dr. michael r. hyman, nmsu levels of measurement (click icon for audio)
Post on 19-Dec-2015
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![Page 1: Dr. Michael R. Hyman, NMSU Levels of Measurement (Click icon for audio)](https://reader030.vdocuments.us/reader030/viewer/2022032800/56649d405503460f94a19f6e/html5/thumbnails/1.jpg)
Dr. Michael R. Hyman, NMSU
Levels of Measurement
(Click icon for audio)
![Page 2: Dr. Michael R. Hyman, NMSU Levels of Measurement (Click icon for audio)](https://reader030.vdocuments.us/reader030/viewer/2022032800/56649d405503460f94a19f6e/html5/thumbnails/2.jpg)
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Types of Measurement Scales
• Nominal/categorical
• Ordinal/rank order
• Interval
• Ratio
![Page 3: Dr. Michael R. Hyman, NMSU Levels of Measurement (Click icon for audio)](https://reader030.vdocuments.us/reader030/viewer/2022032800/56649d405503460f94a19f6e/html5/thumbnails/3.jpg)
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Nominal/Categorical Data
• Zip code of residence
• Employment status
• Marital status
• Gender
• Race
• Religion
• Ethnicity
![Page 4: Dr. Michael R. Hyman, NMSU Levels of Measurement (Click icon for audio)](https://reader030.vdocuments.us/reader030/viewer/2022032800/56649d405503460f94a19f6e/html5/thumbnails/4.jpg)
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Ordinal Data
![Page 5: Dr. Michael R. Hyman, NMSU Levels of Measurement (Click icon for audio)](https://reader030.vdocuments.us/reader030/viewer/2022032800/56649d405503460f94a19f6e/html5/thumbnails/5.jpg)
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Interval Data
![Page 6: Dr. Michael R. Hyman, NMSU Levels of Measurement (Click icon for audio)](https://reader030.vdocuments.us/reader030/viewer/2022032800/56649d405503460f94a19f6e/html5/thumbnails/6.jpg)
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Ratio Data
• Market share
• Sales (units and dollars)
• Income
• Number of salespersons per territory
• Number of full-time employed members of household
• Number of children in household
![Page 8: Dr. Michael R. Hyman, NMSU Levels of Measurement (Click icon for audio)](https://reader030.vdocuments.us/reader030/viewer/2022032800/56649d405503460f94a19f6e/html5/thumbnails/8.jpg)
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Properties of Measurement Scales
![Page 9: Dr. Michael R. Hyman, NMSU Levels of Measurement (Click icon for audio)](https://reader030.vdocuments.us/reader030/viewer/2022032800/56649d405503460f94a19f6e/html5/thumbnails/9.jpg)
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![Page 10: Dr. Michael R. Hyman, NMSU Levels of Measurement (Click icon for audio)](https://reader030.vdocuments.us/reader030/viewer/2022032800/56649d405503460f94a19f6e/html5/thumbnails/10.jpg)
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![Page 11: Dr. Michael R. Hyman, NMSU Levels of Measurement (Click icon for audio)](https://reader030.vdocuments.us/reader030/viewer/2022032800/56649d405503460f94a19f6e/html5/thumbnails/11.jpg)
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Properties of Measurement Scales
![Page 12: Dr. Michael R. Hyman, NMSU Levels of Measurement (Click icon for audio)](https://reader030.vdocuments.us/reader030/viewer/2022032800/56649d405503460f94a19f6e/html5/thumbnails/12.jpg)
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![Page 13: Dr. Michael R. Hyman, NMSU Levels of Measurement (Click icon for audio)](https://reader030.vdocuments.us/reader030/viewer/2022032800/56649d405503460f94a19f6e/html5/thumbnails/13.jpg)
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Take measurements at highest level
Measure can’t exceed basic nature of attribute
e.g., taste
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Permissible Statistics
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Descriptive Statistics for Different Scale Types
![Page 16: Dr. Michael R. Hyman, NMSU Levels of Measurement (Click icon for audio)](https://reader030.vdocuments.us/reader030/viewer/2022032800/56649d405503460f94a19f6e/html5/thumbnails/16.jpg)
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Recap
• Levels of measurement
– Nominal, ordinal, interval, and ratio
• Properties of scales
– Order, distance, and origin
• Permissible statistics