dr. h. sapta nirwandar - trisakti tourism award 2019trisaktiaward.com/img/news/sapta...
TRANSCRIPT
Dr. H. Sapta NirwandarChairman Indonesia Halal Lifestyle Center
TOURISM IS A LEADING SECTOR
- Tourism into Key of export Revenues, Jobs Creator, Enterprises and Infrastructure development;
- Tourism has Becoming One of the Largest and Fastest-Growing Economic Sector in the world;
- Despites occasional shocks, International Tourist Arrival have shown virtually Uninterrupted Growth
Source: UNWTO Tourism Highlights, 2018UNWTO World Tourism Barometer, 2019WTTC 2019
1950
25 Million
1980
278 Million
1995
528 Million
20161235 Million
20171340 Million
In 2018 International touristarrivals (overnight visitors) grew by7% worldwide in 2017, reaching arecord 1,326 million arrivals, aftertopping the 1 billion mark in 2012.
Source : UNWTO Tourism Highlight 2018 Edition
Source: UNWTO Tourism Highlights, 2018
MUSLIM TRAVEL MARKET GROWTH PROJECTIONS
Muslim spend on travel was valued at US$177 billion in 2017, and is
forecast to grow to US$274 billion by 2023.
200025 MillionTravelers
201098 MillionTravelers
2018140 MillionTravelers
2020160 MillionTravelers
2026230 MillionTravelers
Source: Global State of The Islamic Economy Report 2018/19Global Muslim Travel Index 2019
Global Islamic Economy 2018Mobile Phone Penetration, GDP & Online Travel Purchased
SOURCE : Global Islamic Economy Report, 2018-2019 &
Digital Muslim travel Index 2018
1.3Billion
Muslim travelers Online Travel Purchased
Copyright : Sapta Nirwandar, 2019
World Total GDP
TOURIST ARRIVALS 2018
INDONESIA SINGAPURA MALAYSIA THAILAND TURKI
TOURIST ARRIVALS 15,806.161 18,703,595 25,832,354 38,277,300 39,488,213
MUSLIM TOURIST ARRIVALS 3,416,686 4,152,500 6,435,763 5,290,297 6,158,944
% MUSLIM TOURIST ARRIVALS
22% 22% 25% 13% 15%
Source : Ministry of Tourism of Indonesia, BPS, UNWTO Highlights 2019, WTTC Report 2018 and various sources
Halal Tourism Components
Access Amenities Attraction Creative Industry
Services
AirlinesTrainsCruisesBuses
AirportsRailway StationsCruise TerminalsHighway Rest AreasTravel
HotelsVillasResortsApartmentCamping Parks
Religious (Heritage Sites)Leisure (Attractions, Shopping, Beaches,Nature, Adventure, Live Events)Business (MICE, Venues)Healthcare (Hospitals, Healthcare services)
SouvenirHandicraft
Halal FoodQiblat DirectionPool Separated
Copyright :Indonesia Halal Lifestyle Center
Muslim-Travelers Consumer Markets:a Holistic Lifestyle
Bank dan Keuangan
AsuransiPerjalanan
Food & Beverage/Makanan dan
MinumanPersonal Care/Perawatan Pribadi
Fashion
Muslim Travelers
Atraksi Wisata
FasilitasKepariwisataan
Shopping/ Belanja
Copyright :Indonesia Halal Lifestyle Center
“Halal tourism jangan
berdasarkan zonasi, yang
perlu kita perkuat bukan
zonasi halal, tapi barang dan
jasa yang didorong agar
sesuai dengan aturan syariat
islam untuk wisata halal. yang
penting sertifikasi halal
restoran, hotel dan lainnya.”
“Pariwisata itu servis,
jangan hanya daerah tertentu
yang dikembangkan untuk
wisata halal. Yang harus kita
tingkatkan dan kembangkan
justru servis-nya yang sesuai
dengan aturan syariah islam
dalam industri wisata halal”
Sapta Nirwandar
“Bicara wisata halal, yang
dihalalkan bukanlah
destinasi atau tempat tujuan
wisatanya, melainkan
pelayanannya. Termasuk di
dalamnya hotel syariah,
resto syariah dan spa pun
harus syariah”
K.H. Ma’ruf AminProf. Bambang Brodjonegoro
Wisata Halal Kembangkan Layanan Bukan Zonasi(Republika 10/8/2017)
Diterbitkan di Harian Republika, 10 Agustus 2017
Adenya Hotel and Resort, Antalya, Turkey
Halal TourismIn Indonesia
TOURISM ATTRACTION
INVESTOR
-Hotel/ Resort (Beach)- Spa- Halal Restaurant
Creative Economy,SME’s
To
uri
sm In
fra
stru
ctu
re
MICE/ Convention Center
Theme ParkMall
Land, Electricity and Fresh WaterCluster System Development
GRAND STRATEGY: HALAL TOURISM DESTINATION
Copyright all ideas,Sapta Nirwandar © 2016
01
02
03
Marketing Promotion
•Offline•Online /
Digital
•Event•Exhibition•Expo
•Destination Branding
•National Branding
Copyright all ideas,Sapta Nirwandar © 2018
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