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Your Key to
Professional Success
Effective Communication
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How Important is Communication?
• Employers hire effective communicators
• Survey of Fortune 500 executives links communication skills to business success
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PlanningYour Purpose
• General Purpose– Entertain– Inform– Persuade
• Specific Purpose– To inform the committee about the . . .– To persuade the board that . ..
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PlanningYour Structure
• Preview
• Present
• Review
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Planning IncludesGood Writing
• Thesis statement
• Logical outline structure
• Clear transitions between ideas
• Concise, concrete language
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PlanningIncludes Practice
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Delivery
• Eyes
• Body
• Voice
• Clothes
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Effective Delivery Requires Eye Contact
• Direct eye-to-eye contact
• Sustained 5-10 seconds
• Asks for acknowledgment
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Effective DeliveryRequires Good Posture
• Posture– Stand tall
– Balance weight forward
– RELAX
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Effective DeliveryUses Movement
• Movement– Voluntary, not
involuntary
– Purposeful
– 2 steps--not the two-step
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Effective DeliveryUses the Hands
• Hands– Natural gestures
– Waist or higher
– No hands in pockets
– No nervous manipulators
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Effective DeliveryUses the Body
• 92% of communication is non-verbal
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Effective DeliveryUses the Voice
• Clear enunciation
• Vocal energy
• Avoid non-words
• No gum!
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Effective DeliveryUses the Voice
• Vocal Variety– Pitch
– Rate
– Volume
• Vocal Energy
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Dress for Delivery Success
• Clean and pressed• Comfortable• Well-fitting• Professional• No hats, jeans, or
sneakers
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Effective DeliveryRequires Practice
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Using PowerPoint
• Lighting
• Aesthetic Appeal
• The Two Most Important Rules
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Lighting and PowerPoint
• Speaker needs light for non-verbal communication
• Audience needs light to read / write
• Effective projection requires a darkened room
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PowerPoint and Aesthetic Appeal
• K. I. S. S.
• Minimal Text
• Clear Images
• Strong contrast between text and background
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The Two Most Important Rules
• Visual aids--not speaking notes
• The fact that you can doesn’t mean that you should
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Effective Communication
• Critical to your success
• Starts with good planning
• Requires practice
• Uses the eyes, the body, the hands, and the voice purposefully
• Uses visual aids effectively
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