dr reddy’s laboratories limited 2003

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    DR REDDY S LABORATORIESLTD

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    COMPANY BACKGROUND

    Dr.Reddy s Laboratories Ltd founded in 1984 byDr k.Angi Reddy has become India s second

    biggest pharmaceutical company and itsheadquartered is in Hyderabad.It produces and sells active pharmaceuticalingredients , finished dosages and biologics.

    It manufactures ulcer medicines, antibiotics, painrelievers, antidepressants and cardiovasculardrugs.

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    COMPANY BACKGROUND

    Dr Reddy s market its product in approximately100 countries , focusing on Europe,India,US and

    Russia.The company employed over 8255 personnel,In 1997 it became the first Indian company toout-license an original molecule (DRF 2593).

    Its revenue for 2006 - 2007 amounted to $ 1.5billion, an increase of 24.3% of the previous year. Its net income amounts to $ 216 million.

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    COMPANY BACKGROUND

    ON 11 April 2001, Dr Reddy s became the firstpharmaceutical company from Asia Pacific to be

    listed onN

    ewyork stock exchange.The company carries out research anddevelopment in diabetes, cancer, cardiovasculardiseases and bacterial infections.

    The company has over 120 medications and 60active pharmaceutical ingredients for drugmanufacture .

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    Key personnel

    C hairman: Dr. K.AngiReddy

    C EO : G V Prasad

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    Dr Reddy s laboratories in

    European unionIn 2006 2007, Dr Reddy s generated a revenueof EUR 80.5 million from Europe , which

    accounted for 18% of the company s totalrevenue.

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    Dr Reddy s Laboratories in

    GermanyIn march 2006 Dr.reddy s acquired Betapharm

    arzneimittel GmbH from 3i for euro 480 million.

    Betapharm employs more than 350 personneland its turnover amounts to Euro 186 million . Itcommands a share of 3.5 % in the Germanpharmaceutical market.

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    Dr.Reddy Laboratory in UK

    In March 2002 Dr Reddy s acquired BHMLaboratories ,Beverley, and its wholly ownedsubsidiary meridian health care, EUR O 14.81million. Recently Dr. Reddy s entered into R & Dand C ommercialization agreement with ArgentaDiscovery Ltd, for the treatment of C O PD

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    In other European countries

    Apart from subsidiaries in Germany and UK ,Dr.Reddy s has agreements in followingEuropean countries.

    DEN MARKIRELAN DN ETHERLAN DS

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    F actors for success

    C ontrolling the entire value chainImplementations of efficient new product

    development processesHigh standard of corporate governance

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    Controlling the entire value

    chainDr.Reddy s controls the entire supply chain and

    offers high quality products at competitive pricesat opportune time . In addition it ensures thatquality is maintained at every stage.

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    Imple

    mentations of efficient newproduct develop ment processes

    Targeting the streamlining of new productdevelopment process, Dr. Reddy s implemented

    project racha using Microsoft accelerator for sixsigma. This is helping the company in taking keydecisions to launch the right products in themarket at the appropriate time.

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    High standard of corporate

    governanceDr.Reddy s adherence to high standard of

    corporate governance and ethical businesspractices has been a key factor to its success. Themutual trust has ensured greater success for thecompany.

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    F uture plans

    Having acquired Betapharm, one of thefastest growing generic companies in Germanyover the past 5 years, Dr.Reddy s aims atleveraging this strategic investment to evolveinto a mid-sized global pharmaceutical company.Dr.Reddy s aims to increase its revenue

    substantially and improve its operating margin.