Describe Virgins various diversification moves in terms of Ansoffs axes

How does Virgin add value as a corporate parent? Is there anything more it should do to addvalue?

Diversification- totally our of your business, using ansoff model. Last quarter of ansoff modelIcon sandabe

Explain the three levels of business strategy within an organisation and discuss howdiversification can add value to the constituent businesses of the organisationalwhole.Operational strategies are concerned with how the components of an organisation delivereffectively the corporate and business-level strategies in terms of resources, processes and people(Johnson, 2012). In most businesses, successful business strategies depend to a large extent ondecisions that are taken, or activities that occur, at the operational level. Operational decisionsneed therefore to be closely linked to business-level strategy. They are vital to successful strategyimplementation.