Old Marketing Model
For decades, marketing has been about three critical moments and pre-shopping was only for big ticket items like cars, homes or expensive electronics.
New Marketing ModelNow, consumers research EVERYTHING - it’s that grabYour laptop or mobile phone and start searching moment. It’s your ZERO MOMENT OF TRUTH (ZMOT).
So what do you need in place towin your ZMOT?
Today, 80% of shoppers search online before buying. Instead of pitching products and services, you need to equip prospects with the knowledge they need to make informed decisions.
And more often than not, this information comes in the form of RELEVANT CONTENT.
So what do you need in place towin your ZMOT?
Today, 80% of shoppers search online before buying. Instead of pitching products and services, you need to equip prospects with the knowledge they need to make informed decisions.
And more often than not, this information comes in the form of RELEVANT CONTENT.
SEO is dead – Content Marketing is Born
As the search landscape continues to change and evolve, search engines such as Google place increasingly higher value on website content that is:
• Frequently updated• High-quality, original, and trustworthy• Composed with the users’ needs in mind• Regularly shared or linked to from relevant sources
(reliable sites, users, social outlets, etc.)
EVG at a Glance
• 10+ Years Experience in Content Marketing• Nearly 1,000,000 URLs with Content Managed and/or Created by EnVeritas Group• 1,500+ Writers and Editors in EnVeritas Group Network• 60+ Full-Time Employees based in the US, UK, France • Proprietary Content Lifecycle Management™ (CLM) Technology• Proven Processes to ENGAGE, EDUCATE & EMPOWER Your Customers
Global Management > Local Execution
Quality Content: Produced Locally > Managed Centrally: “GLOCALISATION”
● Arabic● Brazilian● Portuguese● Bulgarian● French● Chinese● Croatian● Czech
●Danish●Dutch●Finnish●French●German●Greek●Hungarian●Icelandic
●● Indonesian● Japanese● Korean● Norwegian● Polish● Portuguese● Romanian
Italian
●● Slovak● Slovenian● Spanish● Swedish● Thai● Turkish ● Ukrainian
Russian
35+ languages: content creation, blogging, translation, curation, editing35+ languages optimisation services: keyword research, meta data creation, web
mapping, link building, social media outreachAll managed online using EVG’s Content Lifecycle Management™ (CLM) Platform
Sofitel Fiches Hôtels EMEA
Sofitel Launch Blogs
Editorial Style Guides & Glossaries
High Quality Localisation Services
Unique Multilingual Destination Content for Novotel & Mercure
