dr. muslim suardi, msi., apt. school of pharmacy, faculty of sciences university of andalas
DESCRIPTION
Market “ A group of consumers who have an unsatisfied need for a particular product or service”TRANSCRIPT
Dr. Muslim Suardi, MSi., Apt. School of Pharmacy, Faculty of Sciences
University of Andalas
Customers
“An individual who has the means to satisfy his needs”
Market
“ A group of consumers who have an unsatisfied need for a particular product or
service”
CustomersMost important part of business No customer no businessNeeds of the market
Human Needs (Maslow, 1920) 1. Physiological needs: Basic survival need
such as food & water2. Safety need: shelter & clothing 3. Love & belonging needs: social needs such
as friend, family, & group identification4. Self-esteem need: individual needs such as
achieving status & recognition in the eyes of others & need for self respect
5. Self-actualization needs: feeling accomplishment & achievement, & fulfilling personal capabilities.
Market Research To recognize the need levelMarket research“Systematic gathering, recording & analyzing
of information concerning the market for goods & services”
6 Steps in Market Research