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Dr LarkinsMBA seriesYour Online Reputation

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2Social Media: The emergence of Social Media in Healthcare and how to protect your profile and online reputation in a google searchThomas Larkin DDS3Social MediaSocial Media cuts both ways: There is never been a more powerful medium to build brands and market yourself to a broad audience.

BUT negative comments and ratings can adversely affect your potential new patients who will inevitably google your name prior to setting up a new appointment.4Consumer BehaviorConsumers are quickly embracing a Ratings mentality for goods and services on the internet5

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8RepSpinner

9DemandForce.com

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14Ratings

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16Rating Sites

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18The SolutionYou simply need to preemptively control the first page of google returns concerning your name and/or practice19Shock and Awe

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21Google Local Business/Places/+

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23OptimizeGoogle +Yelp.comSuperpages.comYellowpages.com24

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271) Domain NamesRegister the following domains

(1)Thomas Larkin DDS(2)Tom Larkin DDS(3)Dr Tom Larkin(4)Dr Thomas Larkin

28Titles - LocalThomas Larkin DDS - Lexington KyTom Larkin DDS - Lexington KyDr Tom Larkin - Lexington KyDr Thomas Larkin - Lexington Ky29SEO 101When your search phrase /title /and domain name match up, all search engines give you preference30The Title tagUnderstand the use of the title tagEvery title of everything you post is your nameAlso consider adding your location in your title31Mini 1 Page Web Sites1.Create a one page site for each nameWordpressGodaddy2. Optimize it around your name32

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34Youtube Video Office Web CamUse the 4 Domains as Titles 35Press Release

36Linked In

37Facebook

38DistributionYoutubeLinked InFacebookTwitterPrweb39