dps: yieldex workshop: wake up and smell the coffee — last year’s methods don’t work this year

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Tom Shields| Co-Founder and Chief Strategy Officer October 2012 Sales Presentation

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Tom Shields, Yieldex's co-founder and chief strategy officer, explores some of the recent trends we have been seeing and suggests possible implications for digital publishers. Presenter: Tom Shields, co-founder and chief strategy officer, Yieldex @tshields

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Page 1: DPS: Yieldex Workshop: Wake Up and Smell the Coffee — Last Year’s Methods Don’t Work This Year

Tom Shields| Co-Founder and Chief Strategy OfficerOctober 2012

Sales Presentation

Page 2: DPS: Yieldex Workshop: Wake Up and Smell the Coffee — Last Year’s Methods Don’t Work This Year

The Two Fishers

Aesop’s Lost Fable

Page 3: DPS: Yieldex Workshop: Wake Up and Smell the Coffee — Last Year’s Methods Don’t Work This Year

Pubfishers

Page 4: DPS: Yieldex Workshop: Wake Up and Smell the Coffee — Last Year’s Methods Don’t Work This Year

Selling Seafood People

Page 5: DPS: Yieldex Workshop: Wake Up and Smell the Coffee — Last Year’s Methods Don’t Work This Year

Delivering Seafood People

Page 6: DPS: Yieldex Workshop: Wake Up and Smell the Coffee — Last Year’s Methods Don’t Work This Year

Delicacy Management People

Page 7: DPS: Yieldex Workshop: Wake Up and Smell the Coffee — Last Year’s Methods Don’t Work This Year

Premium

Publishers

FISH

Page 8: DPS: Yieldex Workshop: Wake Up and Smell the Coffee — Last Year’s Methods Don’t Work This Year

The Pubfisher’s Dilemma

Page 9: DPS: Yieldex Workshop: Wake Up and Smell the Coffee — Last Year’s Methods Don’t Work This Year

Bigger and Bigger Fish?

Page 10: DPS: Yieldex Workshop: Wake Up and Smell the Coffee — Last Year’s Methods Don’t Work This Year

Or Embrace Innovation?

Page 11: DPS: Yieldex Workshop: Wake Up and Smell the Coffee — Last Year’s Methods Don’t Work This Year

Moral: Wake Up And Smell The Fishes!

Page 12: DPS: Yieldex Workshop: Wake Up and Smell the Coffee — Last Year’s Methods Don’t Work This Year

Tom Shields| Co-Founder and Chief Strategy OfficerOctober 2012

Thank You

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