dp69 eyewear made in italy

upside down way for eyewear and much more

dp69 / philosophy

OUR GLASSES ARE DESIGNED FOR ALL PEOPLE

WE DO NOT RENOUNCE OF MADE IN ITALY QUALITY,BUT WE ARE NOT INTERESTED IN VEHICULAR OBJECTS

AND SUPREMACY CONCEPTS THAT EXCLUDING ANDTHAT DO NOT BE PART OF US

PEOPLE ARE OUR SUPREME VALUE

PEOPLE ARE OUR TESTIMONIAL, TOGETHER THEM WE INTENDTO COMMUNICATE OUR VALUES.

TO CHANGE THE POINT OF VIEWTO CHANGE THE POINT OF VIEW

It’s time to break the old rules of the eyewear market:value to the persons!

dp69 / vision

dp69 / missionDP69 = WORLD WIDE BRAND

dp69 / key words

SMARTPURE

CLEAR

dp69 is a brand new concept for eyewear since 2014.A brilliant mix of shapes and colors to overturn the look of those who wear glasses.Eyeglasses and Sunglasses that make headlines, sparkling and smart style that combines quality materials with an determinate and appealing look.

dp69 / eyeglasses and sunglasses

dp69 releases the success of a design all Made in Italy. The best Italian craftsmanship works expertly the most innovative raw materials, highlighting the strengths in the most cool and fashion shapes of the moment. Bizzarre color combinations, contrasts and nuances that catalyze the attention of a target style-conscious, who like to transgress enhancing its originality, never rule out good taste and elegance.

dp69 / design and quality

dp69 is the new point of view, the new ultimate in eyewear fashion.A colorful and vibrant mood, versatile models, “easy to wear”, which enhance the personality of each person, in every situation. The new models dp69, in the collections of eyeglasses and sunglasses are produced by applying the most sophisticated technologies, for a final result absolutely desirable!

dp69 / innovation

COLLECTIONS

http://www.dp69.it

dp69 through an accurate design studio is able to offer new collections, continuously.The agile structure allows also to offer an appreciated flexibility to find out all the products aspects, even confronting with our partners.

TIPA

MICIA

VETTA

TOGO

GENIO

MAGO

LUNA

MEGA

ZERO

BUCO

ENIGMA

TALPABANANA

FORO

VEZZO

BIRBOGUFO

CULTOFINE

BAR CLUB

MEDEN

TOSTO

BULLO

DIVO

AVIO

RAGGIO

DOLCE

BRAVO

DOTTO

AUDACE

ORBO

RETRO’

GUFO

TIZIA

CAIO

GHIOZZOCHIOTTO

OBLO’VISPO

BIBLIO FRESCA

It’s a thought that is shared and a proven fact that Italy plays a leading role in the fashion and in optical industry. Class and style flow in the Italian blood, a vital and positive mood that influences the design world, with excellent results and an undeniable tastefulness. Italian eyewear, whether it be of acclaimed fashion houses or emerging brands, determines trends and meets the needs of audiences all around the world. Made in Italy, or perhaps it would be more appropriate to say “100% Made in Italy” is a concept cross to a pure concept of Business. Made in Italy is a source of pride, a plus that embodies an idea and do something imbued with a deep and true values that safeguard arts and traditions, know-how become priceless by the selection of the finest quality. It is exactly what a product Made in Italy

has to offer. It is not just high quality, pursuit of detail, cutting-edge style and technology, a Made in Italy product has a soul identifiable in that product which the customer can speak and which can boast, telling the charm behind its manufacturing or the uniqueness of handmade pieces. In optics, optical frames and sunglasses are no longer seen as a corrective or protective tool, but have taken on the definitive view of a fashion accessory, around which, of course, revolves a powerful business.The research, investment, expertise and deep passion thanks to which Italy excels in the field, never end. The quality standards of design and applied materials , are the guarantee of constant evolution and this makes it clear why the style of the Italian eyewear is destined to become the essential part of tomorrow.

100% MADE IN ITALY

STRONG AND UNMISTAkABLEhttp://tinyurl.com/qxpufmj

BRAND IDENTITY / logo

BRAND IMAGE / upside down

ORIGINAL AND RECOGNIZABLEhttps://www.youtube.com/watch?v=RgidcRxEoH8

dp69 unisex eyewear made in Italy

COMMUNICATION / target

dp69 glasses are cool, trendy and smart, in a word, they are Contagious! The communication campaign with upside-down images of high impact, is based on the concept of Viral Marketing, entertaining and involving an increasing number of fans through the most populous social networks.

IMAGES / upside down

Giulia Efisi is the Italian artist in charge to realize our images in a closely collaboration our staff and our dp69 management communication. Her black and white photos in high-key clearly characterize the brand image. Her unconventional style is conquering the world of fashion, that is inherently alternative, and looking for new trends. Her unconventional style is conquering the world of fashion, that is inherently alternative, and looking for new trends.

IMAGES / PHOTO

VIRAL MARkETING

COMMUNICATION / mediaCLASSIC MEDIA

Obsolete and not in line with our Target

Perfect for our target, viral adv campaign and story telling

SOCIAL NETWORK:

COMMUNICATION / video

http://tinyurl.com/p2phurb

SOCIAL NETWORK / story-tellingNot just advertising on line, but also story-telling to communicate with a certain continuity our world, our philosophy and our brand values. Once again, the social network Facebook is the ideal medium for this type of action in relation with its characteristics.

COMMUNICATION / event


FAST, ACCURATE, EFFECTIVE.å

REAL TIME FEEDBACk

https://www.youtube.com/watch?v=AzY_jeXz8-k

COMMUNICATION / eventfAST: 3 HOURS Of HAPPINESS WITH PEOPLE

ACCURATE: fOR THE POP, IN THE POP


FOR THE PEOPLE, AMONG THE PEOPLE


NEW DISPLAYS fOR THE POP: 1 + 6

COMMUNICATION / display

COMMUNICATION / cornerWe entrusted the design and the implementation of our corner to one of ours partners with an extensive experience in furniture industry. The style in line with dp69 concept, perfectly give value to our range of products and to our integrated communication.

COMMUNICATION / fairsdp69 participates with its own booth at the most important international fairs as MIDO, SILMO PARIS, SILMO ISTANBUL, and VISION EXPO NEW YORK.

upside down way for eyewear and much more