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Quick facts – Toronto | 2009
Toronto gets over 16 million tourists per year (9 per cent of Canada’s total arrivals)
There are about 87,900 tourism related jobs in Toronto
Toronto boasts the third largest English-language theatre centre in the world behind London and New York
The film industry supports 28,000 jobs in Toronto and annually contributes $1.5 billion to the economy
Over 8,000 restaurants Over 35,000 hotel rooms
TORONTO TOURISM | 2009
Toronto Upcoming Events
Toronto International Film FestivalSep 1st, 2009 to Sep 30th, 2009
National Motorcycle Showstart date: 2009-03-28end date: 2009-03-29
Toronto International Dragon Boat Festivalstart date: 2009-06-21end date: 2009-06-22
Toronto's Festival of Beer start date: 2009-08-01
end date: 2009-08-30 York Children's Water Festival start date: 2009-05-11
end date: 2009-05-15 Shaw Festival
TORONTO TOURISM | 2009
Toronto Major Players and Support Systems
Major Players
Some of the world’s leading tourism-based companiesAre headquartered in Toronto including Four SeasonsHotels and Resorts and Fairmount Hotels and Resorts.
Support Systems
All three level of government 1) Municipal2) Provincial3) FederalWorks together to promote tourism businesses throughA range of programs and services including consulting, siteSelection, events, industry R&D, financing and networking Opportunities. TORONTO TOURISM | 2009
Toronto “Cool Statistics”2009 HighlightsOvernight Visitors- 10.64 million Overnight Visitor Spending- $4.12 billionHotel Occupancy- 68.3%
In 2007 54% of all visitors to Toronto stayed atleast one night in the region. These overnight Visitors accounted for 90% of all visitor spendingIn the region.In 2007 10.64 million visitors spent at least one night in the
Torontoregion, spending $4.12 billion. Both were records for
Toronto. This is a 1% increase in visitors over 2006 and a 3% increase in
spending.
TORONTO TOURISM | 2009
Marketing ActivitiesOntario Brand Campaign 2008 |2009Ontario Tourism Marketing Partnership has developed a
marketingstrategy to encourage Ontarians to explore and rediscover all thatToronto has to offer.
Celebrity endorsements including Toronto’s Keshia, Tomi, Alex, Brian and Toya features in Ontario commercials aired in major television stations including City TV, CBC, Global, CTV.
Objective is to encourage other fellow Canadian, and U.S. citizens to visit and increase tourism in Ontario.
Ontario Travel showcases guide for potential visitors.Other Marketing Activities include: Rogers Cup, Luminato,
Toronto International Film Festival, Niagara Grape and Wine Festival, L’Oreal Fashion Week, Royal Agricultural Winter Fair.
TORONTO TOURISM | 2009
Toronto Major Annual Events
Toronto Film Festival 2009
Caribana 2009
Toronto Pride 2009 Fashion Week
2009TORONTO TOURISM | 2009
Paris Tourism Cluster France attracted 81.9 million foreign tourists in 2007
(surpassing its population), a 3.8% increase compared to 2006, making it the most popular tourist destination in the world.
Paris, the capital city, attracts tourists with museums such as the Louvre and Musée d'Orsay, and attractions like the Eiffel Tower, Arc de Triomphe, the cathedral of Notre-Dame, the Disneyland Paris.
Paris is one of the most popular tourist destinations in the world, with 45 million tourists every year in the Paris Region, 60% of who are foreign visitors. There are numerous iconic landmarks among its many attractions, along with world-famous institutions and popular parks.
TORONTO TOURISM | 2009
Paris Cluster Events Held in April 2009
Festival of Short Shorts
Paris Marathon Banlieues Bleues Fitness and Well-
Being Expo Foire de Paris
TORONTO TOURISM | 2009
New York Tourism Cluster
TORONTO TOURISM | 2009
About 40 million foreign and American tourists visits New York City each year
Major Destinations: Empire State Building, Central Park, Ellis Island, Rockefeller Center, Times Square, Madison Avenue, Statue of Liberty, Broadway Theatre Productions etc.
Top International Visitors in 2005 include UK, Canada, Germany, Japan, Italy, France, Ireland, Australia, and Spain
NYC and Company is the official source of tourism statistics
Produce cluster information including hotels, museums, attractions, theatres, stores, restaurants, events and services
TORONTO TOURISM | 2009
New York Tourism Cluster
Featured Event
New York International Auto Show April 10 - 19, 2009 — The 2009 NYIAS will showcase some of the hottest concept and production cars ever seen. Many of the vehicles will be cutting-edge innovative design studies, others just a few steps away from production, but all provide a window on the future of automobile design and technology. In addition, more than 43 vehicle manufacturers will feature over 1000
new cars, trucks, minivans and SUVs.
TORONTO TOURISM | 2009
New York Tourism Cluster
New York International Auto Show - Trade/Public April 10, 2009 - April 19, 2009
Int'l Beauty Show April 26, 2009 - April 28, 2009
Show Web Address:www.ibsnewyork.com
INTL Esthetics, Cosmetics & Spa Conference April 26, 2009 - April 28, 2009
Web Address:www.iecsc.com
ASIS NYC Security Solutions Expo April 30, 2009
Web Address:www.asisnyc.org/tradeshow.htm
Thank You
TORONTO TOURISM | 2009