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Dr. Bryon Wiegand University of Missouri Division of Animal Sciences wiegandb@missouri.edu Direct Poultry Marketing Slide 2 Slide 3 Value of Poultry to U.S. Economy Broilers, eggs, turkeys, and chickens Combined value of $35.9 billion in 2008 Up 11 % Broilers 64% Eggs 23% Turkeys 12% Chickens 1% Slide 4 Consumer Demands Increased consumer demand for locally grown meat Increased demand for organic, all natural food products Number of farmers markets across the nation has doubled in the last 10 years This means greater opportunities for Direct marketing of meat and poultry products. Slide 5 Growing the birds http://www.attra.org/livestock.html#Poultry Poultry Your Way Operating on a budget Slide 6 Processing Options On farm processing State Inspection Federal Inspection Slide 7 On farm processing Poultry is the only meat allowed to be sold after farm processing Processors must slaughter animals raised on their own farm Many farmers markets and institutions will not allow exempt from inspection poultry products to be sold Waste disposal is an important consideration with on-farm processing Slide 8 On farm processing Allowed under various exemptions Mutually exclusive exemptions- only one exemption per facility is allowed per year All exempt processors must meet non-inspection provisions of the Federal Meat and Poultry Acts Not adulterated or misbranded Prepared under sanitary conditions Properly marked and packaged Stored separately from inspected products All facilities must be constructed in a manner that will allow the operator to maintain sanitary conditions and prevent the adultering of products Slide 9 Personal Use Exemption Not for sale product Should be labeled Exempt P.L. 90-492" Poultry is slaughtered by the producer/grower Personal use exempt poultry meat is for the use of the grower/producer, family, and non-paying guests/employees of the household Meat cannot be sold or donated for use as human food No limit to the number of birds slaughtered per year Poultry must be healthy at slaughter Slide 10