Download - YSM and AdCenter Feature Comparison Guide
-
8/4/2019 YSM and AdCenter Feature Comparison Guide
1/11
1
Yahoo! Search Marketing andMicrosoft Advertising adCenter Feature
Comparison GuideSoon, you will be able to advertise on Yahoo! Search and Bing with one ad buy through
Microsoft Advertising adCenter. You have the option to transition your existing Yahoo! Search
Marketing campaigns into adCenter using the adCenter tab in your Yahoo! Search Marketing
account. Clicking there will take you to the beginning of the account transition process, where
well walk you through the simple steps to import your Yahoo! campaigns into adCenter. Use this
guide to learn more about the adCenter features and how they may differ from those youve used with Yahoo!.
For more details on the transition, please visit theYahoo! Transition CenterorMicrosoft Transition Center.
Account setup and distribution
How it works in adCenter Feature snapshot
Distribution
Tactic
(Set at the
account
level)
Ad
Distribution
(Set at the ad
group level)
Microsoft adCenter allows you to
choose whether youd like to distribute
your ad groups in the search auction,
the content auction, or both.
If you are importing campaigns from
Yahoo!, the distribution settings will be
maintained in adCenter. For example,
an account with content match turned
off in Yahoo! Search Marketing will
have content distribution in adCenter
turned off at the ad group level.
In adCenter, serving content ads topartner sites is automatically turned
on when you create a new campaign
or ad group.
Network
Distribution
(Search ads)
Distribution
Controls
(Search ads)
We are currently developing new
adCenter features that will help you
control search ads distribution across
Yahoo!, Bing, and partner sites. The
intent of the new features coming soon
to adCenter is to allow you to display
search ads on the bundle of Yahoo!
and Bing properties exclusively, on
partner sites exclusively, or on the entirecombined network (which is the default
setting). In addition, youll be able to
indicate domains and sub domains
that youd like to exclude at both the
ad group and campaign levels. These
search ad distribution controls are
currently in development for a future
adCenter upgrade.
http://advertising.yahoo.com/transition/en_UShttp://advertising.microsoft.com/learning-center/microsoft-transition-centerhttp://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi174http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi174http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi174http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi174http://advertising.microsoft.com/learning-center/microsoft-transition-centerhttp://advertising.yahoo.com/transition/en_US -
8/4/2019 YSM and AdCenter Feature Comparison Guide
2/11
2
How it works in adCenter Feature snapshot
Market
(Set at theaccountlevel)
Language
and Market
(Set at the adgroup level)
As you transition your Yahoo! account
to adCenter, you will be asked to select
the language and market for your ad
groups. This is the language in which
the ads are written and the market or
set of websites through which the ads
are distributed.
In adCenter, the United States, English-speaking Canada, and French-speaking
Canada are considered three different
markets. Your North American market
Yahoo! Search Marketing campaigns
will default to the English United
States language and market in
adCenter.
If you want to run a North American
English language campaign, but the
messaging is different for each market,
you could create one ad group with
the language and market of English
United States (www.bing.com andwww.yahoo.com), and another ad
group with the language and market
of English Canada (www.ca.bing.
com and www.ca.yahoo.com). In this
way, you will have ads distributed to
the local search engines for all of your
target markets.
Blocked
Continents
(Set at theaccount
level)
N/A adCenter does not currently allow
you to block distribution in certain
continents; rather, it enables you to
select distribution in the locations
that you want. If you had blocked
continents in Yahoo! you will need toupdate these setting in adCenter by
targeting customers by geographical
location.
Blocked
Domains
(Accountlevel forsearch andcontent)
Website
Exclusion
(Campaignand ad grouplevel forcontent only)
In adCenter, we currently allow you
to exclude specic websites from
campaigns and ad groups that
distribute content ads. Excluding sites
ensures that your ads will not appear
on those websites. Microsoft plans to
enable website exclusion for search
ads in the future.
The current limit of websites you canexclude is 500 at both the campaign
and ad group levels, and the excluded
websites designated at the ad group
level override the websites you
exclude at the campaign level.
http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi65http://www.bing.com/http://www.yahoo.com/http://www.ca.bing.com/http://www.ca.bing.com/http://www.ca.yahoo.com/http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi684http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi684http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi276http://adcenterhelp.microsoft.com/help.aspx?project=adcenter_live_std&mkt=en-us&querytype=keyword&query=yekdi174http://adcenterhelp.microsoft.com/help.aspx?project=adcenter_live_std&mkt=en-us&querytype=keyword&query=yekdi174http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi276http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi684http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi684http://www.ca.yahoo.com/http://www.ca.bing.com/http://www.ca.bing.com/http://www.yahoo.com/http://www.bing.com/http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi65 -
8/4/2019 YSM and AdCenter Feature Comparison Guide
3/11
3
How it works in adCenter Feature snapshot
Time Zone
(Set at themasteraccountlevel)
Time Zone
(Set ataccount andcampaignlevels)
If you transition your Yahoo! account
to adCenter, your master account level
time zone will be automatically set as
the default time zone for your account
in adCenter, which will carry down to
all of your campaigns for that account.
In adCenter you have the additionalability to also set a time zone for
each new campaign individually.
The time zone should be where your
ofce is located because its used for
billing purposes and to help control
your daily and monthly campaign
budgeting. The time zone is not
associated with the location of your
potential customers.
Username
and
Password
(Associatedto contacts)
Username and
Password
(Set atcustomer leveland assignedto accounts)
If you manage multiple accounts with
adCenter, you can have one username
and password set at the customerlevel, that you can use to access the
multiple accounts you manage. With
Yahoo!, you have separate usernames
and passwords for each account.
This is a key benet with adCenter to
help you save time by allowing you
to sign-in to adCenter just once while
you manage multiple accounts. If
you do not already have an adCenter
username and password you will be
able to create one at the time of your
transition to adCenter.
http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi651http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi114http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi114http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi114http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi114http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi651 -
8/4/2019 YSM and AdCenter Feature Comparison Guide
4/11
4
Budgeting and bidding
How it works in adCenter Feature snapshot
Monthly
Budgeting
(Used withInsertionOrderaccountsonly)
Monthly
Budget
(Requiredat campaignlevel)
Setting a monthly budget for your
campaign in adCenter is required.
When you transition your campaigns
into adCenter, your daily spend limit in
Yahoo! will be multiplied out to create
a monthly budget, then divided evenlyacross your campaigns.
You have a variety of budgeting
options to choose from in adCenter.
If you choose to adjust your budget
settings, you have exibility and
control over how your budget gets
allocated across the month by
choosing to set a daily budget target,
divide your monthly budget across the
month, or spend your monthly budget
until its depleted.
Make sure that you select an
appropriate budget for yourcampaigns, taking care to choose
settings that maximize your
performance.
Daily
Spending
Limit
(Set at theaccountand/orcampaign
level)
Daily
Budget
(Set at thecampaignlevel)
There is no daily spending limit in
adCenter. You can set a daily budget,
in addition to a monthly budget. Please
note that the daily budget is a target
and does not provide a hard stop. The
actual daily spend could be higher or
lower than the daily budget, but the
monthly spend will not exceed the
monthly budget you set.
Minimum
Bid is
$0.01
Minimum Bid
is $0.05
Microsoft adCenter requires a minimum
bid of $0.05. If your keyword bids in
Yahoo! are under $0.05, the transition
tool will prompt you for approval to
increase your bids to $0.05. You can
also customize your keyword bids on
your own in adCenter.
To get your ads serving, make sure that
you adjust your bids to help improveyour performance. A higher bid will
give you a greater chance of achieving
a favorable ad position and greater
trafc from Bing and Yahoo! Search
users.
http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi10http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi10http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi10http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi119http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi119http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi10http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi10http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi119http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi119http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi10http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi10http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi10 -
8/4/2019 YSM and AdCenter Feature Comparison Guide
5/11
5
How it works in adCenter Feature snapshot
Bid by
Keywords
(Set adgroup leveldefault bidsfor search
or content,or keywordlevelcustombids forsearchonly)
Bid by
Keywords
(Set ad grouplevel defaultbids andindividual
keywordlevel bids bymatch typefor search andcontent)
adCenter offers you more keyword
bidding controls that allow you to
customize a bidding strategy thats
right for your search and content
ads. With adCenter, you can bid
on keywords in one or more of the
following ways:
Enter one default bid for all content
network keywords and another default
bid for all search network keywords.
(Your ad group default bids are applied
only to keywords that do not have
nondefault bids.)
Enter individual (or nondefault) bids for
individual keywords by match type.
Use the bids that are estimated to
achieve average position 1.
Bidding competitively helps your ad
show up in a prominent position in
search results or content pages for
those keywords.
N/A Bid by
networks and
websites
(Set at the adgroup level fornew ContentNetwork Onlycampaigns)
For new content only campaigns in
adCenter, you can choose to bid by
networks and websites instead of by
keywords. This allows you to bid for
particular websites in the content
network, or on the entire content
network. If you win a bid, your ad will
appear at that location.
Be sure to use this feature to maximize
your ROI from our content network.
Note that you may not be able totarget & bid on some of our Premium
partner sites due to contractual limits.
Prepay
billing
Pay
as you
receive
clicks
Instead of paying before you receive
clicks in Yahoo!, adCenter has a
threshold-billing system that applies
charges either on your monthly billing
cycle day or when you reach your
billing threshold, whichever comes
rst. adCenter also has a Bill Me Now
option that allows you to charge your
Microsoft adCenter account balance
immediately to your payment method.
You can pay by credit card or debit
card. Some advertisers also pay by
invoice. In the U.S., PayPal is also an
option. If you paid your Yahoo! account
with PayPal and are eligible to do so
in adCenter, you must re-enter that
information because it will not be
carried over as part of the transition.
http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi08http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi08http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi311http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi295http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi295http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi311http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi08http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi08 -
8/4/2019 YSM and AdCenter Feature Comparison Guide
6/11
6
How it works in adCenter Feature snapshot
Excluded
Words
(Up to 250keywords
each at theaccount,campaign,and adgrouplevels)
Negative
Keywords
(Severalthousand at
the campaignand adgroup levels,and 1,024characters atthe keyword)
As part of your transition from Yahoo!
to adCenter, your excluded keywords
will carry over at the same level, except
account-level excluded words, which
will be set to the campaign level in
adCenter as adCenter does not offernegative keywords at the account level.
Currently, adCenter negative keywords
are available at the campaign, ad
group, and keyword levels. We recently
expanded negative keyword limits at
the campaign and ad group levels to
several thousand, which is well above
what is offered in Yahoo! Search
Marketing. Negative keywords set at
lower levels override those at higher
levels within a campaign.
Start
and
End Dates
(Set at thecampaignlevel)
Start
and
End Dates
(Set at the adgroup level)
Your campaign-level start and end date
setting in Yahoo! will be applied at the
adCenter ad group level as part of
your transition.
In adCenter, one campaign can include
ad groups with different start and end
dates, making it simple to manage
promotional or seasonal ads within an
existing campaign.
Targeting
(Set at thecampaignand adgrouplevel)
Targeting
(Set at thecampaignand adgrouplevel)
When you move your campaigns
into adCenter, you will need to reset
your targeting settings with adCenter
targeting options. With adCenter, you
can zero in on your ideal customers
with targeting by geographic location,
age and gender, day of week, time of
day, and device.
Campaign management and targeting
http://advertising.microsoft.com/learning-center/help/adCenter/topic?query=MOONSHOT_CONC_Targeting.htmhttp://advertising.microsoft.com/learning-center/help/adCenter/topic?query=MOONSHOT_CONC_Targeting.htm -
8/4/2019 YSM and AdCenter Feature Comparison Guide
7/11
7
How it works in adCenter Feature snapshot
Geo-
Targeting
Geographic
Targeting
(Set at thecampaignand adgroup
level)
Take control of your geographic
targeting by selecting specic
countries/regions, states/provinces,
metro areas, or cities where your
target customers are. Microsoft
adCenter uses reverse-IP address
lookup to determine the customers
location. At this time, adCenter doesntoffer targeting by postal code. When
you move your Yahoo! campaigns into
adCenter, you will need to reset your
targeting settings.
Demographic
Bidding
Demographic
Targeting
(Set at thecampaignand ad grouplevel)
You can use adCenters age and
gender targeting to help reach your
ideal target customers. adCenter
provides you with more control by
allowing you to exclusively target
customers by gender and age, and
then add incremental bids to your base
bid as well.
While adCenter does allow you to
exclusively target specic genders
and age groups, there is no option to
absolutely block the 0-17 age range
from seeing your ads. Instead you
can exclusively target other ages and
genders you wish to reach.
As you transition your account from
Yahoo!, you will need to reset your
targeting options to take advantage of
the exclusive age and gender targeting
available in adCenter.
Ad
Scheduling
Target
by Time
of Day or
Day of Week
(Set at thecampaignand ad grouplevel)
When transitioning your Yahoo!
campaigns to adCenter, you will need
to reset your targeting options to
select the time periods within which
you wish your ads to display.
In adCenter, you have the ability to
designate ads to show more frequently
to consumers on specic days of the
week and times of day.
http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi684http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi684http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi677http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi677http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi678http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi678http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi677http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi677http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi684http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi684 -
8/4/2019 YSM and AdCenter Feature Comparison Guide
8/11
8
How it works in adCenter Feature snapshot
Carrier
Targeting
(Set at thecampaign,ad group,ad, and
keywordlevel)
Target by
Device
(Set at thecampaign andad group levelfor text search
ads)
At this time, mobile carrier targeting is
not available in adCenter. Instead, you
can set your adCenter campaigns and
ad groups to target your text search
ads to smart phones and other mobile
devices with full web browsers.
Device targeting in adCenter allowsyour ads to display only to potential
customers who are viewing your ad with
a specic device, such as a smart phone,
laptop, or desktop computer.
Bid
Adjusments
Incremental
Bids
(Set at thecampaignand ad grouplevel)
Microsoft Advertising adCenter allows
you to place additional bids, called
incremental bids, in 10 point intervals
from zero to 100% to target customers
by location, day of week, time of day,
customer age, or customer gender.
An incremental bid is a percentage
increase of the base bid, applied whencustomers who meet the target criteria
click your ad.
Match
Types
(Advancedandstandard)
Match Types
(Broad, phraseand exact)
adCenter offers three search match type
options: exact, broad, and phrase. While
Yahoo! currently only offers standardand advanced match options, the three
match type options in adCenter align
with industry standards seen in other
search advertising systems.
If you transition your Yahoo! campaigns
to adCenter, your advanced match
keywords will transition to broad match,
and your standard match keywords will
transition to exact match in adCenter.
In addition to having the three industry
standard match types in adCenter, you
can also specify unique bids for each
match type giving you more controlover your bidding strategies.
Keywords and ad customization
http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi319http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi07http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi116http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi116http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi07http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi319 -
8/4/2019 YSM and AdCenter Feature Comparison Guide
9/11
9
How it works in adCenter Feature snapshot
Ad Title
and Short
Description
Ad Title
and Text
adCenter allows ad titles up to 25
characters and ad text up to 70
characters, while Yahoo! allows ad
titles up to 40 characters and ad text
up to 70 characters. It is recommended
that you shorten your ad title and short
description in Yahoo! Search Marketing
before you transition to adCenter tohelp ensure your ad doesnt receive an
editorial disapproval.
Keyword
Canonical-
ization
Keyword
Normalization
Microsoft adCenter uses a
normalization process to nd and ag
duplicate keywords in your keyword
list so you can remove them. This saves
you time because you dont have to
manage as many keyword variations.
When you import keywords, if
there are duplicates caused bynormalization, youll see an error
message, but you can still import your
list. Microsoft adCenter removes the
duplicates automatically.
adCenter does not normalize for plural
forms or misspellings like Yahoo! so
there are signicantly higher number
of keywords that can be entered,
optimized, and bid on in adCenter. Use
the free tool, Advertising Intelligence,
to expand your keyword lists to help
capture more queries by your target
consumers.
http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi180http://advertising.microsoft.com/learning-center/downloads/microsoft-advertising-intelligencehttp://advertising.microsoft.com/learning-center/downloads/microsoft-advertising-intelligencehttp://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi180 -
8/4/2019 YSM and AdCenter Feature Comparison Guide
10/11
10
How it works in adCenter Feature snapshot
Params Params and
Dynamic Text
A customized ad is more likely to
appeal to potential customers because
it is more relevant. Using dynamic text
can help improve the click-through
rate and conversion rate of your ads,
and when you use dynamic text as a
placeholder, you can quickly update
multiple ads simultaneously.
Youll nd three types of dynamic
text: keyword, which allows you to
customize your ad based on search
queries; destination URL, which
changes the destination URL based
on search queries; and placeholders,
which enables you to revise multiple
ads simultaneously by using
placeholders.
For placeholders, adCenter offers more
param options beyond {keyword},
including {keyword:default}.
You can also customize your search
ads by using text variables. You rst
create a base ad, and then you indicate
which parts of the ad will change,
depending on factors such as keyword
search queries by potential customers.
N/A Search Query
Performance
Report
Currently not available through Yahoo!,
once you transition to adCenter, begin
using the search query performancereport to get performance statistics
about user search queries that resulted
in impressions and clicks for your ads.
You can use this report to learn what
queries searchers are entering on
Bing and Yahoo! that cause your ads
to display. This knowledge can help
you rene your keyword and negative
keyword lists for your ad groups.
Ad
Delivery
Report
Publisher
Performance
Report
With the Publisher Performance Report
in adCenter, you can see the sites within
our network that your ads are runningon and use this information to further
optimize your campaigns.
Reporting
http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi701http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi141http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi142http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi142http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi701http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi701http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi666http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi666http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi701http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi701http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi142http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi142http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi141http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi701 -
8/4/2019 YSM and AdCenter Feature Comparison Guide
11/11
11
How it works in adCenter Feature snapshot
N/A Website
Placement
Performance
Report
(Availablefor content
network adgroups thatbid on websiteplacements)
Use the website placement performance
report to monitor the performance
of content ad placements in selected
accounts, campaigns, and ad groups.
This performance report shows a
breakdown of web site domain for
sites specically bid on with the Site
Placement Bidding feature. .Doingso can help you make well informed
decisions as you optimize your
campaigns.
Conversion-
Only and
Full Analytics
Package
(Set ataccountlevel)
Conversion
Tracking
(Set atcampaignlevel)
adCenter currently offers conversion
tracking functionality. If you use the
transition tool from within your Yahoo!
Search Marketing account (a tab
labeled adCenter), your conversion
tracking settings will be imported into
adCenter. Youll want to make certain
that the track conversions check box
is selected for each of your adCentercampaigns because conversion
tracking is not automatically turned on
in adCenter. You will not be required to
retag your sites with adCenter tags.
Coming soon to adCenter we are
developing a signicantly enhanced
conversion analytics product that
is similar to Yahoos Full Analytics
product, and will feature revenue
tracking, an ad performance report,
a custom conversion funnel with
customizable goals, and much more.
http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi295http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi295http://advertising.microsoft.com/learning-center/help/adCenter/topic?query=MOONSHOT_CONC_AboutConversion.htmhttp://advertising.microsoft.com/learning-center/help/adCenter/topic?query=MOONSHOT_CONC_AboutConversion.htmhttp://advertising.microsoft.com/learning-center/help/adCenter/topic?query=MOONSHOT_CONC_AboutConversion.htmhttp://advertising.microsoft.com/learning-center/help/adCenter/topic?query=MOONSHOT_CONC_AboutConversion.htmhttp://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi295http://adcenterhelp.microsoft.com/help.aspx?project=adCenter_live_std&mkt=en-us&querytype=keyword&query=yekdi295