dpm overview soasta partners.pptx
TRANSCRIPT
CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016
SOASTA and our Partners
April 7, 2016
Digital Performance Management
CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | April 2016
Performance Challenge
40 Trillion Transactions per
day 2025
$10 Trillion Performance Risk
2025
Performance
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Tom Lounibos, SOASTA’s Co-Founder & CEO
“Here's to the crazy ones, the misfits, the rebels, the troublemakers... they push the human race forward, and while some may
see them as the crazy ones, we see genius, because the ones who are crazy enough to
think that they can change the world, are the ones who do” …The SOASTA Code
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Too many vendors…too much data…too little insight
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The Game Has Changed
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New Approach
Continuous MeasurementContinuous Testing
Speed
Quality
Advanced Performance Analytics
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SOASTA
March 23, 2016
Performance is Everything
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SOASTA’s Digital Performance PlatformMeasure – Test -Optimize
Measureevery user experience
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mPulse Video Placeholder
Testevery possibility
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CloudTest Video Placeholder
Optimizeevery component
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Apple Load TestVideo (DOC) Placeholder
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Global Brands
Media & Entertainment
ConsumerFinancial Hi-Tech GlobalRetail
50 of the Top 100 Internet Retailers
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Every millisecond matters
$90MEvery 4 seconds
$80MAdditional
revenue
Revenue
$20MSaved with
100ms
50%Operational cost
reduction
Savings
100%Faster time to
market
500%Productivity
increase
Efficiency
Top 5Best
performing sites
Customer Satisfaction
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Ann Sung Ruckstuhl, Chief Marketing Officer, SOASTA
As Chief Marketing Officer, Ann brings over two decades of
marketing and product management experience to SOASTA.
In this role, Ann leads the overall marketing organization that
includes product management, product marketing, corporate
communications, channel marketing, customer acquisition
and lead-to-revenue strategy. Ann is a Silicon Valley veteran
driving some of the most disruptive innovations in cloud,
mobile, e-commerce, big data analytics, cyber security,
networking and embedded systems. She is a leading
advocate for better customer experience management and
believes today's mobile and hyper-connected consumers
deserve web and mobile applications that are fast, reliable
and easy to use. Prior to SOASTA, Ann was Senior Vice
President and Chief Marketing Officer at LiveOps. Ann also
served in senior management roles at Symantec, Sybase
(acquired by SAP), eBay and HP. Ann received her bachelor’s
degree in electrical engineering and her master’s degree in
business administration from the University of Florida.
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In 2016, 89% of companies will primarily compete on the basis of customer experience.
A one-point improvement in a US wireless provider’s Customer Experience Index score (CX IndexTM) results in an additional $175 million in revenue.
100 millisecond improvement increased sales by 1%. That’s $8.8 million of increased sales per millisecond.
Customer Experience Requires Digital Performance
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User Experience
IT PerformanceBusiness Outcome
User Experience Metrics:• Pages per visit• Visit paths• Click through rate … etc.
IT Metrics:• Site availability • Page load time• 3rd party SLA … etc.
Business Metrics:• Conversion rate• Carte abandonment rate• Average order value …
etc.
PerformanceAnalytics
DPM = CX + Business Outcome + IT Performance
22
Meet Our Buyers
Performance Analytics
TestingAPM
User Experience
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How is DPM different than APM?
DPM Adds “Why” to Web & APM Data
User ExperienceBusiness Metric
Back-End Performance
Front-End Performance
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DPM is a proactive, data-centric approach to performance management where websites and mobile applications are continuously measured, tested and optimized to deliver the best possible user experience and business outcome.
What is Digital Performance Management (DPM)?
How is DPM different than APM and Web Analytics?
DPM complements APM in 5 areas:
1. RU{M} as in Measuring – All the data. All the devices. All the time. Kept forever.
2. Advanced Testing – Continuous testing in production, at scale. RUM driven.
3. Performance Correlation – Across User experience, IT and Business data.
4. Performance Analytics – Precision insights via advanced analytics & visualization.
5. Unified View of Performance Truth – End-to-End visibility for complete control,
collaboration & correlation.
Digital Performance Management Defined
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Digital Performance Management Is Continuous
SOASTA gives you the platform, end-to-end visibility and contextual intelligence to continuously measure, test and optimize in production, in real
time and at scale. With SOASTA, you can resolve performance issues in minutes, not days or months.
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Open & Super Smart DPM Platform
All Things Performance
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The Pay Out: Smarts Win Every Time
Actionable, Precision Insights
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What’s the “Real” Performance Outcome? Now?
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Show Me the Way with Predictive “What If’s”?
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End-to-End Digital Performance Management Platform
Optimizing Performance Across Your Online Business
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By the Numbers
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Gamiel Gran, Chief Strategy Officer, SOASTA
Gamiel is responsible for SOASTA’s corporate development, and
strategic relationships including OEM and VAR activities. Prior to
joining SOASTA, Gran was a partner at Sierra Ventures, an early-
stage technology focused venture capital firm. Gran has also held
executive roles IBM, Oracle, BEA as the lead for business
development and channel sales. Gamiel also leads a CIO Thought
Leadership & Innovation advisory board with the goal of
identifying early stage technologies.. Previously, Gamiel was VP of
Business Development at Cassatt Corporation (acquired by CA
Technologies), VP Global Channel Sales at Edify Software
(acquired by Intervoice and later Convergys), and VP Strategic
Alliances at BEA (acquired by Oracle). He also ran Channel Sales
for North America at Oracle and held various sales management
roles at IBM Corporation. During his career, Gamiel has been
recognized for successfully establishing strategic relationships and
launching channels and indirect sales models; industry
publications such as VAR Business and CRN have captured these
skills with various industry awards.
Customer Success
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Focus: Our Primary Buyer
Digital Business Owners
Operations/PE/TestingProfessionals
DevOpsProfessionals
•Skills shortage, esp. data scientist, PE
•Customer experience (Synthetic & RUM)
•Value of performance (conversion, revenue)
•End-to-end visibility, especially frontend
•Managing third parties
•Insights into historical & predictive trends
•Tool proliferation, need for integration
•CICD
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● How do we develop high quality & high performing web & mobile applications fast?
● How do we reduce mean-time to identify and remediate performance issues in production? (For example, micro-outages)
● How do we eliminate manual processes and reduce operational costs?
● How does performance impact revenue and user engagement?
● How do we correlate metrics from various data sources to overall performance?
Performance Matters: Revenue, Brand & Reputation
Top Challenges:
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Develop Towards Performance ExcellenceWhat is performance costing you?
o How can we manage performance proactively?
o How should we organize around digital performance in our organization?
o What are the best practices to install digital performance awareness across all teams?
o How can we reach our performance goals most effectively?
o Which aspects of our business and work are influenced by performance?
Early Cycle / Ongoing
Performance Analysis
Late Cycle Performance
Testing
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Customers Want Solutions, Not Products
Solutions $$$
Platform $$
Products $
CONTINUOUS LOAD TESTING
FRONT END ROOT CAUSE ANALYSIS
CONTINUOUS MOBILE TESTING
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Skills Gap
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The SOASTA Approach
People, platform and processes to thread digital activities to your customer experience
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Nordstrom is a leading fashion retailer offering clothing, shoes & accessories for men, women & children. Leading up to one of their biggest days of the year (Anniversary Sale), Nordstrom noticed a negative change in customer satisfaction survey scored for online performance. Synthetic monitoring & internal testing, wasn’t giving Nordstrom the full picture—it needed to understand customer perceived performance & obtain actionable data to meet expectations.
CHALLENGES
SOLUTION RESULTSSOASTA CloudTest & mPulse“Going into the 2014 Anniversary sale we were able to find two critical defects in production using CloudTest that we were not able to see in our performance test lab” – Gopal B., Performance Engineering at Nordstrom
Using mPulse, Nordstrom was able to marry client-& server-side data to make data-driven decisions about how online performance affects the business
CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | April 2016
STV is the commercial television channel in Scotland. STV’s programming reaches 3.6 million viewers each month. 2015 UK General Election featured a series of UK and country-specific live televised leaders debates. The Scottish leaders debate was expected to attract a lot of interest. There was uncertainty over dates & frequency of the Scottish debates, which made planning difficult. The 2014 referendum debate generated 450,000 digital stream start requests, with 340,000 requests coming within the first minute of broadcast. This formed the backdrop against which STV had to prepare its digital media platforms for the 2015 Scottish Leaders debate.
CHALLENGES
SOLUTIONRESULTS
SOASTA CloudTest, mPulse & Services“The few weeks in April demonstrated the robustness and flexibility of SOASTA’s platform and its ability to adapt to a highly fluid environment. ” – John Catnach, Service Delivery Manager, STV
• STV ran 2 tests up to 10,000VU. This highlighted issues that were quickly addressed & STV moved on to run a 100,000VU exercise that validated login, registration & live stream
• SOASTA was able to create & map various user journey scripts that helped us gain valuable insights
CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | April 2016
SoCal Edison provides 14 million people with electricity. The Utility Company was experiencing frequent site outages. Their call center was also receiving numerous phone calls from angry customers who couldn’t pay their bills online. IT had very limited visibility into the performance issues that were impacting their site’s ability to satisfy customers’ needs. The SCE’s business team was also tasked with increasing the conversion rate for customers’ to pay their bills online.
CHALLENGES
SOLUTIONRESULTS
SOASTA mPulse provided deep insights based on the analysis of metrics identified in areas for performance improvement.
Through a 3 week POC SOASTA was able to show the CIO and head of online business the impact of performance upon conversion rate through the “what if” dashboard. SOASTA was also able to isolate JavaScript rendering issues from a specific location that was impacting performance.
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New York Community Bank was in the midst of launching a Critical New Online and Mobile Banking Application to over 250K of its Customers. They needed to run a load test on the solution with only a few weeks before production. Their current in-house HP Solution was too complicated to work in the timeframe and they were having trouble creating test scripts with the HP Tool. They needed to find a new service to build and run tests in <2 weeks so CA positioned CloudTest as a solution.
CHALLENGES
SOLUTIONRESULTS
Multi-year SOASTA CloudTest and services/training allowing NYCB to run ongoing regression testing and support onboarding of mobile banking.
The tests SOASTA were able to run identified significant performance issues in network bandwidth and transaction payload. Early identification of the performance bottlenecks provided NYCB time to address the issues and avoid failure at launch.
CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | April 2016
SOASTA Partner TestCloud brought in SOASTA to help a large financial services company in Spain. In a short time frame they needed to migrate all of their systems to a new e-banking platform in a 7 week period, 23 applications and up to 4,000 concurrent users.
CHALLENGES
SOLUTION RESULTSSOASTA CloudTest , services, training, and mPulse for Real User Monitoring
Phase 1 has been completed on-time and in budget successfully and a second phase has been requested for go-live support of the new e-banking platform
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Partner Success Team: Help at every stage…
• PRE-SALES: I'd like help understanding if SOASTA is the right solution for my customer, who can help me?
• COMPETITIVE: This is a competitive scenario, can we co-sell with the SOASTA sales team?
• DEAL REGISTER: I have an opportunity, how can I register the deal?
• PRICING: How can I provide a quote of SOASTA products along with a larger proposal that I'm working on?
• SERVICES: Can I work with SOASTA's Services team in a collaborative SOW?
• HELP: I need help to present, demonstrate and trial SOASTA products to my customer, who can help me?
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Partner Success Team: key contacts for you
• Global Alliances: Sachin Menon <[email protected]> system integrators and solution providers
• Americas Alliances: Mark Towe <[email protected]> system integrators and solution providers
• Global Technology Alliances: Heidi Larsen <[email protected]> OEM & ISVs, cloud providers
• Europe Alliances: Paul Smithson <[email protected]>
• Asia Alliances: Cameron Hunter <[email protected]>
• Global Lead: Gamiel Gran <[email protected]>
• Also general note to: <[email protected]> will get directly routed asap to the right person.
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Partner Portal - visit www.cloudlink.soasta.com
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Upcoming Webinars to Attend
Visit www.soasta.com/webinars to register
CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016
Thank You