dr. muireann cullen nhf manager - nutrition · workplace wellbeing campaign ... dr. muireann cullen...
TRANSCRIPT
Dr. Muireann Cullen
NHF manager
What is the Nutrition and Health
Foundation?
Multi-stakeholder organisation
Funded by the Food & Beverage Industry
Communicates evidence-based
information on nutrition, health
and physical activity to
encourage an improved and
healthier society in Ireland.
NHF
mission
statement
What makes the NHF different?
• Multi-stakeholder group
• Extensive consumer understanding (knowledge)
delivered through membership
• Scientific knowledge delivered through membership
• Facilitation of balanced/evidence based consumer
research allows NHF initiatives to focus on
consumer needs/wants
• Active partnership with Government/non
government agencies and academics
Who are the
stakeholders?
Non industry
• Bord Bia
• Bord Iascaigh Mhara
• Department of Education
and Science
• Dublin City University
• Enterprise Ireland
• Exercise & Sports Science
Association of Ireland
• Irish Nutrition and Dietetic
Institute
• Irish Society for Chartered
Physiotherapists
• Irish Universities
Nutrition Alliance
• Loughlinstown Hospital
• National Dairy Council
• safeFood
• St Angela’s College,
Sligo
• Teagasc’s Food
Research Centre,
Ashtown
• University College
Dublin
• University College Cork
Industry
• Brennan’s Bakeries
• Britvic Ireland
• Cadbury Ireland Ltd
• Coca Cola Bottlers
Ireland
• Danone Ireland
• Dawn Farm Foods
• Glanbia Consumer Foods
• GlaxoSmithKline
• Kelkin
• Kellogg Company of
Ireland
• Kepak Convenience
Foods
• Kerry Foods
• Kraft Foods Ireland
• Mars Food Ireland
• PepsiCo Ireland
• Unilever Ireland
How the NHF works
• Based and relies on
Contribution from all supporters is essential
–All activities must be agreed by all stakeholders
• Ensure NHF messages complement those of
government and other stakeholders
• Does not speak for, defend or lobby on behalf of the
food industry
• Work of behalf of all NHF members
Multi-stakeholder, partnership
approach
NHF Strategic Objectives
1. Consumer Understanding
2. Communication
3. Government/non government
4. Developing the NHF
1. Consumer Understanding
• NHF/Pigsback 2009 – weight management practices
– data released in near future
• NHF/DIT – life skills module for new entry level
students (to commence in current academic year)
• IUNA Teenagers Survey 2008 (funding)
• Motivational Aspects of Behavioural Change 2007
• Lifestyle behaviour change for General Practice
(funding & advisory) 2006/7 – completed 2009
• Health and Lifestyle Research 2005
2. Communication (a)
Website:
NHFinitiatives/workplacewellbeing
campaign
• Workplace wellbeing campaign (WWC)
• Free comprehensive information & advice
designed to promote good nutrition & physical activity in
work - Encourages positive changes to food & exercise habits
• Over 101,000 employees involved to date
(seminar 08 - 67,000)
• Case studies: Canada Life – 4 themed weeks in year
2. Communication (b)
• WWC Evaluation
Examination of WWC effectivess at employer level
71.5
50
83.3 85.771.4
100
63
0
20
40
60
80
100
120
aiding C
SR
aiding H
&S
boost sta
ff m
orale
impro
ve st
aff re
tentio
n
incre
ase p
roducti
vity
nice to
do
reduce
abse
nteeism
reasons for WWC implementation
% v
ery
effe
ctiv
e/ef
fect
ive Effectiveness of WWC at personal level
7.9 10.5
54.1
21.1
57.9
39.545.9 42.1
0
10
20
30
40
50
60
70
diet exercise lifestyle social
interaction
with
colleaguesareas of change
% c
ha
ng
e
minor change
major change
2. Communication (c)
• PR activities• Monthly press releases based on core messages
• Unsolicited requests for opinions - NHF brand is becoming
known
• Newsletter to communicate the work of NHF to stakeholders
• Exercise focused competition with 2FM
• Eat Smart week - healthy eating easy & not boring, Derry
Clarke of L’Ecrivian develops recipes
• New Website
• Launched July 2008
• Provides advice and information on nutrition & physical
activity
• Doubling – tripling in number of visits
www.nhfireland.ie
3. Government/Non government
• Membership of the Inter-sectoral Group on the
Implementation of the Recommendations of the
National Task Force on Obesity
• Presentation to the Joint Oireachtas Committee
on Health and Children
• Meetings with Ministers and TDs
• Advocacy role; government on NHF & partnership with
NHF
• Meetings with Key Opinion Leaders
2009
achievement
4. Developing the NHF
• New stakeholders since last seminar
NHF
Kerry Foods
Kelkin
Prof. Donal
O’ Shea
Ruth Yoder
Prof. Niall
Moyna
Loughlinstown Hospital
What are the benefits of
membership?
Single proactive
voice
Scientific evidence
based approach
Joined up thinking
Inform debate
Demonstrating Corporate
Social Responsibility
Benefits of
NHF
membership
Deliver a
credible
message
Nutrition &
physical
activity
Balance in
obesity
debate
Act in
partnership,
Exchange of
ideas, all
stakeholders
meet
NHF
initiatives
such as
WWC
Impartial
information
Key Considerations
• Essential:
• Everyone working together & looking in the
same direction
• Cohesive approaches to research & public
health campaigns/initiatives
• Recognition that everyone has responsibility to
help the consumer make better lifestyle choices
(including consumer)
Example re Physical inactivity
• 59% of Irish adults (Slán, 2007),
75% of 9 yr olds (Growing up in Ireland, 2009)
– don’t meet recommendations
• UK CMO (2004) - physical inactivity costs
€8.9 bn (11% health budget) .
• Ireland - similar levels of physical inactivity,
2009 health budget €16.3 bn = €1.8
bn/year.
Example re Physical inactivity
– Circulatory system diseases (inclu CHD & strokes) main killers in
Ireland 35% of all deaths (CSO, 2006)
22-23%12-13%
World Health Organisation, 2002
Energy IN Energy OUT
Balance is the Key to health
Further information
Dr. Muireann Cullen
01 605 1570 / 087 912 66 54
www.nhfireland.ie