dr oren fuerst digital health digital nutrition june 16 2014
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Digital Nutrition, digital healthTRANSCRIPT
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Digital Health Series - Digital Nutrition Event June 16 2014, NYC
Dr. Oren Fuerst
http://www.forbes.com/sites/johnnosta/2014/01/02/digital-health-in-2014-the-imperative-of-connectivity/
Food Market in General
Global food market: $4.2 trillion (USD, 2012) Fresh food and agricultural produce: 52.6%
packaged foods contributed, the rest Last 5 years CAGR of 3.7%
!CAGR of 4.4% 2012 and 2017, to exceed $5.3 trillion
(Datamonitor) !
http://pegasusagritech.com/hydroponics/global-food-market/
!!
Healthy Food: Rapidly Growing Market
http://euromonitor.typepad.com/.a/6a01310f54565d970c017ee5af105a970d-pi
Supplements, Healthy Food and Home Products
NBJ’s Global Supplement & Nutrition Industry Report 2012
Estimates are the result of information obtained from executives, analysts, surveys, and reputable published materials. Figures are not the result of audits and not guaranteed to be accurate. Errors and omissions are unintentional. 3-24 www.nutritionbusinessjournal.com ©2012 Penton Media, Inc.
The global nutrition industry has grown to embrace an array of products, including dietary supplements,
fortified/functional foods and beverages, organic and naturally healthy food and beverages, and nutritional products targeted to specific health conditions and food allergies/intolerances. Not surprisingly, the bulk of the established health and wellness markets are situated in Western Europe and North America, as well as in the more highly developed parts of Eastern Europe, Asia and South America. Emerging economies and the outstandingly dynamic BRIC countries (Brazil, Russia, India and China), where nutritional deficiencies in the poor and a growing middle-income population are currently supporting sales expansion, are anticipated to especially drive global growth of dietary supplements in the future.
Dietary supplements—which accounted for $84.5 billion in global consumer sales in 2010, according to NBJ estimates—in many developing countries have existed for centuries in the form of herbal/traditional remedies or as a particular type of food in the diet to prevent and help treat health conditions. But now artisanal, unpackaged versions are being replaced by convenient pills, tablets and tonics in these countries. Macro-economic and environmental factors, such as poverty, industrialization and hectic lifestyles, are transforming the diets of consumers across the globe and threatening to undermine healthy nutrition despite the improvements in the food chain. High deficiency rates of basic nutrients, such as calcium and other minerals, are shaping the popularity of dietary supplements in India, China, Brazil and other countries. In contrast, developed economies in North America and Western Europe are “discovering” the benefits of supplements geared toward a specific health condition, such as joint disease or insomnia, or even toward improving beauty.
Figure 3-1 Global Nutrition Industry Sales by Product, 2010
Category 2010
Supplements 84,500 Natural & Organic Foods 84,064 N&OPC & Household Products 30,985 Functional Foods 101,836 Total Nutrition Industry 301,386
Source: Nutrition Business Journal estimates.($mil., consumer sales)
Supplements 28%
Natural & Organic Foods 28%
Natural & Organic Personal Care &
Household Products 10%
Functional Foods 34%
Supplements Predicted to grow $107Bn in 2017 (or there already) ….!Rapid Growth
Trends in US, Europe and Asia
Some Digital Nutrition Opportunities
-Food and supplement choices along the value chain -‘Same for all’ versus personalized nutrition advice - Personal Nutrition: Meals Supplements Based on: Questionnaires, live experts, real time bio data, samples (e.g. DNA-saliva; blood; stool) -Who gives the advise -Target: Healthy versus almost ill -Age groups
Fitness Apps are heading toward weight loss
Personalized Supplement Recommendations
Next Gen Meals
-Choices Along the value chain -Objective Food rating choices
- Personal Nutrition Field: Meals
Supplements Based on: Questionnaires, real experts, real time bio data,
samples (e.g. saliva; blood; stool)
Next Gen Meals
-Choices Along the value chain -Objective Food rating choices
- Personal Nutrition Field: Meals
Supplements Based on: Questionnaires, real experts, real time bio data,
samples (e.g. saliva; blood; stool)
Daily Regimen of Joy
DNA Based Diets
-Choices Along the value chain -Objective Food rating choices
- Personal Nutrition Field: Meals
Supplements Based on: Questionnaires, real experts, real time bio data,
samples (e.g. saliva; blood; stool)
DNA Based Diets
-Choices Along the value chain -Objective Food rating choices
- Personal Nutrition Field: Meals
Supplements Based on: Questionnaires, real experts, real time bio data,
samples (e.g. saliva; blood; stool)
DNA Based Diets
-Choices Along the value chain -Objective Food rating choices
- Personal Nutrition Field: Meals
Supplements Based on: Questionnaires, real experts, real time bio data,
samples (e.g. saliva; blood; stool)
Remote Personal Team
Scalable Human Touch
Scalable Human Touch
Programs where nutrition is Key as (Preventive) Medicine
Employers Solutions Example
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Baby Food Measurement Solutions
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Measure Your Food
Who pays: Insurance, Corporates, Consumers