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PlanningYourBestYearEver
Tel: 1-708-432-6657 (1-708-4-EBOOKS) [email protected] www.GemBookClub.com
The Entrepreneur’s guide to planning your best year ever!!!
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PlanningYourBestYearEver
Aseverysmallbusinessownerknows,ifyou’renothavingfunandenjoyingyourwork,it’stoughtostaymotivated.Andifyou’renotfeelingmotivated,it’snearlyimpossibletogrow.
Somanysolo-preneurssimplyexist,workingharddayafterday,withouteverlovingtheirbusiness,andsometimesevencomingtoresenttheverythingsyouusedtoenjoy.
Ormaybeyoustilllookforwardtoyourday-to-daytasks,buthavetroubleachievingyourgoals—orevenknowingwhatyourgoalsare.Businessfeelsboringorstagnated,andyoucan’tseemtoreachthatnextlevel.
Whateverlevelyou’reat,whetheryou’reinlovewithyourbusinesstodayornot,theonlysure-firewaytomakethenextyearyourbesteveristospendsometimereviewingyourwins,settingnewgoals,andplanningyourstrategyforthecomingmonths.
Ifthatsoundsoverwhelming,don’tworry.It’seasy,andevenfun.
REVIEW&CELEBRATETHEPAST12MONTHS
Beforeyoucanlookforward,spendsometimelookingback.AsonevintageadProclaims,“You’vecomealongway,baby!”It’stimetocelebrate!
Youhaveverylikelyaccomplishedalotinthepast12months,evenifsomedaysitdoesn’tfeellikeit.
Thinkbacktohowyoustartedthepastyear,andmakealistofhowyou’vegrownandimproved.Keepthefollowinglifeandbusinessareasinmindasyoumakeyourlist:
Family&Relationships Financial Reputation AudienceReach Charity&VolunteerWork BusinessVision Spirituality
Thenwritedownwhereyouwerethenversuswhereyouarenowforeachoftheseareas,andanyothersthatareimportanttoyou.
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PlanningYourBestYearEver
THEN
NOW
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PlanningYourBestYearEver
To-Do: Tomakethisexerciseeasiernextyear,setyourselfuprightfromthestart.
1.Createabusinessdiary.ThiscanbeassimpleasaGooglecalendarora
notebookinyourEvernotewithanewnoteforeachdayorweek.Spendaminuteortwoattheendofeverydayandjotdownanythingyoumightwanttorememberlater.Forexample,youmightmakeanoteaboutbeingpublishedinHuffingtonPost,orgettingre-tweetedbyMarieForleo.
Youmayalsowanttoincludethingslikeproductlaunchdatesandresults,affiliatepromotions,adcampaignsandhowtheyperform,andanythingelseyou’llwanttorememberorreferencelater.
2.Createa“yayme”file.Hereiswhereyou’llrecordallthegoodstuff.Glowing
emailsfromclients,exceptionalreviews,andevenparticularlyflatteringphotosshouldbesavedandpulledoutwheneveryouneedapick-me-up.
Therearelotsofwaystobuildthisfile,butdon’tbeafraidtogetcreative.A
funscrapbookwithplentyofcolorwillliftyourspiritseverytimeyouseeit.
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PlanningYourBestYearEver
UNDERSTANDINGYOUR‘WHY’ Beforeyoucansetgoalsorachieveanythinginyourbusinessoryourlife,youhavetounderstandwhatreallydrivesyou.Whatisitthattrulygetsyouupinthemorningwhenallyouwanttodoisrolloverandgobacktosleep?Whatforcesyoutopickupthephonetocallyetanotherpotentialclient?Whatkeepsyougoing,evenwhenyouwanttogiveup?
Your“why”ispersonal.It’syoursalone,andnotwowhy’sareexactlyalike.Moreimportantly,there’snorightorwrong“why.”
Perhapsyoualreadyknowwhatyourwhyis.Maybeyouwanttohelpsinglemomsmakeabetterlifeforthemselves.Maybeyouwanttoearnenoughmoneytoretireat50andtraveltheworld.Youmightwanttostartacatrescue,spendmoretimewithyourkids,orgoonamissiontriptoAfrica.Maybeyoujustwanttomakeamilliondollars.
Onceyouknowwhatdrivesyou,everydecisionbecomeseasier,sobeforeyoustartsettinggoalsfornextyear,let’sspendsometimethinkingaboutwhyyoudowhatyoudo.
Answerthefollowingquestions:
Ifmoneyandtimewereofnoconcern,whatwouldIdowithmydays?Lookingbackatmypastyear,whateventsoraccomplishmentsmademyheartlightup?
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PlanningYourBestYearEver
IfIlosteverythingtomorrow,whatwouldImostmiss? IfIcouldtradeliveswithanyone,whowoulditbeandwhy?
Withtheseanswersinmind,spendatleastanhourwritingoutwhyyoudowhatyoudo.(Thisisnotaneasyexercise,andnotonethatcanberushed,sopleasetakeyourtime.)
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PlanningYourBestYearEver
YOURBUSINESSVISION
Youstartedyourbusinesswithavisioninmind.Youprobablydaydreamedaboutwhatitwouldlooklikeasyousatinyourday-jobofficewaitingfortheclocktotellyouitwasfinallytimetogohome.Maybeyoufantasizedabouthowitwouldbetoworkfromhomeasyouscrapediceoffyourcarinpreparationforyetanothercoldcommuteinbumper-to-bumpertraffic.
Whatdiditlooklike,thisdreambusinessofyours?Howdidyouridealdaysrollout?Wheredidyouspendyourdowntime?
Chancesareyourvisionhaschanged,butyouverylikelystillhaveadreamofwhatyouwantyourbusiness—andyourlife—tolooklike.
Spendafewminutesandwriteout(inasmuchdetailasyoucan)yourshortandlong-termbusinessandlifevision.1year:5year:10year:
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PlanningYourBestYearEver
GOALSETTING Nowthatyouknowwhatyouwantyourbusinessandyourlifetolooklike,andmoreimportantly,why,it’stimetosetsomegoalstohelpyougetthere.
Whensettingyourgoals,keeptheS.M.A.R.T.modelinmind.Goalsshouldbe:
Specific Measureable Achievable Resultsfocused Time-bound
Forexample,youmightsetagoaltoearn$200,000(specific,measureableandresultsfocused)in2016(time-bound).Ifyourearningsin2015were$150,000,thenyourgoalcertainlymeetstheachievablerequirementaswell,makingthisagood(SMART)goal.
While“smart”goalsaresafeandexpected,there’ssomethingtobesaidfordreamingbig,too.Whatifyoutookyour“smart”goalofadding$50,000toyourincome,andfollowedGrantCardone’sadviceandmultipliedthatby10?
In“The10XRule:TheOnlyDifferenceBetweenSuccessandFailure”Cardonemakesthecasethattheonlywaytoreallyachievegreatnessistodreambiggerandpushyourselffurtherbysettinggoalsthatothersmightconsiderunreasonable.
Trysettingatleastonegoalineachoftheseareas,anddon’tbeafraidtotakeyourinitialgoalandmultiplyitby10:
Family&Relationships
Financial
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Spiritual
Charity&VolunteerWork
BusinessGrowth
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PlanningYourBestYearEver
Nowthatyouknowwhatyourgoalsare,it’stimetobreakthemdownintomanageablechunks.It’smucheasiertothinkaboutadding100peopletoyourmailinglistthisweekthanitistoconsiderthemonumentaltaskofadding5,000peoplethisyear. Usethetablebelowtobreakyourbiggoalsintosmaller,moremanageablepieces.
YEARLYGOAL
MONTHLYGOAL
WEEKLYGOAL
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PlanningYourBestYearEver
CREATEDO-ABLETASKS
Reachingyourgoalswon’tjusthappen.Youhavetoputintheworkinordertoachievenewheights.
You’vealreadybrokenyourgoalsdownintomonthlyandweeklymilestones,sonowit’stimetoplanthetaskstoreachthosemilestones.Forexample,ifyousetagoalofadding100peopletoyourmailinglisteachweek,andyouknowthatyourlandingpageconvertsat20%,thenyouneedtodrive500newpeopletoyourpage.YoumightdothatbyrunningpaidFacebookads,sharingyourURLonTwitterandLinkedIn,orbuyingsoloads.(Ineachcase,you’llneedtotestandtracktoensureyou’respendingandsharinginthecorrectnumberstoreachyourgoal.)
WEEKLYGOAL TASKTOACHIEVE
TASKTOACHIEVE
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PlanningYourBestYearEver
RESOURCESINEED
Nobusiness—orlife—operatesinavacuum.Youneedhelp.People, toolsandtrainingareallcriticaltoyoursuccess.Someexamplesofnecessaryresourcesinclude:
BusinessTools
Webhosting Mailinglistmanager Shoppingcart Socialmediapresence Landingpagecreator
Webinarhost BusinessTraining
Emailmarketing&listbuilding Facebookads Blogging/contentmarketing Technologytraining
People
JVPartnersandaffiliates Virtualassistants Copywriters Graphicdesigners Video/audioeditors
Whenyouthinkofyourgoalsandvisionforthecomingyear,makeanoteabouttheresourcesneededtoaccomplishthosegoals.Someofthemyoulikelyalreadyhave,someyouwillneedtoresearchandaddtoyourcurrentlist.
What’smissingfrommybusinessandlifethatwillhelpmeachievemygoals?
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PlanningYourBestYearEver
ACCOUNTABILITY&SUPPORT Asidefromthetoolsandtrainingyou’llneedtoachieveyourgoals,you’llverylikelyneedsupportandaccountabilityfromothersaswell.
Whowillkeepyoumotivatedwhenyoujustwanttogiveup?
Whowillhelpincreaseconversionsonyourlandingpages?
Whowillsharedifferentideasandperspectiveswithyoutohelpincreasesales? Asasmallbusinessowner,youneedasolidsupportsystemtohelpyougettherightthingsdone.Thesesupportpeoplewillinclude:
Yourspouseorsignificantother Yourbusinesspartner(ifyouhaveone) Yourmastermindgroup Youraccountabilitypartner Yourbusinessand/orlifecoach
Whichofthesedoyoucurrentlyhave?Whichdoyouneed?Whatroleswilltheyfillinyourgoalsettingandbusinessgrowth?
PERSON
ROLE
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ALIVINGDOCUMENT
Thegoalsandtasklistsyou’vecreatedareonlythebeginning.You’llcontinuetoaddtothemasnewideasoccur,andoldonesturnoutnottowork(oryouhatedoingthem,orthey’velosttheirimportance).
Sodon’tlookatanyoftheseasaMUSTdolist.LookatthemasaCANdolist
instead.Here’sthereallyimportantthing,though:Dosomethingeveryday.Pick
onethingthatwillmoveyouclosertowardyourgoalseachandeveryday,andonceinawhile—sayonceperquarter—revisityourgoalsandyourvisionandaskyourself,“IsthisstillwhatIreallywantfromlife?”
Thenmakeyourdecisionsaccordingly.