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You Want To Avoid These Survey Pitfalls,
Don’t You?troublesome survey questions
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Troublesome survey questions that could affect the reliability and accuracy of your results…
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…and how to avoid them.
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Leading QuestionsAnswering questions a certain way based on the wording or
structure of them
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Example: You like Obsurvey’s new and improved logo, don’t you?
Better phrasing: Do you like Obsurvey’s new
logo?
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Loaded QuestionsPush respondents towards a specific answer choice based on socially desirable opinions
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Example: Is it terrible for parents to
smack their children?
Better phrasing: Should parents be allowed to
smack their children?
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AssumptionsAssume the respondents are
familiar with the specifics.
Respondent may agree with the statement part questions,
but not assumptive part.
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Example: Does the lack of courtesy shown by hotel receptionists, in your opinion,
influence the experience of the customers staying at hotels?
Better phrasing: Do you think that customer service can
affects a customer’s experience at hotels?
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Jargon & SlangUse words that are direct and familiar to the respondents.
Try not to use jargon, slang, abbreviations or technical
concepts.
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Double NegativesWhen two “no” words are used
in the same sentence.
Confusing and can result in respondent answering the
opposite way that they intended to.
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Example: Do you agree that boys who play
football is not uncommon?
Better phrasing: Is it common for boys to play
football, in your opinion?
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Double Barreled QuestionsSplit questions into more than
one part, idea or meaning, but only allows the
respondent to answer once.
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Example: Does your home make you feel safe
and warm?
Better phrasing: Do you feel safe in your home?
and then ask, Does your home keep you warm?
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