dr iqbal survé - media in africa
TRANSCRIPT
HOW INDEPENDENT IS RESPONDING TO
CHALLENGES AND OPPORTUNITIES FOR
MEDIA IN AFRICA
DR IQBAL SURVÉ INDEPENDENT MEDIA SOUTH AFRICA
Once known as the “Heart of Darkness”, Africa is on the rise and the continent is facing a new dawn full of opportunities. The interplay between information, news and technology is allowing the average African citizen to be informed, connected and empowered to effect change at both the micro and macro levels.”
Amadou Mahtar Ba – CEO African Media Initiative
AFRICA BY AFRICANS
Challenges Shrinking advertising
revenues in legacy media Media’s loss of authority Journalism vs Content
Audience shift to mobile Broadband
Poverty Restrictions on media
freedom
Opportunities Growth of mobile Video as the platform of choice Growing middle class Appetite for tech innovations Need for solutions journalism Communications as a tool of democracy and growth Digital as a tool to close education, health and development gaps Africa is a new business opportunity for the world Mobile allows us to reach hitherto inaccessible communities
MED
IA IN
AFR
ICA
AFRICA IS …
INDEPENDENT’S STRATEGY …
ABOUT INDEPENDENTFrom legacy to new media
INDEPENDENT MARKETING WAYONE OF SA’S LARGEST MEDIA COs
Late 2012 – Irish owned A 19 year old brand with a stable of 18 daily and weekend titles, some more than 150 years old and 15 free community titles. Great legacy brands with no investment, no digital plan, no new products, mired in cost cutting.
One year later Independent News & Media sold to Sekunjalo. New ownership, change management, considerable investment, particularly in digital, six new products and a structural change from regional to national.
OUR BACKGROUND
CHANGING THE BUSINESS
Become Africa’s premium provider of quality content across all media platforms
Independent Media will lead the new media revolution by helping to build and strengthen a democratic South Africa and grow our presence locally and and on the continent. This we will accomplish with excellence in the way we conduct our business, in our product offering and in our service to our diverse readership base.
OUR VISION …
BUILDING A NEW TECHNOLOGY STACK AND OUR DIGITAL PORTFOLIO
MOBILE FIRST PUBLISHING
Features•Elastic Search algorithms •Standalone or integrated with existing editorial process •Bulk media archive upload and index facility •Metadata search capability •Metadata update capability •Speed and performance in search paramount •Syndicated capability across multiple digital properties
Projects where being used•SAPA and ANA news agencies media archives •Independent Media historical archive
CLOUD BASED DIGITAL ASSET LIBRARY
BUILDING BRAND INDEPENDENT
MORE DIGITAL INVENTORY
VENACULAR PRODUCTS ON DIGITAL
OUR LOCAL NEWS BRANDS ON MOBILE
Mobile Journalism and User Generated Content
OUR OWN APP TO DRIVE USER CONTENT
NEW PRODUCTS, NEW BUSINESSESMobile, Digital, Print and into Africa …
Independent media’s online shopping site/Ecommerce partnership and investment.
BUILDING ECOMMERCE
Africa’s first syndicated multimedia news service. A single source of reliable and credible news on government, politics, economies, markets, business, sports and lifestyle pushing content on Africa to Africa and from Africa to the world
AFRICA’S 1ST NEWS & PR WIRE AGENCY
Weekly newspaper reporting on news, sport, lifestyle and business in Sub-‐Saharan Africa. Strong online presence ensures readers are kept abreast of events on the continent, as and when they happen. African Independent reaches Angola, Botswana, Ghana, Kenya, Lesotho, Malawi, Mauritius, Mozambique, Namibia, Swaziland, Tanzania, Uganda, Zambia, Zimbabwe and South Africa.
GROWING MEDIA IN AFRICA
GROWING MEDIA IN AFRICA
NEW
MED
IA PRO
DUCT
S
A reader INSIGHTS PANEL and weekly survey across all our daily, weekly and digital titles/products. Reaching 800 respondents on a weekly basis. The INsight database will consist of 10 000 national opted in respondents (subscribers, regular readers, non regular readers)
BUILDING AUDIENCE KNOWLEDGE WITH OUR INSIGHTS PANEL
2016: 20 MOJO interns 2016 : 30 Multi Media interns 2017: 100 Racism Stops With Me interns
DEVELOPING A CORP OF MOBILE FIRST MULTI-‐MEDIA JOURNALISTS
SUCCESS: MOJO team is now a fully fledged business unit, supporting the newsrooms
▪ Experimental first step in the space of new digital storytelling ▪ It paired interns with our print titles to focus newsrooms on new formats ▪ Opportunity to bring digital natives into our storytelling ▪ Seed new storytelling in our newsrooms so staff can get over digital “fear” ▪ Commercial Mojo Unit adds value to multiplatform solutions
MOJO: MOBILE JOURNALISM BY MILLENNIALS
MOJO BUILDS MOBILE PRODUCTS
USING MEDIA FOR SOCIAL GOOD
Racism Stops With Me – a year long campaign Fees Must Fall – student takeover of the newspaper The Dignity Project – the homeless write for us
BUILDING NEW
PRO
DUCT
LINES
3 MON
TH SU
BSCRIPTION
TO A LOCAL DAILY N
EWSPA
PER
KEYHOLDERS SHAPED FOR THE CITY
BUILDING 360° CLIENT SOLUTIONS
Independent Media won the Global Innovation Award for Africa at the INMA (International News Media Association) International Awards ceremony in New York in May 2015 More than 30 marketing and media executives worldwide judged the INMA Awards
WE PICKED UP SOME AWARDS …
• Building a Data Management Platform • Growing our content solutions business • Focusing newspapers strong local news, solutions journalism and thought leadership
• Growing digital media in Africa • Building a Membership Business • Building our Events Business
WHAT WE’RE FOCUSING ON RIGHT NOW