emerging economies in the years to come.Were not just here to dream but more importantly believe and realize them, Sonia emphasized in her closing remarks. Lets avoid just focusing on the ends of the demographic spectrum but create viable and sustainable solutions for everyone to succeed. Its only when everyone can advance and not just those at the ends of the spectrum, then can we truly realize our Dream Nation.With great national and international support, especially from the design community (Bruce Nussbaum, one of the 40 most powerful people in design by I.D. Magazine has called DREAM:IN revolutionary), the conclave ended on a high note with the announcement of DREAM:IN Brazil a replication of the project for Rio De Janeiro, Brazil early next year.I am coming to realize there is no end because there is nothing more legitimate and powerful than peoples dreams and aspirationsCLAUDIADREAM:IN will be a global initiative, to leverage global talent for local needsCARLOS TEIXEIRALets dream, lets truly believe, lets realize the dream world. Can we trigger revolutions based on playful creative thinking? SONIA MANCHANDAThe DREAM:IN Initiative www.dreamin.in. I am part of this incredible initiative in India. Join. harnessing dreams and turning them into a model for growth, that is revolutionary. Harness the power of dreams!BRUCE NUSSBAUMLooking at their perspective rather than our own perspective KISHORE BIYANIA problem has a bad connotation that you solve for a dream is something very positive. That you look for realizing it and making it happen. I think thats the magic of dream!ISABEL BARROSDREAM:IN PROJECT 39KEEP DREA MINGDREAM:IN PROJECT 41Keep dreaming because the age of imagination has begun. And there is very little gap between what is and what can be. Keep dreaming and only when you do so, will reality start turning into your dream. And when many people dream, we will realize a dream world.Keep dreaming because thats what makes us human, unique and full of possibilities.The Dream Index could be an interesting measure of progress. Innovation, creativity and imagination are critical to growth and developmentKISHORE BIYANIDREAM:IN PROJECT 43In a moving picture of the world, can we ignite people minds and hearts and give them the right to dream and capture what they are dreaming about. And share those dreams so that they may be realized. DREAMDREAM:IN PROJECT 45DREAM:IN JOURNEYA 15 day journey across the nation in the beginning of every year with two days of training and 13 days of travel, meeting a diverse cross section of people and recording their dreams, in 15 groups of 11 each, charting a new route every year.165 dreamcatchers15,000 kms5,000 dreams15 days journey13 days travel11 dreamcatchers 15 teams InDIa tIme trackDREAM:IN has the power to unleash the entrepreneurial energy of millions of people to lift billions out in a new future for the planetJACOBDREAM:IN PROJECT 47DREAM:IN CAMPA 10 day camp halfway through the year, between two annual journeys. Again, an annual event where the teams camp in relevant locations. While the journey allows for a broader perspective, the camp isan in depth study of a place and its people. With an important theme each year. There will be 6 camps of 11 people each.66 dreamcatchers6 relevant destinations2,500 dreamsCamp theme 1: youth [to be repeated once every 3 years]Camp theme 2: self employed [given that small and medium enterprises are the new engine for transformation) [to be repeated once every 3 years]Camp theme 3: women [to be repeated once every 3 years]15 days journey 13 days travel11 dreamcatchers 15 teams10 days 6 destinations 11 dreamcatchers 6 camps InDIa tIme trackWhat India needs today is for the change makers across diverse felds to come together and to address the issues that India faces todayDR. RANJAN PAIDREAM:IN PROJECT 49DREAM:IN MELA [RURAL] A 10 day camp at the end of the frst quarter of the year. Where screens are out up in the open, announcements are made. Dreaming is encouraged and dreams are shown. Where 5 teams of 7 each camp in relevant locations.35 dreamcatchers5 relevant destinations1,000 dreamsDREAM:IN MELA [METROS] A 10 day mela in the third quarter of the year. Where buildings and open grounds are used as screens for projections. And dreams are captured and shared. Where 5 teams of 7 each camp in relevant locations.40 dreamcatchers4 relevant destinations1,000 dreams15 days journey 13 days travel11 dreamcatchers 15 teams10 days 5 destinations 7 dreamcatchers 5 teams10 days 4 destinations 7 dreamcatchers 5 teams10 days 6 destinations 11 dreamcatchers 6 camps InDIa tIme trackDREAM:IN PROJECT 51DREAM:IN SEEDERWhile dreams will be carefully edited and curated, simultaneously, a program will be developed to encourage people to dream, to educate them to share a deeper understanding of themselves with the world. So that, their dreams become the basis for a better collective future. The program will have devices to reach out to people everyone from the really big dreamers to the mother dreaming for her child and enable themTo upload their dreams digitallyTo upload their dreams physically on a Dream TreeTo put their dream on a digital dream treeTo use their mobile phone to upload a dreamTo get their dream recorded at the DREAM:IN centerTo upload and take away a reminder from a product/device in public spaces [dream catcher]To encourage others to dream, to help their dreams come true [especially children]DREAM:IN has been prototyped in India and will be thus detailed and developed in India itself, by a diverse and talented global collaborative team. Systems, resources and a plan for Rio, Brazil, Chili and most likely Columbia are being organized simultaneously.RIOBRAzILSRI LANKACHILEInternatIonal tIme trackDREAM:IN PROJECT 53On a continuous and ongoing basis, dreams will need to be shared and will need to be given an outlet for expression. And this qualitative data will need to be converted into ideas and opportunities to draw talent and funds into an alternative system of development.BELIEVEDREAM:IN PROJECT 55DREAM:IN CONCLAVEAn annual event, a time and an opportunity to absorb dreams in an immersive hybrid environment, ideally in a city that is a dream junction. To form a tight circle of thought where big dreamers, small dreamers and a very high quality of refection, inhabit the same space for 3-4 continuous days.55 Dreamleaders44 Dreamscholars10 Big DreamersThe entire experience has accumulated in a new way of thinking, not only pertaining to this project. Furthermore, the DREAM:IN allows allows us to support projects on an ongoing bases, and to co-create with established and emerging leaders who have the capacity to dream. HEICO WESSELIUSDREAM:IN PROJECT 57THE DREAM:IN PORTAL www.dreamin.inA virtual place where everyone is welcome.Every week, about 30-40 dreams will be uploaded on the portal.Every week, one dream venture is featured. And the dreams that the project is inspired from are marked. The project is open for talent to participate.Twice a year, a report is generated to reveal the insights from the journey in a simple manner.Which is uploaded on the portal [DREAM:IN vision].Every quarter, a quick peek into dreams report is also uploaded and circulated.While reports are free and of a high quality, detailed reports will be charged for, to make this a sustainable proposition.Every day, a realization story will be shared on the portal, 6 months from the start of operation.DREAM:IN PROJECT 59DREAM:IN BRAND AND GUIDEA very high quality brand book and an equally high quality guide and more, for creating believers, for creating a movement, for the easy adaptation of the DREAM:IN Journey, conclave or other elements in any culture.[To adapt DREAM:IN, one representative, chosen by the core team, from each interested nation needs to make a long term commitment and become a member for a year of the dream secretariat]DREAM:IN brand bookDREAM:IN anthemDREAM:IN brand flmDREAM:IN collaterals guideDREAM:IN KITInnovative merchandise to create a global brand, to give tools, inspiration and vivid imagination in the hands of peopleDreamstorming kitsDreamwear/accessoriesDream and insights as merchandiseDreamstationery etc.DREAM:IN PROJECT 61DREAM:IN COMMUNIQUEHigh quality communication material, very visual and thus simple and inclusive in nature will be regularly created, so that insights can be assimilated and a new understanding of people can be progressively spread. The communication will be in the form of flms, flm snippets, emailers and a published journal.DREAM:IN Journal (quarterly)DREAM:IN Film (quarterly)DREAM:IN starter (weekly)REALITY CHECK 1/8INSIGHTS FROM THE DREAM:IN JOURNEY : EDITION 1 : READ FROM THE DREAMS OF THOUSANDS OF PEOPLE SPREAD ACROSS 25,000 KMS OF INDIASNAKES & LADDERSWhEN MR. UNcERtAiNty StRiKES, hE REALLy pUShES US to thE bottoM. ExpEctS US to StARt ALL ovER AgAiN, oN A MUch WEAKER footiNg.i AM ENtERpRiSEthERE iS A hUgE oppoRtUNity WAitiNg foR cREAtiNg AND oRgANiSiNg thE MicRo-ENtERpRiSE.DRop oUt - go pLAy ANothER gAMENoW thERE ARE vERy fEW pEopLE LEft bEhiND With yoU to pLAy thiS gAME. thE RESthAvE DRoppED oUt.RE-pUbLiciS thERE A hUgE oppoRtUNity to RE-iMAgiNE, RE-DESigN,RE-cREAtE oUR REpUbLic? thERE SEEMS to bE A WhoLE NEWgENERAtioN Which WANtS to Do thiNgS DiffERENtLy.SONIAMANCHANDA,JOSECARLOSTEIXEIRA,NIMESHPILLA,RAHULVIJAYKUMAR,AKANKSHALUTHER,NANDINICHANDAVARKAR,GARIMAJAIN,MALLIKARJUNASWAMY,AJITGURUM,KISHOREBIYANI,IZABELBARROS,BRUCENUSSBAUM,GIRISHRAJ, JACOB MATHEW, MOHAMMED JAVED, DR. RANJAN PAI, MAJ. GEN MANCHANDA, C. K. BALJEE, MEENA KADRI, AMITESH SINGHAL, NEHA CHOPRA, NATALIE WANG, NOORINDAH ISKANDER, MARGARITA FAKIH, RESHMA RANCHHOD, TOMAS CUNZOLO JUNIOR, VIJAY SHETH, RealityCheckisoneoftheoutcomes oftheDREAM:IN Project. You will fnd meaningful insights here, drawn from dreams of every manandeverywomanofIndia.RealityCheck isa quarterlyand thisfrsteditionisfree.Tosubscribe,toparticipate,tofacilitate, do mail us at iwanttodream@spreaddesign.co.in with the subject: reality check.DREAM:IN PROJECT 63While creating believers seems to be an easy task, given the power of a dream, Creating sustainable systems for the mobilization of talent and money by creating unique opportunities where everyone benefts is the real challenge, towards the realization of several individual dreams. REALISEDREAM:IN PROJECT 65DREAM:IN SocietyDREAM:IN EnterprisesDREAM:IN VenturesA social and humanitarian trust, an ongoing activity and enterprise, powered by the best minds, run by a bright and talented team of people.With levels of membership, based on level of interest. Membershipalso opens access to individual partnership/participation on projects/journeys/conclaves.DREAM:IN PROJECT 67PARTICIPATION FACILITATIONIn order to be a part of DREAM:IN, once frst has to become a Dreamer and share their dream with us. Once this is done, the individual is eligible to Participate in any DREAM:IN Jams. An individual that has participated in two or more DREAM:IN Jams, is then eligible to become a DREAM:IN Facilitator and host DREAM:IN Jams on their own in their own city/country. There will be a facilitation fee, and the facilitator will get access to all the dreams collected as well as receive a DREAM:IN kit to aid in conducting the DREAM:IN Jam.DREAM:IN PROJECT 69PARTICIPATION SUPPORTDREAM:IN members / believers can support the initiative in the following ways:Member donations (donations/contributions toDREAM:IN will be completely voluntary)Sponsorship Companies/Individuals can sponsor different DREAM:IN activities (Jams, Journeys, Melas, Conclaves etc.)Purchasing DREAM:IN merchandiseGrants and EndowmentsFacilitating DREAM:IN activities and JamsIn addition to the above, Believers in the project can volunteer their time and resources to aid DREAM:IN. The Portal will be used as the base for crowdfunding, so that believers from all over the world can support DREAM:IN.Revolution! harnessing dreams and turning them into a model for growth, that is revolutionary. Harness the power of dreams! BRUCE NUSSBAUMDREAM:IN PROJECT 71DREAM:IN CLUBDREAMCATCHERSFor the Mega Journey: Rs 5000 per head [x165]For the DREAM:IN Melas: Rs 4000 per head [x35/40]For the DREAM:IN Camp: Rs 4000 per head [x66]What do they get?Exclusive access to the DREAM:IN club (newsletter, happenings etc)Subsidized route to become a dreamscholar (for the conclave @ Rs 1000/-)Fellowship, membership (at Rs 100 a month) into the DREAM:IN societyExclusive access to DREAM:IN material and special access to the portalThe chance to register to be a part of any of the venture.DREAMSCHOLARSFor the Conclave: Rs 5000 per head [x44]What do they get?Exclusive access to the DREAM:IN club (newsletter, happenings etc)Fellowship, membership (at a subsidized rate) into the DREAM:IN societyExclusive access to DREAM:IN material and special access to the portalThe chance to register to be a part of any of the venture of their choice.DREAM:IN PROJECT 73DREAM:IN CENTER/SA hybrid inspirational space. Part theatre, part auditorium, part design studio, part caf. A thought and work center, a new age design and business space. Where inspiration and ideas just fow and dreams can both be dreamt and realized.A self sustaining space that promotes creativity, innovation and a humanitarian spirit.What it does:Hosts DREAM:IN ConclavesHosts DREAM:IN WorkshopsHosts dreamstorming sessions to develop new ideasSells merchandiseHosts projectsDevelops radical new ideas to spread the notion of DREAM:INDREAM:IN PROJECT 75DREAM:IN LIVESessions where people with dreams, people with talent, people with funds can connect over a sharing of dreams. Where small dreamers can exchange dreams and notes with big dreamers.Besides, an active hub and a public space [for members and invitees] that creates new knowledge, meaning and sustainable enterprise for the nation and humanity on an ongoing basis, The DREAM:INCenter is also a living lab to:Create syllabiTo create educational material to dream, believe, realizeTo run the portal like a channel/mediumTo train and develop new talent and for self development of individuals.DREAM:IN is an audacious project that was long overdue in this country. It seeks to unbundle the creative energies of the Indian people in a manner that has not been attempted before.PROFESSOR RAMNATHDREAM:IN PROJECT 77DREAM:IN/ NETWORKA listing of talent. A mega list of people and organizations locally and globally who can participate, facilitate or support DREAM:IN.A network of believers who believe the power of dreams as a basis for new creation. People who train, help capture, analyze and decode dreams. People who work with people as sociologists, psychologists, anthropologists, flmmakers, academicians. From across the globe, across geography, across cultures who come together to see patterns that dreams create.Dream:In FoUnDatIon oBJectIVe DREAM:IN is a continuous exploration to harvest the dreams of people across India and across the world. To create an open source of inspiration, to sensitize youth, leaders and society, to catalyse solutions and demonstrates results by mobilizing talent and resouces. DREAM:IN is a self sustaining initiative and foundation.The DREAM:IN foundation aims to generate funds from benefactors and supporters from all over the world. They may be corporates, individuals, NGOs, governments etc. and utilise this money for the following:- To run DREAM:IN (as a project) and its various activities (camps, journeys, melas, workshops, conclaves etc.)- To capture peoples dreams from all over the world (digitally as well as physically)- To fund different ventures / projects that will be developed from the dreams- To ensure that people dream and continue to dream The DREAM:IN foundation will be a self sustaining entity where all the money that is generated will be used to capture dreams.DREAM:IN PROJECT 79DREAM:IN CORE TEAMSonia manchanda Director-Design A design thinker and communication design professional, she is Principal Designer and cofounder of Idiom. A design leader, her projects include distinct identities and brand languages of many nationally recognised brands in education, retail, health. She also led the design and look of the Commonwealth Games. A graduate of NID, she is also the cofounder of Spread, a radical design thinking initiative.Jose carlos teixeira Director-Networks A faculty member at the Department of Design and Management, at Parsons The New School for Design. He has a PhD in Design from the Institute of Design, Illinois Institute of Technology. His expertise is revealing the operational logics that guide design practice. He is DREAM:IN Project co-director.claudia meirelles Davis Director-DREAM:IN/BR Co-founder and current director of Instituto Vivarta and creator of the the award-winning project Caf Igara, an entrepreneurial arts & crafts business for a group of local women. Claudia has 20 years of experience, a Business degree from the top Brazilian school EAESP andan MBA from the Kellogg Graduate School of Management. DREAM:IN BOARDkishore Biyani is the Group CEO of Future Group, one of Indias leading business houses with multiple businesses in the consumption space. He is an entrepreneur who has been credited with changing the face of modern retailing in India, and was listed among Indias 50 Most Powerful People in 2009 in Bloomberg BusinessweekIzabel Barros is a strategy consultant and senior manager at the Applied Research and Consulting at Steelcase. She is from Brazil and has a PhD from the Institute of Design in Chicago. She works in Rio de Janeiro, Brazil and Grand Rapids, USA. She has an outstanding body of work on network analysis and space planning for change management in Fortune 500 companies.Bruce nussbaum Bruce Nussbaum blogs, tweets and writes on innovation, design thinking and creativity. Former assistant managing editor for Business Week, he is a Professor of Innovation and Design at Parsons. He founded the Innovation & Design online channel, IN: Inside Innovation. In 2005, I.D. magazine named him one of the forty most infuential people in design.Girish raj is a Founder Director and Chief Strategy Offcer at Idiom. He is an English (Honors) graduate from Delhi University and an MBA, and has vast experience in brand strategy and marketing. He has over 17 years of experience working on brands across sectors and steering business strategies for clients.mohammad Javed CFO and COO at Idiom, Javed is a management and fnance professional with over 15 years of experience in the advertising and design industries. Building fnancial systems at one end and championing the cause of social welfare on the other comes easy to him.Jacob mathew a product design graduate of NID and Founder Director and Chief Designer of Idiom and Spread, Jacob started one of Indias frst retail and interior design company Tessaract in 1986. He has years of on-ground practical experience in the world of retail, materials, new age technologies and sustainable design.DREAM:IN PRODUCERSRahul Vijaykumar/DREAM:IN/IN Nandini Chandavarkar/DREAM:IN/IN Garima Jain/DREAM:IN/IN Mallikarjuna Swamy/DREAM:IN/IN Ajit Gurum/DREAM:IN/IN Tomas Cunzolo Junior/DREAM:IN/BR Margarita Fakih/DREAM:IN/NY Noorindah Iskandar/DREAM:IN/NY Riddhi Kumar/DREAM:IN/NY Natalie Zongai Wang/DREAM:IN/NY Sarah Faisal Ahmed/DREAM:IN/NY SUPPORTING BODIESSPreaD eDUcatIon anD conSUltInGSpread is a radical design thinking. With the vision to SPREAD DESIGN as a way of thinking and doing things. Spread connects design to business, life and academics. Spread has engaged several design and business students, entrepreneurs, creative thinkers, fnance minds, leaders from small and medium industries, corporate leaders and school children and introduced them to the realities of applied design. Spread designs and hosts tailored programs, design camps and workshops; designed by experienced professionals. SPREAD also has the mandate to create content and offer its consultation services. noDeSNODES is a network of institutions which share a common vision of innovation and inclusive growth. It is a common platform that brings together design thinkers, academicians and practioners in an attempt to connect global design expertise with local design needs. Academicians and professional designers from around the world come together to disseminate the best practices in global design through the medium of workshops, conducted for business professionals, entrepreneurs and students.IDIom DeSIGn anD conSUltInGIDIOM is a design house with varied design skills under one roof. With a multi-disciplinary team of design thinkers and doers. With experience - and enough hatchlings - in business ideas across industries. At Idiom we incubate business ideas, ideas for societal transformation and ideas on life and living. Delivered, as strategy, as design output, as transformational tools and processes and as robust, ready-to-run businesses. So, whether you are starting a new business or transforming an existing one, consider the right incubator. And things will proceed, by design.DREAM:IN PROJECT 81dreamin Model mobilizes students and to capture the aspirations of people and shape startups and NGOs to enable those dreams.dreamin Dream Catchers = design students who teamed up to travel 25,000 kilometers in India to identify, interview & flm dreams.dreamin Students used a Dream Catching Kit, like the Open IDEO toolkit, to do their ethnography in India.dreamin Needed to recruit students from local areas who spoke the local Indian languages. All dreams were expressded in local language.dreamin Before sending out the students, Idiom used Facebook to get to know them and for them to know each other.dreamin Big Indian dreams? Education. Starting business. Womens rights. Preserving traditional craft. Service to nation-army.dreamin Many innovations/publications/activities and even ventures to compress the time from mind to market. From dream to realisation!dreamin mobilising both talent clusters and sources of funds.Philanthrophy for Dreamseeding activities. Sponsorship for journeys/conclaves. Microseeding enterprises! Venture funding for the Portal!DREAMIN_NY Next step is meeting investors in Brazil/22 May. India next. USA next. And the portal is going to be terribly exciting + global!@DREAMIN_Team is a form of nationalism.Do you believe culture, economic and politics affect the way we dream?Insight into dream in with @brucenussbaum, mentions that he was blown away intellectually in IndiaDreamIN is an economic social and political model, it changes the conversation about everything we thought.dreamin Refned thousands of dreams to 50 Dream Ideas. My group developed Edu-Cafe startup concept: Deliver education via Internet cafes.dreamin Call for action! Pilot 3 ventures in India from DreamIn concepts to business plan and realty. Recruiting volunteers & fnancing.dreamin conference--Sonia Manchanda, co-founder of Indias Idiom consultancy, is brilliant conceiver of D-VC. Dream/Design-Venture Capital.dreamin conference: Sonia Manchanda, co-founder of Indias Idiom, is the next C.K. Prahalad. Shes the one to watch for new ideas.@DREAMIN_NY @DREAMIN_Team To bring global design expertise to work on local dreams and apirations@DREAMIN_NY @DREAMIN_Team My vision? CALL FOR ACTION. We need to recruit 15 young leaders to realize 3 DREAM:IN Ventures@DREAMIN_NY @DREAMIN_Team I want leaders to have a passion for people, the desire to empower the dreamers, and investors to become believers@DREAMIN_Team @DREAMIN_NY Tomorrow I want to bring Indians dream to NY, and the global design community to dream about India@DREAMIN_Team @DREAMIN_NY One design at a time for billions of people@DREAMIN_NY Basically we realised that facts and fgures are good indicators but dreams are even better since dreams have no limits.@DREAMIN_NY Give us infnite opportunities to imagine tomorrow and create it, with the people, for the people!@DREAMIN_NY People are our biggest problem and our biggest opportunity in India!In america the power of sudents and their skills is undermined, dreamin allows students to have a database of dreams.how do we look at dreams and aspirations and design for that.@heico where does the innovation come from? it comes from the people? who are you engaged with? A dream is an idea that has just begun to breathe. Design at its best, experienced in India - Ken Stevensdreams are deeper than needs. Design, Innovate, to lead tomorrow.12.6 million square miles... India is the future of the world.@DREAMIN_Team could we insert a dream year to value add to our higher education?@DREAMIN_Team is a venture which combines institutions, organizations and individuals to people and their dreamsdreamin helps establish successful design network to dream believe and realize!New stream of collective consciousness and the best reality check ever.we need to bring global expertise in large scale to local needs, local expectations and local aspirationsHow do designers work with venture capitalists on phase zero for social good.Open Innovation System - a model for fuid and fragmented markets@CarlosTeixeira4Dreamscape -self sustained living, social responsibility, greenspace from @dreamin_ny + @heicoMore specifcally, how are we using open innovation for ideas that are worth millions of dollars of intellectual property? @brucenussbaumDream:In is probably the best project, talk, idea Ive seen presented at Parsons. Very excited! @carlosteixeiraVisit www.dreamin.inFollow www.twitter.com//DREAMIN_TeamJoin www.facebook.com/dreaminteamRead www.dreamindia2011.wordpress.comWatch www.vimeo.com/dreaminSee www.flickr.com/dreaminteamDREAM:IN INDIA sonia@spreaddesign.co.inDREAM:IN NY dreamin.ny@dreamin.inDREAM:IN CENTERJoseph Chemmanur Hall1st cross, 1st stage, Indiranagar Bangalore - 560 038. IndiaPh. +91 80 40844715