Data protection and business needs

Dr. Alexander Schumann Chief Economist DIHK

“Roundtable: Digital Privacy” 28th of January 2015 – Alexander Schumann

“Roundtable: Digital Privacy” 28th of January 2015 – Alexander Schumann

“Roundtable: Digital Privacy” 28th of January 2015 – Alexander Schumann

“Roundtable: Digital Privacy” 28th of January 2015 – Alexander Schumann

“Roundtable: Digital Privacy” 28th of January 2015 – Alexander Schumann

Barrier „IT-infrastructure“

German businesses evaluate the location factor „IT-infrastructure“ with the grade

Note 3,1 (2011: 2,5).

23%would invest more if the barrier „IT-infrastructure“

would be removed.

“Roundtable: Digital Privacy” 28th of January 2015 – Alexander Schumann

General Data Protection Regulation

• Consistent EU wide data protection standards

• Consistent EU wide application of data protection standards

• Adapting data protection rules for affiliated companies to praxis needs

• Domestic-market principle needs to be applied consistently

“Roundtable: Digital Privacy” 28th of January 2015 – Alexander Schumann

“Privacy by design”

• Avoiding unnecessary collection of data.

• Necessary data already needs to be defined when designing the data processing procedure and its technical implementation.

• Collection of data only where needed for a task performed by a company.

“Roundtable: Digital Privacy” 28th of January 2015 – Alexander Schumann

Customer profiles

• Regular customers often value if the sales personal knows their preferences.

• Building customer profiles in order to offer the customer the best product or service needs to be legally possible.

• Misuse of customer data should be prevented with a clear legal regulation.

“Roundtable: Digital Privacy” 28th of January 2015 – Alexander Schumann

Industry 4.0 / Advanced manufacturing

• Who owns the data?

• Accountability: Who is responsible, if data is spied out or an object in the network malfunctions?

• Responsibility and accountability need to be defined in advance.

• How much documentation is necessary?

“Roundtable: Digital Privacy” 28th of January 2015 – Alexander Schumann

Big data

• Enable International cross-border data flows

• “Safe harbor”

• Allowing the development of new service offerings in a competitive market

• Balanced regulation and standardisation

“Roundtable: Digital Privacy” 28th of January 2015 – Alexander Schumann

Thank you!