Reaching Affluent Chinese Travelers Online

About Us

Dragon Trail Interactive is an award-winning travel

technology and digital marketing agency helping

travel and tourism organizations reach and connect

with China’s affluent consumers.

At Dragon Trail, we are committed to innovation,

which is developed by an in-house team of IT

engineers.

Our focus on tourism allows us to develop effective

and tailored digital and social media strategies for our

clients.

China

Travel Digital

Our Location and Team

Co-founded in

2009

by innovator and

entrepreneur George Cao,

Dragon Trail

Interactive has offices in Beijing, Shanghai, and

Xi’an, with recent presence in Singapore.

The leadership team comprises of Chinese and international

tourism

and marketing

professionals, who have many years of

experience in the travel and media industries.

Outbound Chinese Tourism & The Internet

80%

Chinese travelers educate themselves about destinations and brands online. A virtual presence in China and in Chinese are essential steps to gain visibility in a

market where people use different travel websites and social media platforms.

98million

Chinese Outbound Tourists in 2013

USD 128 billion

The worlds’ biggest overseas spenders in 2013

632 million internet users

527 million smart phone users

1 out of 10 international tourists

worldwide is Chinese

80% Say shopping is vital to their trips

438 million WeChat users

396 million Weibo users

Our Services

China Travel Academy

Marketing

Digital

Social Media

Media Tripshow

China Starter Pack

Mobile

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Our Services

Digital Media

• Chinese website development

• China-focused web design & content

• China hosting ensuring high loading speed

• .cn domain registration • ICP (Internet Content Provider) filing

• China Media buying • SEO/SEM on Chinese Search Engines

• Electronic Direct Mailing (EDM)

Social Media

• Social media account setup & verification

• Social media account branding & design

• Social media content creation and

publishing

• Fan growth & engagement

• Social campaign creation & execution

• Social media monitoring

• Social media applications (booking,

membership, photo album and more)

Mobile

• China tailored mobile interactive design

• Mobile web site development

• Android & iOS development

• Social media in-app development

• Mobile app promotion and distribution

Innovative

Solutions & Products

• Chinese OTA connectivity

development & hosting

• Online booking system development for hotels

and tour operators

• Customer Relationship Management (CRM)

system development

• B2B platforms and applications for

training and educational purposes

• Web crawling and scraping system

development

• Offline implemented technology: iBeacon

outdoor deployment to

send automatic

Digital Media

• Chinese website development

• China-focused web design &

content • China hosting ensuring high

loading speed •

.cn domain registration

• Baseline SEO for the major Chinese search engine (Baidu)

• ICP (Internet Content Provider) filing

Chinese Website Development Greece Tourism Board

Social Media

• Social media account setup &

verification

• Social media account branding &

design

• Social media content creation and

publishing • Fan growth & engagement

• Social campaign creation & execution

• Social media monitoring

• Social media applications (booking, membership, photo album and more)

Social Media Strategy Sina Weibo & WeChat Ayana & Rimba Hotels, Bali

Mobile

• China tailored mobile

interactive design • Mobile web site development

• Android & iOS development

• Social media in-app development

• Mobile app promotion and

distribution

Mobile Application The Peninsula Hotel ‘’Tour the Bund’’ Charity Ride

Marketing Services

• Strategy & Advisory

• Advertising creative

development • China Media buying

• Digital campaign development

and execution • SEO/SEM on Chinese Search

Engines

• Database Marketing

• Electronic Direct Mailing (EDM)

Digital & Social Media Campaign Los Angeles Tourism

Innovative Solutions

• Chinese OTA connectivity development

& hosting • Online booking system development for hotels and tour operators

• Customer Relationship Management (CRM) system development • B2B platforms and applications for training and educational purposes

• Web crawling and scraping system

development • Offline implemented technology: iBeacon outdoor deployment to build

interactive maps and send promotional communications via an app

iBeacon Outdoor Deployment Chic Outlet Shopping, Suzhou Village

Our Products

China Starter Pack: A cloud based and cost effective

solution that helps travel and tourism organizations

establish an initial online presence in China. It comprises of a mobile responsive website and one social media platform.

China Travel Academy: A WeChat supported training platform

conceived for the tourism industry to provide easily accessible

learning experiences to staff, buyers and suppliers. Courses

effectiveness is supported by tests at the end of each section.

Tripshow: A Chinese answer to Pinterest, specific for travel. Users post visual content directly on it or through Chinese social media. Aggregated and curated

content provides for rich consumers’ analytics. The

platform acts as a repository of branded and user generated content.

Selected Clients- Destinations

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Selected Clients- Hotel and Others

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Our Work

Canada Tourism Commission Integrated Marketing Communications

comprising of Website, Sina Weibo, WeChat, Advertising and Campaign

Our Work

Universal Studios-Website

Our Work

Atlantis The Palm Dubai- Integrated Marketing Communications comprising of Website, Sina Weibo, WeChat, Advertising and Campaign

Our Partners

Dragon Trail has extensive global partnerships through a network of associations and

industry peak bodies

Preferred Partner of The Pacific Asia Travel Association (PATA)

Partner of COTRI, the worldwide leading independent research

institute for research relating to the Chinese Outbound Tourism

market Part of an international travel marketing alliance consisting of advertising, PR, media and marketing firms spread across four different continents, all specializing in travel Partner of HSMAI , a global organization of sales and marketing professionals representing all segments of the hospitality industry

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Why Dragon Trail

1 2 3 4 5

We are a China based and award-winning agency with renowned international and local clients

As travel experts, we develop tailored digital strategies based on a deep understanding of the online and offline Chinese outbound tourism sector and its latest trends

We have strong relationships in the digital marketing and tourism sectors including travel Key Opinion Leaders (KOLs), search and social media sites (Baidu, WeChat, Sina Weibo etc.), OTAs, travel agencies and PR agencies

Our focus on technology enables us to lead in offering innovative products

Our in-house development and execution capabilities guarantee effective solutions and high quality delivery

Please contact us,

we would like to hear from you

Alliyah Yoanna MG Director Hospitality Products BizGate Marketing and Consultancies Exclusive Middle East Representative Mob :+971504271326//email: alliyah@bizgate.info